Social Media Revolutions: How to communicate in the web 2.0 world
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Transcript of Social Media Revolutions: How to communicate in the web 2.0 world
Social Media Revolutions
How to communicate in the web 2.0 world
Hello Liverpool
from Newcastle
Hello Liverpool
From NewcastleGateshead
What’s a social network?
Anyone like knitting?
Soap, disillusionment and bare knuckle fighting
Let’s build one
• An interest• A link• A grouping• Shared knowledge/experience
StringFace
Not about technology
Key behaviours:• Openness• Sharing• Friendship• Human• Interesting
Not the hard sell
Who wants to watch a video?
Who wants to watch a video that works well on YouTube?
Don’t forget the medium
• No harm in first video being on YouTube• Second one works better because of what
YouTube is
Who wants to watch a video that takes advantage of what YouTube can do?
How about the risks?
• People might leave negative comments• People might use your content in a different
way• People will not stay ‘on message’
Sorry!
People will do it anyway
Why not get in there first?
Responses
• Don’t bother• Report/ban• Answer• Respond for the benefit of others
Don’t forget whose house you’re in
Liberté, égalité, fraternité
Did I forget something?
Ah yes...
Listen
(but not in a creepy way)
In summary
• Who’s your audience?• Where are they?• What do you want to share?• Why would they want you to share that?
And...
What are you going to say when the boss asks you why you’ve spent all day
on Facebook?
Or what’s in it for ‘the company’