Social Media & Pr Seminar

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2 0 1 0 0 1 2 6 seminar PRone Medicom PR1 Division Digital PR Made By @JERRYEFFECT Relation Context Social Network

description

Social Media & PR seminar(made by @JERRYEFFECT)

Transcript of Social Media & Pr Seminar

Page 1: Social Media & Pr Seminar

2 0 1 0 0 1 2 6

seminar

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

Relation

Context

Social Network

Page 2: Social Media & Pr Seminar

@JERRYEFFECT

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

Page 3: Social Media & Pr Seminar

Relation

Social Media

SNS

Context

“人”PRPR

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InformationRelation

Publishing

Relation

“Information”(“Consumer” = “Producer”)

Social Networking Service

About Social Media

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About Social Media

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Communication Flow

About Social Media

E-mail Cafe Messenger

Closed MediaClosed Media

Blog SNS

Open MediaOpen Media

C

CC

C

C

CC

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About Social Media

Closed MediaClosed Media

Open MediaOpen Media

CommunicationCommunicationSaveSave

Social Media Classification

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Why ??

Web 2.0Web 2.0 Mobile 2.0Mobile 2.0

Information ServiceInformation Service Network ServiceNetwork Service

CollectingCollecting ConnectingConnecting

Main : Traditional MediaMain : Traditional Media Main : UserMain : User

About Social Media

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DistributionDistribution“人”

InformationInformation

Build up trust

Build up trust

More Fast

More Fast

More Easy

More Easy

About Social Media

Closed MediaClosed Media

Social MediaSocial Media

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About Social Media

CompanyCompanyBrandBrand

GovernmentGovernment

YOU!!!YOU!!!

ContextContext

CrowdsourcingCrowdsourcing

CollaborationCollaboration

Collective Collective intelligenceintelligence

Relation &

Communication

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ContextContext

CrowdsourcingCrowdsourcing

CollaborationCollaboration

Collective Collective intelligenceintelligence

Relation &

Communication

About Twitter

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About Twitter

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About Twitter

Multimedia Messaging Service

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

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About Twitter

GroupingGroupingRelation &

Communication

We love PR@ME TOO

PR人PR人@jerryeffect@sociallog @claire0312

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FriendsFriends

About Twitter

NewsNewsPromotionPromotion

InformationInformationFriendsFriendsNewsNews

PromotionPromotion

InformationInformation

Information, come and find me Information, come and find me

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

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@ReTwit

About Twitter

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

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About Twitter

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Practice

About Twitter

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

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MoneyMoney

AbilityAbility

HumanityHumanity

Trust Trust

ConfidenceConfidence

About Twitter

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

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About Twitter

He is my friend!!

AdvocacyAdvocacyTone DownTone Down

I don’t care~~!!

Make a mistakeMake a mistake

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

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@DISCUSSION : SOCIAL MEDIA & PR

Your comments RT @DISCUSSION : SOCIAL MEDIA & PR

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

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PR

PR

can w

in w

hen

they em

ph

asize relation

!! PRone Medicom

PR1 Division Digital PR Made By @JERRYEFFECT

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THANK YOU

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT