Lecture 3 Social Media A Primer

An Introduction to Social Media and the Internet

3 Agenda

1.   HistoryoftheInternet

2.   SocialMediauntilToday

3.   MarketingandSocialMedia

4.   BreakoutintoCaseGroups

History of the Internet 01

TheStartoftheInternet:1969Arpanet

1971:EmailisBorn6

1974:BeginningofTC/ICP7

1984:TheDomainNameSystem(DNS)isBorn8

1991:BirthoftheWorldWideWeb9

1993:MosaicisLaunched10

1995:Commercialization11

Trivia!

 FirstSpamMessage?

 FirstEmoticon?

 FirstMajorNewsStorytobeBrokenOnline?

12

MainLessons

 Don’tMistakeGrowthforMaturity

 Nothingisyetsetinstone

 Toolsmustbetechnologicallyboringtobesociallyrelevant

13

Social Media History and Today 02

15

SocialMediaisanumbrellatermwhichdeEinesthevariousactivitiesthatintegratetechnology,socialinteractionandtheconstructionofwords,pictures,videosandaudio

16

SocialMediais

Peoplehavingconversationsonline

Usingavarietyofonlineplatforms

OrMoreSimplyPut

1999:TheTermWeb2.0isCoined18

PrecursorstoSocialMedia19

 Usernets(1979)

 BulletinBoardSystems(1979)

 IRC,ICQ,IM(1988)

 DatingSites

TheFirstSocialNetworks20

SoWhat’sGoingOnHere21

TheshiftfromWeb1.0toWeb2.0wasashiftfromstatictodynamic

Frommonologuetoconversation

SoWhat’sGoingOnHere22

Newsitesareplatformswhichenableuserstoexpressthemselves

SoWhyisthisImportant23

1.  SocialMediaSitesarePopular1.  MorePopularthanPornSitesInFact

2.  FundamentalsofMarketingareChanging1.  TraditionalMarketingwasbasedoninterruption

2.  Peopletrustconsumers,notyou

3.  It’sGrowing…AndOnlyGoingtoGetBigger1.  Yourkidsaregoingtobemoretechsavvythanyou

Marketing and Social Media 03

25 SocialMediaPlanning

  People

 Asses your customer’s social habits

  Objectives

 Decide what you want to accomplish

  Strategy

 Plan for how relationships will change

  Technology

 Decide which platforms to use

26 DigitalMarketingCampaignCycle

Involve and Listen

Engage, Create

and Discuss

Promote and

Measure

28 GetInvolvedandListen

Generate a social media presence ….

And entice your customers to follow you

29 GetInvolved

Live the social web. Understand and Embrace it.

Get Involved in the Conversation!

30 GetInvolved

Live the social web. Understand and Embrace it.

Get Involved in the Conversation!

32 Engage,CreateandDiscuss

Generate content.

Enable your followers to generate and share content.

And foster a discussion amongst the community.

36 PromoteandMeasure

Actively and respectively raise awareness of your campaigns

Monitor the plan and iteratively develop to ensure success


Actively and respectively raise awareness of your campaigns in the channels

Monitor the plan and actively iterate to ensure success

40 Property

41

It’s not just about advertising anymore …..

Now its about fostering and enabling discussion between customers and prospective customers

With a final goal of driving Social Brand Loyalty …..

The intense adoption of, commitment to, and interaction with a brand both online and off

Breakout into Case Groups 04

CaseGroup1:Gainesvillians

 NickLamberth

 ShaanSaigol

 JackieArellano

44

CaseGroup2:GatorTutoring

 ChrisHoward

 LaranStover

 NathanMaxwell

 RockfordDias

45

CaseGroup3:MSEProgram

 JosephGrutta

 JeffCanary

 ChelseaPoulin

 DonnellMoss

46

CaseGroup4:YELS

 NateStein

 MengLiu

 KendalFarwell

 JoeyRosati

47

CaseGroup5:CitizensCoOp

 SavannahGorman

 MeredithJones

 JacobRausch

 ChrisLong

48

CaseGroup6:Leonardo’s70649

 MattGarrett

 DanielByon

 MatthewMills

 PaigeJones

WhatNow?50

 GetContactInformationfromyourGroup

 Getthequestionnaireoffthecoursewebsiteandstarttoresearchyourbusiness

 Emailyourbusinesstosetupameetingforthisornextweek

WhatNow?51

 DiscussionQuestionsforyourBlogPost  ThoughtsandFeelingsabouttheproject

  Summarizeanddiscussyourthoughts

–  http://www.slideshare.net/DavidGillespie/digital‐strangelove‐or‐how‐i‐learned‐to‐stop‐worrying‐and‐love‐the‐internet

–  http://www.slideshare.net/mzkagan/what‐the‐Ek‐social‐media

Remember52

 BlogPostsaredueSundayby11:59PM

 WritingTipsfromMonday

 ParentComments

Lecture 3 Social Media A Primer

Education

Transcript of Lecture 3 Social Media A Primer