MICHELE MILANI SAHMULTIMATE COMMUNICATIONS BOOT CAMP 2011

LAST YEAR,  AMERICAN CONSUMERS POSTED MORE THAN A BILLION OPINIONS ABOUT PRODUCTS AND

SERVICES ONLINE - FORRESTER RESEARCH

Social Media & Juice Plus+

Privacy Issues

Some of us are scared to participate

You have to look at yourself and what you’re doing.

Social Media is about being congruent with who you want to be, and who you actually are.

What stops people from Participating?

No ones says you have to put things online that are not attractive to you.

These are your choices.

Social media is great for introverts, because they have the time to craft their message – which helps them communicate better.

Time Issues

Facebook vs.Twitter

Facebook is a network of ‘friends’ you know in person Also has great fan pages, and groups of like-minded

people 500 characters or less

Twitter is a network of like-minded people Not necessarily friends Mini-blog 140 characters or less

Updates - Variety & Balance & Etiquette

Pictures & Stories of your own experiencesArticles/Links that give people value

Useful articles, Websites that you love, etc. Recipes, Fun Healthy Food Ideas Easier from computer/laptop

Inspirational QuotesStories about your friends

Content Gold Mine

Facebook fan pages are gold mines of good information.

Find products, brands, organizations that you love Use the content they share to educate yourself and

share with others. In alignment with my image/my brand?

Do you need your own Facebook fan page? Only if you have a product or brand or website Juice Plus Fan Page – http://www.facebook.com/juiceplus

Engagement & Curiosity

Post Juice Plus content to create interest Don’t Push them, Pull them Not everyday – use instinct

Likes & Comments Like – Support people being healthy, inspirational,

motivated, etc. Comment – When something draws you, want to shout

out!

Engagement is a meter of how well your doing

Twitter

Another great content gold mine.

Follow the brands & people you love

Interact with like-minded people.

Engagement on Twitter

Tweet Variety and Balance of Updates

Retweets vs. @replys Retweet means someone like your stuff enough to

share with their followers @replys means they are showing you something or

giving you a shout out

Hootsuite makes it easy

Social media management tool to post to Facebook and Twitter from one location

Schedule all your updates once a day/every other day

Consistency Matters, so use Hootsuite to stay consistent during a busy week or on vacation.

Free!

Communication Etiquette

Be Careful! Find out how customers want to interact.

Best used as one-on-one communication

Good for existing customer follow-ups, not for introductions

Spam filters exist for a reason – don’t spam people and always offer unsubscribe

The Best Marketing Strategy Ever: CARE – Gary Vaynerchuk