Social Media & Online Marketing
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Transcript of Social Media & Online Marketing
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Mostafa Hussien
All Copy Rights Saved to the 7th Students’ Conference on Communication and Information Based in the Faculty of Computers and Information Cairo University – Egypt 2011/2012 www.scci-cu.com
Topic Code: MRV-01-2012
Instructed on: 17- Feb -2012 | Session: #05
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1.6 million people pass
through Times Square each
day.
with 276,000 of them
actually working there.
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Social Media is about the people! Not about
your business. Provide for the people and the people will provide for you.
Matt Goulart, webstarcontent.com
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In October 2011, Social Networking reached
1.2 billion users. 82.4% of the world’s online population.
The Power of Social Media
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Is the number of users on Facebook
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If Facebook Were A Country, It
Would Be The 3rd Most Populated
after China and India.
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Social Media in Egypt
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Category 1 Category 2 Category 3 Category 4
Series 1
Series 2
Series 3
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Currently, there are 9,544,400 Facebook users in Egypt, grew by more than 991,140 in the last 6 months which makes it #20 in
the ranking of all Facebook statistics by country.
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The most popular online activities among Egyptian Internet users are:
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0%
10%
20%
30%
40%
50%
60%
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TOP 5 brands in Egypt
0 400,000 800,000 1,200,000
Etisalat Misr (community)
Nokia Egypt
Pepsi Masr
Coca-Cola Egypt
Vodafone Egypt
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Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing resources.
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Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing resources.
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Define your Audience
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Define your Audience
• Who are they ?
• How they want to be spoken to ?
• What is the message they want
to receive ?
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Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing resources.
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Marketing Goals
• Building your brand awareness.
• Driving your sales.
• Forming a community of people who
share your values. (video)
• Listening to feedback about your brand.
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Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing resources.
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To utilize Social Media tools effectively and properly,
you must absolutely generate spontaneous communications in direct response to what others are
saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged. Aliza Sherman, Co-Founder of Conversify
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Developing Facebook
Marketing Plan
• Targeting your Audience.
• Identifying your marketing Goals.
• Crafting your message.
• Applying some Facebook marketing tactics.
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Applying some Facebook marketing
tactics
• Presence.
• Advertising.
• Applications.
• Contests.
• Events.
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Seven Reasons Why Your Business
Needs a Facebook Page
• Get More Attention from Search Engines.
• Enter the Social Network Community.
• Target a Global Digital Audience.
• Attract Unlimited New Clients.
• Run a Promotion Just for Your Fans.
• Host a Fabulous Event.
• Promote a Worthy Cause.
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Seven Business Etiquette Tips for Facebook
• Don’t Forget Birthday Greetings.
• Keep It Clean.
• Dress Your Page Up with Applications.
• Respect the Wall.
• Be Careful When Talking to Strangers.
• Don’t Be Afraid to Ignore a Fan.
• Maintain Your Privacy.
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You can’t buy attention anymore. Having a huge
budget doesn’t mean anything in Social Media…The old paradigm was pay to play. Now you get back what
you authentically put in. You’ve got to be willing to play to play.
Alex Bogusky, Co-Chairman of CP&B
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