1. The Future of Staffing is Social Brian Cavoli

2. Recruitment is Changing In 2010, the pace of literally everything will continue to increase, leading to 12 months of insane competition, endless labor churn, and boundless opportunity Source: Dr John Sullivan, ERE.net 3. Recruitment is Changing Source: Dr John Sullivan, ERE.net Each of these trends to come presents unbelievable opportunity to those recruiting leaders brave enough to break rank and step forward tochallenge the status quo.

Churn

Contingent labor

Show Me the Money

Return of the Talent War

Direct Sourcing

Jugaad is Required

Employment Branding

Tool Obsolescence

Obsolete Talent

Retention

4. 5. No More Hype

There are many ways this can be applied for recruiting

Here is one approach to get you started

6. Why This Is Important

Never before has talent been so accessible

Access to personal and more persuasive communication tools

Build a pipeline of followers

Make it easy for candidates to reach you

Job Ads Agencies Your Company 7. Passive Candidates You cant use Wal-Mart advertising techniques to attract Tiffany customers Source: Lou Adler on ERE 8. What is Unique About Them? At Work Helping a Competitor Succeed Well Connected Trust Their Networks In Demand Motivated by Culture and Colleagues 9. Build a Pipeline

Build and cultivate a pipeline of candidates you can tap when an unexpected opening occurs

90%of employed executives will take a recruiters phone call(ExecuNet) 70%of IT workers expect mass turnover when job market recovers(Dice.com) Employee turnover willincrease by 50%in 2010(ERE.net) 1 in 5workers plan to leave their current job in 2010(Careerbuilder) 10. Your Employment Brand

Convey the meaning of a career at your company

Amplify the real voices in your company

Connect with people directly

Authentic communications

People expect you to be there

11. Followers are Advocates Source: Chadwick Martin Bailey and iModerate Research Technologies 12. Empower Employee Advocates

Scale referrals by provide something unique and interesting to distribute

OR 13. Making the Case

More popular than email

Time spent jumped from2 hrsa month to5 hrstoday

Facebook just topped Google as the most visited website

Drives more traffic to news, entertainment sites than Google

1, Nielsen2Hitwise3, 4Compete Source: Nielsen 14. Experienced Audience 15. A Priority for Recruiters How are you planning to use the following sourcing methods in 2010? Source: 2010 JCSI Survey of Recruitment Professionals Ads, Online Online videos Career Fairs Social Media Open Houses Agency Retained Agency Contingency Ads,Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0%20%40%60%80%100% 16. A Priority for Recruiters Source: 2010 JCSI Survey of Recruitment Professionals Top Methods to Increase in 2010 1. LinkedIn 2. Social Media 3. Employee Referrals Ads, Online Online videos Career Fairs Social Media Open Houses Agency Retained Agency Contingency Ads,Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0%20%40%60%80%100% 17. Engagement = Business Success companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference http://www.engagementdb.com 18. What It Does Best 19. What It Is Not Good At 20. Social Media Universe Source: fredcavazza.net 21. Developing a Strategy Source: Forrester Research 22. Getting Started 23. LinkedIn

Build your connections!

Company customization options are limited

Make your profile strong

Frequent status updates (connect to Twitter)

Share company presentations(Slideshare plug-in)

Start a Group for your company careers

Review and participate in Answers

24. Looking Beyond LinkedIn 25. Facebook

Start a Careers page for your company

Customize tabs for your employment branding

Share/discuss career events, news, etc

Respond to questions

Be careful about personal friend invites

Watch your community page

26. Targeted Ads

Target specific groups of people

• schools

• interests

• companies

Pay only by the click

Leverage the personal advantage of the network

Sample FB recruitment ad featuring the hiring manager Source: Techcrunch 27. Zuckermans Law Next year, Facebook users will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before. Once a network is in place with active and engaged users, participants are motivated to share information more regularly, which in turn solicits more engagements from friends, creating a vicious circle of user interactions Source: NY Times 28. Twitter

Start a company careers account

Customize your background with messages/URLs

Many tools help manage multiple users

Follow the influential and interesting

Discuss, dont just post openings

Link to your other communities (track with bit.ly)

29. YouTube

Start a careers channel

If you have videos, unlock them from your site!

Flip camera or put slides to a podcasts

Interview with hiring managers about a opening

Much more interesting than a job description

Personalize your company, thought leaders

Brief why work here videos

30. Google Reader

Your monitoring command center (free)

Collect RSS feeds for real-time updates

Mentions of your company in:

• Google blog

• Twitter(industry events)

• YouTube

• Employer Review Sites (Glassdoor)

Monitor industry blogs, competitors, employees,

31. Measurement 32. Whats Next Niche Communities Mobile A better platform for socializing Highly relevant content within specific industries, functions and skills 33. A Little About JCSI JCSI is a recruiting services firm specializing inpassive candidateresearch andsocial mediastrategies to help companieshire the best candidates faster at a lower cost .

12 years of experience with emerging companies and Fortune 1000

Leading edge of using new tools to improve the recruitment process

34. Leave Your Card

bcavoli@jcsi.netwww.twitter.com/bcavoli

This Presentation

Social Staffing eBook

Recruitment Survey eBook

Nielsen Social Media Report

JCSI Case Studies

Ill email you the following 35. Thank You

Brian Cavoli

[email_address]

774-760-0250

www.twitter.com/bcavoli

www.linkedin.com/briancavoli