Social Media Primer
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Simple Marketing Now LLC – http://SimpleMarketingNow.com Copyright © 2009 ExecuNet Meeting: Social Media Primer Christine B. Whittemore 3/27/09
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Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
Transcript of Social Media Primer
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
ExecuNet Meeting: Social Media Primer
Christine B. Whittemore
3/27/09
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Today’s Primer Outline
• What is social media?
• How is it relevant to you?– Particularly in a job search
• How to get started?
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
What is Social Media?
Markets are conversations.
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
More Specifically…
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Tools and Platforms
Easy to useMostly freeFacilitate conversationMeans to an end
These are…
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
How Is It Relevant To You?
• It affects all of us– Consumer, professional, researcher,
networker, job searcher, consultant
• It isn’t going away
• Why not be part of it?– The most powerful tool for personal branding
and reinvention available – Create value and share with others
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
How To Get Started…
• Start ‘listening’– Find search terms of interest and:
• Enter them into a search engine• Search Google Blogs and Technorati -
http://technorati.com • Create ‘Google alerts’ - www.google.com/alerts
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Explore Blogs Of Interest
• Consider http://alltop.com – an aggregator of all the top news, blogs, etc.
• When you identify blogs of interest– Subscribe to them
• RSS in a ‘feedreader’– Google reader– Bloglines
• Email updates
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
How To Subscribe
• Go to: http://flooringtheconsumer.blogspot.com
• On right hand column, see
• Enter email– Transcription popup window
• Look for confirmation email– Open confirmation email– Click on link within
• You are verified!
• New postings emailed directly to you
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
What Is A Blog?
• Web-log – an online journal with frequent articles on related subjects– Most recent post first– Searchable– Comments
• Check out the sidebar– Links to relevant resources, references– Subscription mechanism– Info about author[s]
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Listen on Twitter
• Micro-blogging platform [140 characters or less] – http://twitter.com – Search: http://search.twitter.com – Start following
• Individuals [bloggers of interest?]• Organizations
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Start Participating…
• Comment on blogs
• Interact on Twitter
• Answer LinkedIn questions– Join groups and participate
• Beware of code of conduct– Offer value– Think of others first– When in doubt, observe before rushing in
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Remember:
• Authenticity matters– Don’t pretend to be someone you aren’t
• Transparency is key– When in doubt, disclose
• Must be willing to enter into conversation and be there for the long haul– Online reputation building – Like being invited into someone’s home
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Do You Have a Passion?
• Consider blogging about it– Contribute to other blogs– Establish your own presence
• Pick a platform you are comfortable with
• It’s a commitment
• It’s an opportunity
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Social Media Enables Conversations
• Find and express your voice
• Contribute to the shaping of ideas– Reinvent yourself
• Discover a rich, vibrant, intelligent community of passionate thinkers– Connect with them
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Resources
• Dan Schawbel – Personal Branding Blog– http://personalbrandingblog.com/
• Jason Alba – JibberJobber Blog– http://www.jibberjobber.com/blog/
• Linsey Levine – CareerCounsel– http://www.linseylevine.com/
• On setting up blogs:– http://flooringtheconsumer.blogspot.com/2008/03/
blogger-must-haves-backups-and-tags.html
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Who Is Christine B. Whittemore?• Recognized industry thought leader
– Marketing to women & the retail experience– Marketing with social media
• Flooring The Consumer blog – June 2006– AdAge Power 150 Marketing Blog– M20 Client-Side Marketer
• MarketingProfs and AMA Mplanet blog contributor• White Paper:
– “A Firsthand Tale of Adopting Web 2.0 Technology to Build Brand”
• Profiled in Customer Experience Crossroads as case study
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
My Personal Marketing Blog
• Flooring The Consumer weblog– http://flooringtheconsumer.blogspot.com
• Launched June 2006
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Contact Information:
• Christine Whittemore, Chief Simplifier– Simple Marketing Now LLC– cbwhittemore [at] SimpleMarketingNow.com
• Sites:– Flooring The Consumer– http://SimpleMarketingNow.com – http://SimpleMarketingBlog.com
Simple Marketing Now LLC – http://SimpleMarketingNow.comCopyright © 2009
Thank You!
