Social Media Phenomenon 03 26 2009
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What is ROI?
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Wrapping your head around the…
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What is ROI?SOCIAL MEDIA PHENOMENON
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What is ROI?
RESOURCES:www.bossdev.com/blog/social-media-
resources
TWITTER:#BDsocial@BOSSdev
@AshleyLomas
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What is ROI?
PRESENTERS:
Korye Logan, Digital Marketing Strategist@koryelogan
Cosmin Ghiurau, Social Media Solutions Architect@cosguru
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What is ROI?Interactive & Social Media Company
200 Employees Worldwide
Strategy, Creative, Technology & Analytics
Web Sites, Flash Games, Virtual Worlds, Social Widgets, Mobile Apps, Software &
More
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What is ROI?
Portfolio of Recent Work:
Casual Gaming: www.nesquik.com
Virtual World: www.toppstown.com
Video Web: www.cleanandclear.com/countdown/
Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php
Software Development: www.spinscape.com
BOSS|talk Blog: www.bossdev.com/blog/
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What is ROI?WHY?
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What is ROI?SOCIAL MATTERS TO YOUR BUSINESS
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What is ROI?INNOVATION
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Social is NOT THE Solution
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Social is PART of THE Solution
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What is ROI?EVOLUTION
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What is ROI?
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What is ROI?EXPANSION
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?DEMISE
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?MATURING
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What is ROI?
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What is ROI?
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What is ROI?INVENTION
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What is ROI?
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What is ROI?
SECTION RESOURCES:
Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB
Pew Internet & American Life: www.pewinternet.orgeMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb
Generations Online in 2009 http://budurl.com/PewInternet
Nielsen Online: www.nielsen-online.comSocial Networking’s New Global Footprint http://budurl.com/qs3p
Report: Global Faces & Networked Places: http://budurl.com/Nielsen Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth
Forrester: www.forrester.com“Despite Recession, 50% Increase Social” http://budurl.com/4nhk
comScore: www.comscore.com
Your Peers on LinkedIn, Facebook & Twitter
SOCIAL MATTERS TO YOUR BUSINESS
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What is ROI?SOCIAL MEDIALANDSCAPE
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What is ROI?COMMUNICATION
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What is ROI?Blogs, Micro-blogs& Social Networks
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What is ROI?
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What is ROI?
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What is ROI?COLLABORATION
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What is ROI?Social Bookmarking& Opinion Sites
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What is ROI?MULTIMEDIA
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What is ROI?Photo / Video Sharing& Livecasting
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What is ROI?ENTERTAINMENT
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What is ROI?Virtual Worlds &Online Gaming
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What is ROI?
SECTION RESOURCES:
CIO: Twitter: How to Get Started Guide for Business People http://budurl.com/CIOTwitter
Twitter Application Directoryhttp://twtbase.com
Elements of Web 2.0 Communication Guidelineshttp://budurl.com/web2guidelines
Web Analytics Research Tools:www.compete.com
www.alexa.xomwww.quantcast.com
SOCIAL MEDIA LANDSCAPE
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What is ROI?SOCIALACTIVITIES
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How can business participate in the social space?
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IDENTIFY
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Key Influencers
Protect Your Company from“Brandjacking”
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LISTEN
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Alerts: Google, RSS, Twilerts, Search
Email Analytics
Social Buzz
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INTERACT
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Comment on Blogs & Articles
Groups on Facebook, Yahoo, etc.
Offer Specials, Promos & Insightson Twitter & Facebook
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EMPOWER
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Social Media Requires Constant
NEWNESS &RELEVANCE
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What is ROI?
SECTION RESOURCES:
SOCIAL ACTIVITIES
http://budurl.com/qtqq http://wiki.beingpeterkim.com
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What is ROI?#BDsocial
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What is ROI?SOCIAL FORBUSINESS
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What is ROI?FOCUS
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Business Objectives
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POST Methodology
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Overcome CorporateBarriers to Success
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Steps to Success
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Calculating ROI
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?
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What is ROI?QUESTIONS& ANSWERS
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The Next BOSSdev Webinar:
Wrapping Your Head Around the Social Media Phenomenon
Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT
https://www2.gotomeeting.com/register/201797513
Follow us at www.twitter.com/bossdev
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THANK YOUKorye Logan + [email protected] + www.Twitter.com/koryelogan
Cosmin Ghiurau + [email protected] + www.Twitter.com/cosguru Ashley Lomas + [email protected] + www.Twitter.com/ashleylomas
Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual CommunitiesRich Media | Application Dev. | Website Dev. | Mobile Apps.
T 866 267 7282 | W bossdev.com