Social Media Marketing World 2016 wrap up
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Social Media Marketing World 2016 Mel Kettle Social media strategist
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Transcript of Social Media Marketing World 2016 wrap up
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Social MediaMarketing World 2016
Mel KettleSocial media strategist
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Current trends
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Mike Stelzner
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Mike Stelzner
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Successful video
• Unique access
• Conversations• Observations
• Insights• Recaps
• Don’t just stream events - boring
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Mike Stelzner
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Mark Schaefer
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Who can overtake Facebook?
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Average person looks at their phone 1,500 x a week
= 177 minutes PER DAY
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Our attention span is shorter than that of a
goldfish
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Are you making TACO content?
Mark Schaefer
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Create contagious content
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Brian Solis
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• Cr
Engagement
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Business is no longer B2B. It’s no longer B2C.
It’s now P2P. Person 2 Person.
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Storytelling
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Share experiences
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Authenticity
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Zach King
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Brian Solis
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@melkettle
www.melkettle.com