SOCIAL MEDIA PROSPECTING & RECRUITING GUIDE Scripts€¦ · est of your prospects. In its nature,...

SOCIAL MEDIAPROSPECTING

& RECRUITING GUIDE

ScriptsW I TH

www.MyLifestyleAcademy.com

John and Nadya Melton

Okay, okay, that was a bit of a trick question because if you’re anything like us, you picked E.

Being on the go, meeting people face-to-face, and constantly hustling 24/7 can be exciting at first, but soon it starts to take over your entire life, areweright?

Hey, John and Nadya here!

We wanted to share our story because -- being an ambitious, committed marketer -- we figured you’re probably going through a similar journey to our own.

About 16 years ago we both started in network marketing, and it was love at first sight! It was AMAZING. Making great money and helping people at the same time? Who could ask for more!

And the best part? We found each other! Yep, we met in this industry in our early 20’s like a modern fairytale. So when we say our lives were transformed by the magic of networking mar-keting, we mean it!

Now, that’s not to say it was all easy street. NOT. AT. ALL. In fact, the first few years we spent way more money than we made --while being incredibly frugal!

No matter what we did, we just couldn’t make it work. Finally, we left the industry.

But not for long. -- We couldn’t stay away!

The second time around - we spent 7 years with one company and made it to the second high-est level in the company! We were earning six-figures and building a gigantic team. On paper, our lives looked PERFECT!

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SOCIAL MEDIA PROSPECTING& RECRUITING GUIDE + Scripts

POPQUIZ!

Tell us, what do you love MOST about Network Marketing?

A.0Chasing people around all day, every day. B.0Being constantly on the road. C.0The belly-to-belly hustle. D.0Constant conferences and living room meetings. E.0None of the above.

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Except for one thing... WE WERE WORKING ALL. THE. TIME.

Quality family time? Nope, it felt like we never saw our children. Date nights? Are you kidding? We felt guilty if we took even one night o� to spend some quality time with each other. Vaca-tions? Forget about it. We were always either in a meeting, or hosting a training, or doing some-thing else that never let us get away.

We had ZERO personal life and grew increasingly frustrated. What’s the point of making money if you don’t have time to enjoy the fruits of your labor?

There had to be a better way!

We were seeing all these online marketers who seemed to be making SO MUCH MONEY with-out working NEARLY as hard as we were. We had to learn their secrets.

What we discovered was MOST strategies that worked for traditional businesses didn't work for network marketers because they weren't duplicatable. THIS is why we were working so hard; we weren't maximizing our e�orts!

We doubled down our e�orts and worked to climb that VERY steep learning curve. We spent over a hundred thousand on our business education and countless hours researching, testing, and perfecting!

Luckily, all the investment paid o�.

The result? We increased our income to seven (that’s right — seven!) figures, generated more leads than we can handle, and in the last couple of years, we've recruited more people using Facebook, than we ever did in 10 years building o�ine! How amazing is that?

But the most rewarding part? We're finally able to work 90% from home and spend time with our children, family, and friends whenever we want. We also get to go on holidays and travel the world! Boom.com!

We’re finally living our dream! And now, we want to help you do the SAME!



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WELCOME TO THE

SOCIAL MEDIA PROSPECTINGAND RECRUITING GUIDE

+ Scripts! In this guide, we're going to share our inside secrets to the basics of Facebook prospecting AND let you peek behind the curtain at the exact scripts we've used to recruit thousands.

Are you ready to CRUSH it? Let’s get started!

Marketing vs. Prospecting: Understanding the Di�erenceMarketing is an excellent way to get people to reach out to you, but it's passive. You’re just making people aware of you and your brand. Prospecting, on the other hand, is an active mon-ey-making activity that has to be part of your DMO. Marketing is important, but if you're spend-ing more time marketing than prospecting, there might be a reason your inbox is empty.

Disclaimer: Don’t stop prospecting until your inbox is flooded with leads!

How to Build a Massive Business the Modern WayHere are the necessary steps to grow your business through Facebook.

1 - Prospect/Attract the lead. 2 - Connect with the lead, build trust, and turn him/her into an active prospect.3 - Invite your prospect to “see” the opportunity by having them join your Facebook group. (Use the ATM strategy!) 4 - Follow up & close. - This step only works if you've built that relationship FIRST. 5 - Plug your new teammate into your company’s system! YAY!


Branding Yourself vs. Branding Your Company: The BIG Decision

A few years ago, we made an executive decision to start branding and marketing ourselves, rather than our company. We consider it the BEST business decision we’ve ever made. We’ve met so many amazing people, and generated tens of thousands of leads, all because of this single choice.

Do you have to do the same to be successful in network marketing? Nope! But in our experi-ence, branding yourself and having a consistent online presence gives you an extra edge over the rest of your competition. Even if you do many face-to-face meetings, people are still going to go home and look YOU up.

How do you make this shift? Here are our simple steps.

Step #1: Focus on ONE social media platform.

We hate to break it to you, but you’re not a robot. You can’t keep up EVERY social account out there and expect to see results. Instead, start by focusing on ONE primary platform, and turn that into your very own online home. Develop it. Make sure that it's warm, inviting, and fun! Turn it into a place where people will want to hang out with you because if they don't know you, they won't do business with you.

HOT TIP: Think of your Facebook profile as a warm market generator. Your goal on Facebook is to project, connect, and build those long-term business relationships. When you get this dialed in, your marketing e�orts will turn into leads. Once you have those leads, you can begin prospecting. Easy-peasy!

Step #2: Upload your BEST photo.

Would you ever greet someone for the first time with a grumpy face? Of course not! One of the first things people see on your profile is your picture. So make sure it’s a good one. They want to know who they’re interacting with, so the happier you look, the better for your brand it will be! A smile goes a long way!



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Step #3: Brand your cover photo to you

Imagine walking into a networking event and shouting out what you do before introducing yourself to people. Sounds crazy, right? The same is valid for social media. Brand your cover photo to YOU, not your business.

HOT TIP: If people can figure out what network market-ing business you’re building within a couple of minutes of being on your profile — you’re doing it wrong!

Step #4: Provoke curiosity with your About section.

Fill out your ‘About Section’ in such a way that piques people's natural curiosity. Don't name your network marketing company because you'll close the loop before people reach out to you. (Nobody wants that to happen!) You should always close the loop yourself by talking to your prospects!

If you don’t, they’ll just Google your business, and make their decision based on the opinion of someone they don’t know. We want prospects to make up their mind based on YOU!

Step #5: Run Your Newsfeed like a TV channel.

Would you watch a TV network if they showed the same program day after day? We didn’t think so. Broadcast daily on various topics. Provide people with valuable content, and occasionally promote your product or busi-ness.

How often should you do this? Keep on reading!



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The Best Marketing is Education

It's very simple — people follow strength and authority. Show them that you have both by teach-ing! Educate them on topics you might think are relevant to them and see how your leads multi-ply! Educate, Entertain and Empower!

Create generic content 80% of the time, and in the remaining 20% — think of creative ways to casually promote what you sell. And what’s even more crucial is that you don’t mention the name of your company, product or service.

If people don’t know, like or trust you, they won’t do business with you. So make sure you bring them relevant and credible value.

There’s so much noise out there these days that if you don’t give people a REASON to follow you, they won’t, no matter how charming!

So what is the best way to teach others online? You guessed it — videos! They’re the fastest way to reach as many people as possible, they’re 800% more e�ective than written text, and they create a deeper connection. It’s a win-win-WIN!

HOT TIP: How do you ensure that people listen to what you have to say?

Take charge of your success habits and be consistent! To lead, inspire, and empower others, you need to feel empowered yourself! Invest in your personal development and stay ahead of the curve. Do that every single day to build up your credibility. You’ll be amazed how quickly your following grows!



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The DO’s and DON’Ts of Facebook Marketing

We know many marketers who have shied away from marketing on Facebook because they didn’t want to bug their friends and family. So to avoid joining the NFL (No Friends Left) Club, here is a list of things you should and shouldn’t do on Facebook.

15/7 Weekly Posting Formula

The core of Attraction Marketing is creating and posting valuable content that sparks the inter-est of your prospects. In its nature, it’s passive, so be sure to apply the 5-5-3 Prospecting Formu-la daily!

Now, let’s get on with the Weekly Posting Formula. What do the numbers 15/7 mean?

Here is how it works:

00Commit to posting at least 15 times throughout the week (1-3 times a day).00Create 10 posts that are fun, personal, lifestyle or provide generic value.00Dedicate 4 posts to showcasing nonchalant promotion of your biz or product.00Wow everyone with 1 power post: direct promotion of your product or business (without saying the name of your business or product)!

Pretty simple, huh?


DO. . .

00Create Relationships 00Generate leads by educating your audience 00Connect with contacts from the past00Attract people based on the content you’re marketing00Stay positive

DON’T. . .

00Mass market your product, business or service00Waste time and energy on people who aren’t ambitious00Bash your competitors00Bombard people with content that isn’t relevant to them (don’t be an infomercial!)00Be negative


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5-5-3 Daily Prospecting Formula

Prospecting is an income-producing activity that you should do on the daily. In a nutshell, you identify and connect with people who have the potential to become your customers and your recruits. Set aside 30 minutes to 1 hour a day to do just that. (You probably spend more time scrolling on Facebook for fun!)

Here is how it works:

00Friend up 5 new people/day.00Pique the interest of 5 people/day.00Have 3 people/day go through the presentation or try your product.

Now that doesn't sound that scary, does it? And it produces impressive results!

Attracting Your Ideal Facebook Audience

#1: Use Facebook Live Video

Even if you don’t feel confident or experienced enough to go live, we suggest going for it! You have nothing to lose and SO much to gain. Live video is THE most e�ective way to build trust, relationships and recruit prospects. And we promise you, the more videos you do, the better you will become!

V isibility + Credibility = Prof itabilityNow, that’s the kind of math we dig!

Whether you want to entertain, educate or empower your audience, go live as often as possi-ble! Going Live will help you stand out in the crowd because most people just refuse. So be unique, have fun, and create real-time engagement and interaction with your people!

#2: Have Daily Interaction

Interaction = connection! We engage and communicate with people on a daily basis, and the results speak for themselves!



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So go ahead, and lead by example! If you want more likes, comments, and shares, give even more likes, comments, and shares! Remind people of yourself by showing up in their notifica-tions because you liked and commented on status updates.

Another e�ective way to interact with people is by wishing them a "Happy birthday." Do that every day. And if you want to take the conversation further, lead into it by asking them what they're up to or how their family’s doing.

Just be authentic and start real conversations. You can’t ‘fake-it’ with this technique.

#3: Use Facebook Messenger

Private messages are another great way to connect with people. They feel more personal, like getting a letter in the mail! Check out who is online right at that very moment, and drop them a line. Better yet — use the Audio Recorder and send them a voice message. It’s faster and way more e�ective!

We always check our messages and respond to as many as possible. If you find yourself too overwhelmed by the sheer volume, try to prioritize.

We answer messages in the following order:

00Team leaders.00Business partners.00Potential leads.00Conversational messages.

This priority list makes communicating a sinch!



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#4: Understand the Benefits of Facebook Groups

We love Facebook Groups! They are so e�ective, even when they're not directly connected to your line of work.

Join a Group that attracts other people with ambition. Interact with them, build relationships, and create a network of like-minded people inside this very same Group. After that, it will be so much easier to attract those people to your business!

TOUGH LOVE ALERT: Nothing Great Will Happen For You Until You...

00Start thinking of yourself as a professional conversation starter, not a salesperson.00Release the commission breath - be real with people and build relationships FIRST. 00Decide that you’re in this for the long-run (and the residual income that comes with it)!00Start believing in your product and your opportunity 100%. Because, if you have 1% doubt, you are out!00Execute your income-generating activities daily and over a long enough period. Consistency is KING. 00Get excited and show it! -- Your prospects can only get as pumped as YOU let them!



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Scripts! The anxiety you feel before talking to prospects is NATURAL. It happens to everyone. (Yes, even us!) You worry about what you’re going to say or about what they might think. Sometimes, even a casual chit-chat can feel overwhelming.

We’ve been there, and we’re here to tell you that a) there’s no way around it because you’re in the People Business, and developing a relationship with your customers is a must, and b) it gets better. Asking the right questions is a big help.

The main reason why people buy your product isn't the product itself; it's YOU! If they see you as an authority, if they see that you love what you do and you believe in what you sell, they will take the next natural step — buying from YOU!

Lead with the relationship, ask the right questions, and build rapport!

And don’t worry — we’re not going to let you wander in the dark. We got your back. In the pages below, we’ll share with you our proven and practical scripts, which you can use when you talk to your prospects.

Is that anxiety already melting away? Yep, we thought so!


Part I: How to F.O.R.M Relationships Like a PRO

When you set out to build a lasting relationship with your prospects, the biggest secret is to understand what’s important to them. How will you know?

ASK! People are narcissistic in nature (guilty as charged)— they like talking about themselves, and they like being asked questions where they get to talk even more about themselves. So use that!

The more you get your prospect talking, the more they will trust you, and the more they will be willing to buy from you. Remember, questions give you power and authority — you’re steering the conversation, and you’re in charge.

Think of your prospects as good friends. How would you talk to your best friend about your product or business? Use the same tone and message with your customers, and they’ll stop seeing this as a sales pitch. Be on the lookout for their “hot buttons” and the “me, too” bridges. The more you can relate, the more you’ll be unstoppable!

Some of the most e�ective questions we like to ask are divided into 4 categories. We call it the F.O.R.M. method. Here is how it looks like:

F – family 00Where are you from?00Do you have a big family?00How many kids do you have? How old are they?00How long have you been married?

O – occupation 00What’s your background?00What do you like about what you do?00How long have you been doing it?00How did you get started in your business?



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R – recreation 00What do you do for fun?00Do you get to do it a lot?00What’s your favorite place to go?00Do you play any sports?

M – messageIdentify their personality type and their "hot buttons," so you can then e�ectively "deliver the message." Once you know that, start by saying:

00I couldn’t help but notice that…00This may or may not be a way for you …

Disclaimer: Use as many open questions as possible! The “W” questions work best! — “why”, “who”, “what”.

HOT TIP: To make your questions extra e�cient, check out their profile to see what they’ve been up to, and drop them some likes and comments.

Then, after all the questions, and all of the rapport you’ve built, it’s time to invite them to take a look at your product or your business.

How do you do that? Well, let us show you!



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Part II: Inviting Prospects

Remember what your initial goal is — to create curiosity and build value in the “product” com-munity. So don’t send your prospects any links or try “selling” the benefits of the product with the initial message. It just won’t work. Create curiosity, add them to the private XYZ Facebook community, and tag them in the pinned post.

1. Customer ATM Script (Weight-Loss)

Hey, [name]! How are you doing?

Catch up a little bit — find out what they’ve been up to and how they’re doing.

I wanted to run a quick idea by you. I just joined a Facebook community that’s focused on health, fitness & weight loss that I'm finding beneficial. This is a positive group that already has over 100,000 members. I thought some of my friends might enjoy it, too. Since joining, I have a ton of energy, and I'm down 16 lbs so far on these products (Or share a testimonial of a friend: “I’m excited to start using some of the products. My friend is already down 5 inches). Let me know if you’d like to check it out and I'll add you! If not, no worries. Either way, love seeing you on here.

When your friend responds back with: “What are the products?”, “What is the community?” or “Sure, add me!” Simply add them to the Facebook Group. Tag them in the pinned post and send them the following private message:

I have connected you as my guest in the XYZ Facebook Community! Here you can learn more, get any questions answered, and see the results people are experiencing. If you like what you see, I am happy to enter your order for you. Let me know …

Also, if you are interested in earning income by sharing your results, let me know, and I can get you that information as well.

Don’t try and answer each of their questions. Simply tag them in posts in which they can find the information they’re looking for.



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2. Customer ATM Script (Anti-Aging)

Hey, [name]! How are things?


Want to hear something amazing?

Wait for them to respond.

I found a new (anti-aging) product that reduces wrinkles from the inside out lifts sagging skin, reduces cellulite and a lot more. It's a new revolutionary anti-aging product for the whole body (insert your testimonial here if you have one or use someone else’s testimonial). You’re going to be blown away! How about I add you to a group so you can take a look at it for your-self?

When your friend responds back with: “What are the products?”, “What is the community?” or “Sure, add me!” simply add them to the Facebook Group. Tag them in the pinned post and send them the following private message:

I have connected you as my guest in the XYZ Facebook Community. Here you can learn more, get any questions answered and see the results people are having. If you like what you see, I am happy to enter your order for you. Let me know …

Also, if you are interested in earning income by sharing your results, let me know, and I can get you that information as well.

Don’t try and answer each of their questions. Simply tag them in posts in which they can find the information they’re looking for.



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3. Business ATM Script

Hey, [name]! How are things?


I found a way to make money using Facebook. OMG, you have to see this ... I can add you to a private Facebook community with over 20,000 members that you must check out. It's blow-ing up right now, and I'm already experiencing success (share your results and your reason WHY).

When your friend responds back with, “What’s the business?”, “What is the Facebook Group about?” or “Sure, add me!” simply add them to the Facebook community. Tag them in the pinned post and send them the following private message:

I have connected you as my guest in the XYZ Facebook Community. I tagged you in a couple of videos that explain more about the compensation plan, the system to build your entire business from Facebook and the results people are having.

I’m also gonna add you to 1 (or 2 more) Facebook Groups where you can learn more about the incredible products we o�er.

Don’t get into the Q & A before they’ve watched the videos.

After all of this is done, you’ll want to get out of the way. The best thing you can do (especially if you’re just starting out) is to set up a 3-way Facebook chat between your prospect and your upline. Let him/her answer all the questions they may have. It’s much easier to close afterward.



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Part III: How to Set Up a 3-way Facebook Chat

The first thing you need to do is message your prospect before you set up the chat:

Hey, [prospect's name]. I'm glad you liked what you saw! I'm working with some pretty incredi-ble people. I want to introduce you to a couple of them so that you can hear their story and they can answer some of your questions since I'm pretty new ... hang on. I will set up a group chat =)

Set up the chat and message the group with your prospect and upline/s:

Hey, Samantha (your upline name)! This is Mary (your prospect’s name). She is a great friend of mine. Right now she is [running a daycare business] and is looking to potentially start a business leveraging Facebook.

Hey, Mary! Meet Samantha (your upline name). She's got a lot of knowledge about XYZ busi-ness and is the perfect person to answer your questions. She's built a multi-million dollar organization here in XYZ company. She is married with a few kids, and she's super down to earth.

Part IV: Closing

This part can also be overwhelming, so we’ll share with you some of the closing questions we use all the time, and the ones we know work best:

1. What did you like most about what you saw?2. Tell me more about that … Why did you like … [insert what they told you]?3. Where are you on a scale of 1 to 10? 10 being "you're ready to get started right now with the Top Pack," 1 being "you just want to be a customer."4. Are you coachable? Great, let’s get you started right away. Can I tell you what info I think you need to get you started?

Our personal favorite is “Where are you on a scale of 1 to 10?”. It’s very simple, and it gives you a pretty good idea of what your prospects are thinking without having to ask them explicitly.



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Part V: Objections

When objections come up, do not get defensive. Questions and objections are there to test you, so keep your posture strong.

Ask them “What do you mean by that?” to be sure you're absolutely clear on what the objection is about. Once they give you an answer, reply back and follow up with "On a scale of 1-10, how serious are you about reaching your XYZ goal?” or "Is it that you are serious about XYZ goal, and you really don't have any money (time, etc.) or are you just telling me that you don't have any money because you just don't have interest at this time?"

Disclaimer: Keep it friendly. Never sound like you’re accusing or blaming them!

Objection #1: “I’m Very Busy. Don’t Have Enough Time.”

This really isn't about their time; it's about who they know. So respond with: 00Well, how much time do you have? (let them reply)00(whatever they say) Great, that’s perfect!

Objection #2: "I Don't Have Money to Get Started."

Respond with: 00If you don't have the money to start the business, it's probably the exact reason you need to get started. My mentor taught me that if "nothing changes nothing changes." You don't want to be in the same situation 6 months from now, do you? Let's do this thing!00Is it that you are serious about the business and you really don’t have any money or are you just telling me that you don’t have any money because you don’t have interest at this time?

HOT TIP: If they really don't have the money but are dead serious, plug them in any way! You never know who they know and what they could lead to. Expose, involve, and upgrade!



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Objection #3: "I Need to Talk to My Spouse."

Respond with: 00I totally understand! Is it that you’re serious about the business and you really do run all the decisions by your spouse or are you just telling me that because you’re not serious about starting a business at this time?00If they are serious, say: "Great, let's add your spouse to the groups so he/she can take a look at the information in the same exact way that you did. Also, let's set up a Facebook chat with all of us, and he/she can ask us the questions as well.”

Objection #4: "Let Me Think About It."

Respond with:00I totally understand! Is it that you’re serious about the business and you really need to think about it or are you just telling me that because you’re not serious about starting a business at this time?00Great! Most people want to take time to think about their decision before making it. Can I ask you, on a scale of 1-10 where do you stand? What would make it a ten?

Objection #5: “How Much Money Are You Making?”

Respond with:00I don’t know. I am not done making it yet.00I'm just getting started, and I'm not doing this for the short-term income. I'm building this for long-term residual income so I can ... [state your reason WHY]. When do you want to get started? Now or later today? ;)00You wouldn’t believe me if I told you! Haha!



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Part VI: Follow Up

Remember: Fortune is in the follow-up! Here 3 key principles:

#1: Keep Your Promises

Always do what you said you’d do. If you told your prospect that you’d call him on a specific date, make sure that you call him on the exact date. Professionalism is key here. (Plus, it’s just good manners.)

#2: Get Organized

Use a planner or a digital calendar — whatever is easiest for you. Put reminders about every follow-up. You can't run your business like a hobby and expect to get million-dollar results. It just doesn't work like that. So be methodical, and success will come.

#3: Keep Them in the Loop

Don’t be afraid of creating a relationship with your best prospects! Connect with them on Face-book, give them a call or even meet with them in person, if they live close by! Make sure that you keep them updated on special o�ers, big events, new products, etc. Even if they don’t buy now, they might change their mind later.

How to Follow Up E�ectively:

0024-48 hour follow up: “Hey, Mary! Where’s your head at with XYZ business?”00If no response after a few days, follow up with: “Hey, are you OK?”00If still no response, say: "Hey, Mary! You must be busy, and I don't want to keep hounding you … I am going to take you o� my list for now. Let me know if you want me to follow up with you in a month, 6 months, or a year."



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Let’s kick the 24/7 hustle to the curband CRUSH IT by building lasting relationships that matter.

Now go out there and build your dream business! The time is NOW!

Congratulations! You made it to the end of this guide. We realize that your head might be buzzing with SO MUCH information right now, but that’s good! It means that you’re learning and growing.

We invite you to go through the whole guide again and personalize the parts and scripts you find most relevant. We know we packed a lot in just a few short pages!

Now, if this guide made you excited to learn more and fully master the art of recruiting and prospecting on Facebook, then we invite you to check out our {ATM BUSINESS ACADEMY}!

ATM Business Academy is our in-depth, step-by-step training where we share the revolution-ary system ATM (Add Tag Message). ATM utilizes modern, Facebook group strategies so you can prospect like a pro, build a massive amount of trust, and finally reach the financial freedom you've always wanted.

PLUS, every strategy we teach is easily duplicatable so you can train your team with ease and help others accomplish their income dreams!

Are you ready to build a massive bank account with ease?

Click Here to learn more and sign up! http://www.ATMBusinessAcademy.comhttp://www.ATMBusinessAcademy.comhttp://www.ATMBusinessAcademy.comhttp://www.ATMBusinessAcademy.comhttp://www.ATMBusinessAcademy.com

In case we haven't met... Hello! We’re Nadya and John Melton! First o�, CONGRATS!

By working through this guide, you are showing HUGE initiative towards accomplishing your dreams.

We are so excited to share our secrets and help entrepreneurs, and network marketers -- like YOU -- build your home business empire.

Without these Facebook prospecting strategies, we never could have become 7-figure earners, built a following of over 75,000, recruited over 1,500 people, and become top in our company while working only a few hours per day.

Nope. Not possible.

We’d still be stuck working 80+ hours a week (each!), driving all over town, and never having time for our kids!

Thankfully we discovered this killer system that’s allowed us to live the life of our dreams and --most importantly-- help thousands of other ambitious entrepreneurs do the same.

Our mission is to teach you how to build a business that YOU control (not the other way around)!

We want to help you connect with your audience, prospect with ease, build a huge team, and create the lifestyle of your dreams.

Learn our simple, step-by-step strategies, and start implementing them in your business right away.

Let's CRUSH IT!

Best, John & Nadya


SOCIAL MEDIA PROSPECTING & RECRUITING GUIDE Scripts€¦ · est of your prospects. In its nature,...

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