Social media report 14/05/2015
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Transcript of Social media report 14/05/2015
Facebook Carousel Format Now Available for Mobile App Ads
• Facebook announced Monday that its carousel ad format is now available for mobile application ads.
• The carousel format for mobile app ads will support up to five images, with links.
http://www.adweek.com/socialtimes/carousel-mobile-app-ads/620091
Facebook Messenger had 1 million video calls in the first 2 days
• It's been just over a week since Facebook rolled out video chat for Messenger, and things already look promising for the app's newest feature.
• According to the company, Messenger users made over 1 million video calls during those first two days after launch.
http://mashable.com/2015/05/05/facebook-messenger-1-million-video-calls/
Celebrating #Moms
• Here’s some of the popular words used in association with US Mothers Day on social media this year.
Dating app Grindr is looking to hook up with a buyer
• Grindr, the dating app that has 5 million users, is ready to settle down with a permanent partner.
• Grindr is reportedly up for sale, according to a report from Bloomberg, with the company having hired advisers to help them find a possible suitor. It's not definite the app will be sold, however, as the company will still need to find an interested buyer and agree to terms.
http://mashable.com/2015/05/08/grindr-for-sale/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=feedly
Facebook Releases Tools for Audience Network Native Ads
• Facebook released a host of tools to ease the creation of native ads for its Facebook Audience Network and allow developers and publishers to reach users outside of the social network.
• In order to help marketers conform to Facebook Audience Network’s native ad format, the social network created new native ad templates, as well as ad-management tools for native ads and the addition of a horizontal scroll feature.