ThinkSocial Media

Monetization

ThinkConsumer

Profiling

ThinksCRMStrategy

trueAnthem

Media Kit – August 2009ThinkTechnology

Platform

trueAnthem’s model utilizes unique music & video content to:

Establish relationships with brandsEngage consumers within social mediaIdentify “Word of Mouth” influencers

Convert influencers into consumer based marketers

trueAnthem is… Leading the Social Media

Revolution trueAnthem is… Leading the Social Media

Revolution

trueAnthem Tracks The Social Influence Over Marketing Campaigns And The Products They Support!

@fli

ckr.

com

Key Influencers = WoM = ROI for brand - Have

The Highest Value Key Influencers = WoM = ROI for brand - Have

The Highest Value

4Source: peerFluence$200 $100 $50 $25

The Greater The Personal Influence ,

The More Revenue Value To The Brand

trueAnthem’s

model focuses

on $200

influencers

trueAnthem’s

model focuses

on $200

influencers

Peer Influence - The Future Of Social Commerce Peer Influence - The Future Of Social Commerce

5

“the goal is not just to establish a brand

presence on the social networks, but to

integrate the brand into the social

graph”. Bill Franchey, peerFluence

” word of mouth marketing is one

notable sector that has bucked the trend

and continued to grow..” Brandweek,

August 25, 2009

“Next-generation advertising will be

driven by the tastes and habits of 14-24

"millennials…reaching these young folks

is to use their social networks,,," Ed

Moran, Director of Product Innovation,

Deloitte

“Internet advertising must evolve from

displays and become integrated into the

content of websites.”  Barry Diller, chief

executive of Web giant

IAC/InterActiveCorp,

“If you received

information about a

company/product from

these sources..

How credible would it

be?”

Social Media Facts:

-78% of consumers trust peer

recommendations 

-Only 14% trust advertisements

The Social Consumer Is Inside The Door… The Social Consumer Is Inside The Door…

6

FreeMusic

Is The KeyTo Opening

The Door

trueAnthem Monetizes

It!

7

trueAnthem’s- Model Focus trueAnthem’s- Model Focus

1 Identify - The Individuals Brand’s Want to

Know

Nurture - The Audience Using Branded Content

2

Commerce - Artists Drive Fans to Commerce

3

Track Influence - trueAnthem Genome

Technology4

Combat “Banner Blindness” Combat “Banner Blindness”

trueAnthem Ads: front and center on “50 yard line” in Facebook news feed

Facebook Ads: ineffective & on the sidelines with paid for placement- “Banner Blindness”

Meaningful Engagements - trueAds Meaningful Engagements - trueAds

Often whimsical, audio trueAds are recorded

by each band, endorsing their devotion to the

brand for making their music free.

“Hi, I’m Matt Cusson. I

love Scullcandy

headphones because

my music sounds

great on them”

“Hi, I’m Matt Cusson. I

love Scullcandy

headphones because

my music sounds

great on them”

Meaningful Engagements - trueVideo Meaningful Engagements - trueVideo

trueVideo ads further enable the bands to

endorse their favorite brands.

“Hi, this is Lisa from

Killola. I want to thank

my good friends at

Skullcandy for providing my new

album for free. I love

your Scullcandy!”

“Hi, this is Lisa from

Killola. I want to thank

my good friends at

Skullcandy for providing my new

album for free. I love

your Scullcandy!”

•“Celebrity” Word of mouth marketing•Celebrity endorsement•Conversion rates = 10 times industry average

Wonka Re-Launch Campaign - $100,000 Case Study: Top-To-Bottom Results For Nestle Case Study: Top-To-Bottom Results For Nestle

Maven – 450 Total

15,000 Opt-In Emails,

8,100 Coupon Redemptions

187,000 Installed Viral Players

67,000 Clicks (21%)

11mm Engagements

3.9mm Uniques

32mm Impressions

43 Bands

2.6mm Friends

314 Free Songs

41 Free Videos

Influencers

Buyers

Familiarity

Awareness

“What I like is that over 30% of our impressions results in an

engagement.  This is much higher than our standard 7% rich media

engagement rate.”

Frank Maguire, Moxie Interactive Huge Impact

Brian WilhiteChief Development

Officer

415.717.0424 Cell

415.694.5896 Direct

415.358.4455 Fax

 3235 Fillmore St, 2nd Floor

San Francisco, CA 94123