Social Media Marketing For Career Tech
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Transcript of Social Media Marketing For Career Tech
Social Media Marketing for Career-Tech
Ohio ACTE Conference
Presented byShane Haggerty, Ohio Hi-Point Career Center
Kelly Herzog, Miami Valley Career Technology Center
What is Social Media?
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Social Media is:1. A two-way conversation
2. An opportunity to share and collaborate
3. An opportunity to self-publish4. The new media—leveling the playing
field5. Word-of-mouth/Viral
6. It’s all about connecting and community
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Why embrace Social Media?
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*The conversation happens online
*Our target audiences are online
*The tools present opportunities for sharing and collaboration
*Cost-effective marketing and communications
*Build reputation and engage in direct sales
*Reach the masses or your targets
*Easily measure success of campaigns
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An Overview of the Tools
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*Blogs/Microblogs
*RSS Feeds
*Subscriptions
*Social Networks
*Wikis
*Video/Photo Sharing
*Google/Yahoo Groups/Docs
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Example #1-Miami Valley Career
Technology Center
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Web-site
• Revamped our website –www.mvctc.com
• Create individual CT websites• CT websites
What is Blackboard?
• Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching.
• http://my.mvctc.com/
Using Blackboard Technology
• Personalized postcard with individual web-site links
• Target Freshman based on 8th grade career assessment
What is Second Life?
• Second Life is a virtual environment on the internet.
Marketing with Second Life
• Virtual tours• Preview lab environments• Schedule speakers and events
Example #2-Ohio Hi-Point Career Center
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*Recruitment
*Customer Service
*Internal & External Communications
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The Problems with Social Media
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*Geographics/Demographics
*It’s a commitment
*Lack of control(Not organized, not controlled, not
on message)
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How to know if you should utilize Social Media
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*Do you have something to say?
*Do you have customers to engage and listen to that are online?
*What can you share with the community and what can the community share with
you?
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The Get Social Project:
The List of 15
Find it on the Ohio ACTE PR Academy Bloghttp://ohioactepr.blogspot.com
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Questions?Thank You!
Visit us online:www.ohiohipoint.com
www.mvctc.com