Social Media PlanFor: The Center for Nonprofit Communication, Drury University, Springfield, MO

Our Mission Our Mission: The mission of the CNC is to enhance the quality of life in Southwest

Missouri by partnering with nonprofit organizations to help maximize their impact.

Drury University’s Center for Nonprofit Communication provides public relations and integrated communications services to support area nonprofit organizations in fulfilling their missions and achieving their goals. The center serves 501(c)(3) charitable organizations.

The key component of our mission is to partner with nonprofits to help maximize their impact; in doing so, we increase the training and service-learning opportunities for Drury students and expand the university’s commitment of service to the community and the world.

Nonprofit organizations work directly with undeserved and impoverished communities supporting a range of fields including education, the environment, public health, the arts, and other critical areas. One of their greatest challenges is communication; telling their story to stakeholders from the general public to lawmakers. These organizations often lack resources in management, development, and personnel.

The Drury University Center for Nonprofit Communication will assist these organizations by providing both resources and training.

http://www.npcomm.org/about-cnc/

CNC’s 2012 Nonprofit Communication Conference

CNC’s 2013 Nonprofit Sustainability Conference

Existing Social Media Platforms

Wordpress based website

Facebook

Twitter

Strengths of the Center’s Communication Platforms

Large database of nonprofit organizations and individuals interested in developing the nonprofit sector in the community

Connection with nonprofit leaders in the community

Name Recognition

Enthusiastic partners, board members, contacts and employees

Weaknesses

Website: Not dynamic enough: not blogging with frequency, not enough followers

Twitter: Too infrequent, not enough followers, not promoting the CNC in the most optimal manner, lack of nonprofit community interaction

Facebook: Not enough likes, interactivity level at a low, not enough traffic to the page

Proposed Plan of Action Use the resources currently available

optimize each site before…

Establishing other platforms such as

1) Pinterest2) YouTube channel3) Facebook Page

Website Focus on optimizing blogs more effectively 1) technology2) events3) news for nonprofit organizations

Update the news section once a week1) Integrate nonprofit community event calendar

Download a plug in, add badges and widgets to make the site mobile friendly

Add video1) CNC TV (bi-monthly interviews with local NP organizations: air on

DUTV and post on CNC site)2) Post sections of seminars from recent CNC workshops and

conferences

Facebook Connect with like-minded organizations

Promote Facebook on website, twitter and at events

Engage the audience on a more interactive level (questions, etc…)

Add Facebook link to emails

Post more photos/video of conferences and other events

Twitter

Update daily with news, supported blogs, cause awareness

Use hashtags during conferences and trainings to connect members and share ideas

Follow other nonprofits, actively pursue followers

Ask more questions and allow audience to respond to encourage interaction