Social Media Overview

SOCIAL MEDIA: KEY PLAYERS AND TRENDS

Jeff DeChambeau November 30, 2010

Prepared and presented for nGenera Insight:

TRENDS & TECHNOLOGIES

TRENDS & TECHNOLOGIES

DEFINITION & DESCRIIPTION

NEW MODELS

DISRUPTIVE CONSEQUENCES

EMPLOYEE IMPLICATIONS

2 | jeffdechambeau.com | Novemeber 2010

vs.

Wordpress.com November 2010, daily reach of 4.5%

Blogspot.com November 2010, daily reach of 12.1%

CNN.com November 2010, daily reach of 1.7%

THE RISE OF BLOGS AND FORUMS


Facebook is a social network; Twitter is a media/marketing vehicle disguised as a social network.

-The Sports Guy


FACEBOOK AS THE THIRD LARGEST COUNTRY

“More than 500 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook”

Users ‘like’ 4.5 billion times each month

About 80,000 person-years a month spent on facebook


THE RISE OF SOCIAL GAMING


MOBILE SOCIAL MEDIA

More than 150 million users access Facebook through mobile devices Mobile users are twice as active as non-mobile users


IMPLICIT SOCIAL NETWORKS


DEFINITION & DESCRIPTION

TRENDS & TECHNOLGOIES


NEW MODELS




Expression of relationships Platform for conversations

Broadcasting channel Method of production

Gaming platform Source of data

Channel for customer support Exchange of virtual goods Great place to waste time

A PLATFORM FOR CONTENT CREATION, CONSUMPTION, AND CONNECTION


NEW MODELS



NEW MODELS




THE INCREDIBLY SHRINKING MARCOM EXPENSE LINE


Cost of sending a tweet: $0

Cost of creating a Facebook event: $0

Cost of putting a video on YouTube: $0

Ability to reach customers for free: Priceless

SocialMedia

Source: Denis B. Hancock, see http://goo.gl/NtPXZ

GROUPON: SOCIAL COUPONING

Founded November 2008 Came out of nowhere and innovated on the couponing model 2010 revenue of $350M Valued at $1B


QUIRKY: SOCIAL PRODUCTION


CUSTOMERS GENERATE DATA


Who they are (Identifiers)

What they do (Behaviors)

Who they know (Relationships)

What they think / feel (Emotions)

THE NEW WHO & THE RICH DIGITAL SELF


PATIENTS LIKE ME


A NEW KIND OF MARKET RESEARCH

Source: Naumi Haque 18 | jeffdechambeau.com | Novemeber 2010

SUPPORT CHANNEL

40,000 customer communities are powered by Get Satisfaction including P&G, Mint.com, Nike,

Foursquare, Visa, American Heart Association, and Microsoft.

“Customer service is the new marketing.” -Lane Becker, President and co-founder of Get Satisfaction





NEW MODELS




THE DECLINE OF THE PUBLISHING INDUSTRY


TRAVEL & FOOD


WHAT ABOUT FINANCIAL SERVICES?


WHAT IF FACEBOOK BECOMES A BANK?





NEW MODELS




DOES SOCIAL MEDIA GET BETWEEN EMPLOYEES AND WORK?


EMPLOYEE SOCIAL MEDIA USAGE

‘s


INFORMAL ENTERPRISE NETWORKS


WHAT’S NEXT?


More unstructured data Voice, video, text and

content analysis

Enhanced social graphs More connections between

people and data

Rich digital self Augmented individuals and

mass personalization

Mobility Data everywhere and

context-aware services


THE SOCIAL LAYER IN THE ENTERPRISE

JEFF DECHAMBEAU [email protected]

Social Media Overview

Technology

Transcript of Social Media Overview