Social media revolution
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SOCIAL MEDIA REVOLUTION By Mohammad Yasser
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These are the slides of a presentation I gave in Egyptian Social Mediators meeting in La Wien cafe' Heliopolis Cairo Egypt on Sunday January the 2nd 2011. It is about the evolution of media and means of communication till we reached the evolutionary Social Networks and the role of tweetups or mashups in shaping the near future as an extension to online social networks. In the talk I discussed how to use social media efficiently, and the ethics of using social networks if you are a person or an organization.
Transcript of Social media revolution
SOCIAL MEDIA REVOLUTION
By Mohammad Yasser
Agenda
Main points Communications evolution Advantages of social media over other media Marketing of ideas as well as business How to use marketing on social media
efficiently "Laws of attraction" Ethics to be followed on social media
generally Code of ethics for professional marketers on
social media
Communications Evolution
Hand guestures
Communications Evolution
Speach
Communications Evolution
Writing
Media
Media
Mass printing, newspapers
Media
Radio
Media
TV
Media
Internet Web sites, E-mail, Instant messaging
Social Networks
Social Networks Advantage
2 way connection Sharing with the masses Visual effect Mobility
What next?
From seeing to speech to writing. Back to speech. Back to seeing. Again to writing.
Next is Tweetups.
Marketing
Facebook has more than 500 Million active users
Twitter reached 190 Million users before the end of 2010
Wide diversity of users and interests
Marketing of Ideas
Ideas are products
“Laws of attraction”
Design: Logo, Website, Facebook page, Twitter page
Simulating senses without being absurd
Be Cool
Wait !
Your “Culture”Your “Ethics”Your “Mission”
Ethics for using social media Respect people’s privacy Understand people’s differences, X is not
stupid, only you can’t understand him/her.
Realize that ethics are relative, every group of people have their own set of values.
If you are a Professional
Absolute honesty, only say the truth. Respect the cultural background where
you do your business. Increase people’s awareness. Raise the public taste.
Why
Why do fashion designers insist on making cheap clothes look that bad?
Why do film production companies produce those low standard films?
Why do advertising agencies only focus on mochery?
Result
The change
#Vodafly
Vodafone apologized publicly on Facebook
What campaign do we have for
the next meeting?
@MohammadYassers @EgySocialMed
