Graph Business Template

SEO Tips to obtain top rankings

ISHANwww.ishantech.org

1

Google Algorithm

2

Google Algorithm Things Which Counts

Example for SEO

KeywordPaid LinkOptimizedWWebsite

4

SEO Process

5

Site AnalysisOn page:

tagPage RankWebsite AgeCoding Structure (JAVA /HTML)Meta name descriptionMeta name keywordsKeyword frequency and densityKeyword in headings Keyword in document nameStatic/dynamic website No. of pages

Off-page

Page listed in search enginesNo. of backlinksQuality of the back linksPage assessed as a hubPage assessed as an authorityLink anchor text contains keywordLink velocity (rate at which changes)

6

Complete Site Analysis - http://www.siteyogi.com/ , www.digitapoint.com, (Discussed at the end)

External Linking

websiteWebsite linking towards CMO Axis

9

6 approaches for link building1. Natural link-building through quality content Create must-have resources , guides, blog, articles, news etc which can be authorized2. Requesting inbound-only linksRun a link-building campaign3. Reciprocal linkingCheck partner links, Develop existing through Affiliated marketing 4. Buying linksDirectories and link purchase exchanges 5. Creating your own external linksOn blogs, article reproduction, digging, authorizing on communities, industry forums, social networking sites, blog submission sites, discussions etc. 6. Generating buzz through PROptimise and distribute your press releases

Link Baiting the best way

Section for Blog, News, Press Releases, Discussion Forums, Interesting Facts

Topics which gains popularity

101 list for ______ gets most authorizedBest tips to _____________ _______ Tips (ex: SEO tips ,marketing tips)10 easy ways to help ___________ (ex: promoting your business)_______Myths (ex: Marketing Myths)Extensive resource list for specific topic List of gurus Discussion on gurus and experts (flatters experts on later point of time and generates thought leadership) Digging the above articles on various communities, forums built on social networking sites such as facebook, linkedin, Digg.com, del.ic.ious.com etc. Interesting survey reports which can drive enormous feedback. Any innovative concept that can drive people to authorize the website or consider it as Hub.

Features of a Quality Link

Required feature of quality link1.Anchor text. Text links preferably contains relevant anchor keyphrase in text. 2.Adjacent text. Plain text next to a link is valuable if relevant. 3.Domain or link popularity aka PageRank of site.The site overall should have a large number of external or backlinks4.Link popularity or PageRank of pageIf you can obtain a link that is run-of-site across all pages this is most valuable.5.Context of page.Links are more relevant if related links on a topic promoted on.6. Run-of-site/run-of-section linkNumber of pages containing link.If you can obtain a link that is run-of-site across all pages this is most valuable since it provides many links.7. Location of domain.UK sites (co.uk) are generally most valuable since will help boost position for UK local searches similarly for .in it boost position for India8. Destination of backlink (Deeplinks)Links that link directly to a category or product page are most valuable since these have context.9. Site authorityMany SEO commentators believe PageRank is unimportant compared to the authority of site.Authority is partially indicated by number of links to domain and links out hub site.

Undesirable feature of link1.Redirected links.These links use a redirection script possibly to an ad server.If there is a query string (?) or a script such as .pl, .php in the linking URL, then this is a sign of a redirect.2. NoFollow. Links containing nofollow tags have no valueView Source or use SearchStatus see below to identify sites which use nofollow2.Link exchange network. Filters applied if identified.4.Image links.Text links are most effective. So if link requires a banner or button, a text link in keeping with guidelines above could be obtained. Alternatively use Alt text to describe site.5.Directory links on pages with many sites listed.Most directories are simply created to make money through Google AdSense (Made for Adsense or MFA sites) or affiliates. Bad neighbourhoods.6.Reciprocal linksMany directories operate through offering reciprocal links. This will not be possible for the main Euroffice site, although it may be possible in future as part of a separate blog site.Such sites will have to be rejected.7. Temporary linksLink needs to be present for at least one year.

Content Feeds another external-internal linking approach

http://www.searchenginegenie.com/link-building.htm

http://www.raahi.com/hotel-reviews/hotels-in-port-blair/hotel-shompen.html Adding Informational links connecting other pages of the same website. Maintaining Interacting, Interesting Navigation

Getting Tagged?

www.delicious.com www.slashdot.org www.Digg.com www.reddit.com www.mixx.com www.2collab.com www.mister-wong.es www.mister-wong.de www.digg.com www.blinklist.com www.propeller.com www.furl.net www.mister-wong.cn mister-wong.com mister-wong.ru www.mister-wong.fr www.connotea.org www.folkd.com www.multiply.com www.tumblr.com www.diigo.com Examples

Internal Linking

Internal Linking = Information Linking Architecture

http://www.yatra.com/holidays.htmlInternal Links

Other ways of Interlinking Showcasing links to other pages using Right and bottom Navigation. (ex: Searchenginegenie.com) Using word as link (Usually done for glossary) Highlighting few lines and guiding them out to Read more section Writing interesting facts about Article section / blog/ News directing the readers towards it.Showcasing the best deals of the products on the right navigation. Calling the visitor for an action by raising a question and guiding them out to the blog section thus initiating discussion. Facebook makes use of advertisement boards, usual updates as FEEDS at the right corner which drives visitors towards applications. Games or other interacting things.

Example-1

Breadcrumbs Contextual cross linkingHorizontal cross linking Related linksYou might also be interested in

Tip: Links from a subdomain can be more valuable, although lower domain popularity

18

Example-2

Tip: Ensure primary and secondary Navigation labels include keyphrases within anchor text

BARCLAYSwww.searchenginegenie.com

Links at the footnote

Example-3

Local navigation : filling left and right pods with keyphrase rich hyperlinks

Social Media Effects Give Positive Reviews ForFresh contentKeyphrase densityLong tailBacklinks (if separate pages)Branding

On Page Optimization

Approach

23

On page ChecklistStep 1. Aims for pageMain visitor type (s)Page goalsStep 2. Which phrases?Use Google Keyword Tool Primary, secondary, tertiary

Step 3. Name documentKeyphrase1-Keyphrase2.html

Step 4. Title tagKeyphrase dense :15-25 chars

Step 5. Meta tagsDescription < 300 charactersKeywords (Dont stuff)

Step 6. Body copyKeyphrase densityUse synonyms, dont SPAMStep 7. Heading stylesH1 same or distinct from titleH2,H3 use secondary and tertiary phrases for long tailStep 8. HyperlinksInclude keyphrase in anchor text. Action verbs separate?Consider external links Step 9. ImagesInclude alt and title textProvide caption

Step 10. OptimizeTrack & Modify

Document Meta Data

VERY IMPORTANT = Unique = Call-to-action2-3 keyphrases on left, - brand on rightGoogle has around 60 characters= Maximum 8 words