SOCIAL MEDIA NINJA WRAP UP

Puttin’ on the hurt for good!

Thank YOU Ninjas!

Our Secret Mission

Crowd sourced our ideas for a project to push in 24-hours

Selected 3 to choose from Picked the one that had the most legs

“Parents to who are resistant to vaccines – my kid is fine because other kids are vaccinated”

Pulled the idea out to a more general “herd immunity” to encompass more opportunities

Final Project

Targeted to men to help build herd immunity

Just in time for Father’s Day and the World Cup

For all real men – dads, uncles, friends and neighbors

Method to the Madness

Pre-Conference – Primed the Pump 8:30 – 9:30 – Brainstorming 9:30 – 10:30 – Project honing 10:30 – 11:30

Content Creation for Website Developing Press Release Social Media Platform Building

Noon – Conference call with CA to launch web and graphic design

11:30 – 1:30 – Lunch 1:30 – 3:30

Content Creation Social Media Platform Building

Method to the Madness 2

3:30 – 4:30 – Site LIVE Pushing to Contacts Video Creation

4:30 p.m. – Midnight Ninja “stewing”

Midnight – 2 a.m. Video development 1-pager Final Report

2 – 8:30 a.m. Ninja sleeping & breakfast

8:30 a.m. Final Report

Output

Website – “Campaign home base” Media and blogger relations Facebook Twitter E-card Video YouTube channel 1-pager Final Report

Specific Tasks

Amanda Media Relations Twitter

Dawn Organizer/Facilitator YouTube Facebook Video copywriting

Edgar Website Graphic Design Liaison Video Development Guy Expert

Specific Tasks

Heidi Content Creation E-Card 1-Pager Research

Meredith Content Creation Video Development Niche junk

Website

“Home base” for the campaign http://www.vaccinatenow.org/realguysimmunize

Site went live 4 p.m. EST Rotating photos 4 Tabs

iHerd = FAQs and information Captain’s Corner = Share YOUR stories Resources = links and factoids about herd immunity About Us

Sharability Facebook, Twitter and YouTube

Media Release & Outreach

Posted media release on Pitch Engine http://www.pitchengine.com/realguysimmunize/real-guys-im

munize/70471/

Wrote a guest blog post Sent to team contacts and to Twitter contacts

Primed the pump before the event Results – 438 views

Left Brain/Right Brain & Wellsphere - http://www.wellsphere.com/autism-autism-spectrum-article/real-guys-immunize/1140519

Posted to MomsLikeMe and other niche social networks Constant Contact

Northern Nevada Immunization Coalition - 690 emails – 100 opens – 16% open rate at 12:48 a.m. EST

Facebook

Page http://www.facebook.com/guysimmunize 116 Fans

Asked people to share your photos of Real Guys who Immunize! Post a photo of a yourself or a guy in your life that is doing what it takes to stop disease

Ad http://www.facebook.com/ads/manage/adgroups.php?campaign_id=

6002533641571&act=39191943

Impressions: 92,946 Cost: $16.66

Insights http://www.facebook.com/dawn.a.crawford#!/business/insights/?

pages&i=135367683145447 Too early!

Twitter

Account http://twitter.com/guysimmunize Followers: 34

Hashtag tracking Who is tweeting How many tweets What days http://wthashtag.com/Realguysimmunize

63 tweets, 37 contributors http://wthashtag.com/Guysimmunize

36 tweets, 16 contributors

Twitter 2

Twitter Analytics Total tweets RT depth Users and visibility Tweet locations Most influential tweeters http://my.tweetmeme.com/analytics/6216

Visibility 23,313 Locations: Philadelphia, Washington, San

Mateo, Denver

YouTube

Set up a channel on YouTube http://

www.youtube.com/user/RealGuysImmunize Added favorite videos from partners Insights

http://www.youtube.com/my_videos_insight Too soon!

E-Card

Cost $2.99 http://

secure.smilebox.com/ecom/openTheBox?sendevent=4d54637a4d7a63354e44493d0d0a&blogview=true&campaign=blog_instructions_directurl_makeyourown

No personalization, but really cute

1-Pager

Decided not to implement Felt it was redundant to the website Good lesson – don’t overdo

Video

Concept video Ran out of time to produce a video Lesson: This was the icing on the cake,

we kept loosing track of getting it done and pushing it down the “to do” list.

Handy Tips

Create a central Gmail account so everyone can share files easily

Use one name and password on all the sites

Post what you have, when you have it Listen Ask for help Take time for brakes Have fun!

Lessons Learned

Really doable! Just be willing to take the risk Let people do their jobs Collaboration is a benefit We couldn’t have done it by ourselves Smaller, focused teams can be more Specific responsibilities make things happen Don’t have to reinvent the wheel Have to have a understanding of what is out there Facilitate brainstorm sessions is a must If it’s not fun – you won’t work hard on it

More Lessons Learned

Force breaks Experiment with and expanding and contracting team Technology can be LAME!!!! All perspectives is valuable Accept the perimeters of the project and focus on what you

can impact Tag line is important – fun and catchy With a tight time frame focus on achievable goals Virtual teams work – good ideas and good work is

boundless 6 perfect strangers can make anything happen Celebrate every great achievement with a Philly Cheese

Steak

Press Kit

Pitch this resource to your local media outlets, bloggers and organization contacts as a great Father’s Day story Send the Pitch Engine press release

http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/

Use the guest post on your blog http://www.facebook.com/note.php?created&&s

uggest&note_id=128212430543791&id=135367683145447

Share of Facebook, Twitter and YouTube Send a e-card to the men in your life

Make It Live On

YOU can be part of this campaign Send to your friends, family and

colleagues Share a story in the “Captain’s Corner” If you want to upload items to the sites –

just let Dawn know – dawnacrawford@yahoo.com