Social media marketing and strategy in English # ... · FACEBOOK: the largest social media network,...
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Social Media Delivered Copyright © 2012 - All Rights Reserved Presented by Mary B. Adams VP of International Business Development, Consultant, Trainer, Speaker, Social Media Delivered 25 November 2013 Social media marketing and strategy in English #ICCMEnglish
Transcript of Social media marketing and strategy in English # ... · FACEBOOK: the largest social media network,...
Social Media Delivered Copyright © 2012 - All Rights Reserved
Presented by Mary B. AdamsVP of International Business Development, Consultant,
Trainer, Speaker, Social Media Delivered
25 November 2013
Social media marketing and strategy in English
#ICCMEnglish
Why are we here tonight?
Today’s Agenda Introductions
What is social media? Why does it matter?
Key platforms and benefits
Your professional experience with social media
Schedule, Themes, Expectations for this class
What is social media?
ONLINE COMMUNITIES shared with people who like and do similar things that you like and do
Places to have CONVERSATIONS with colleagues, friends, fellow consumers, and customers
A place where people GIVE and GET information about things that interest them
Simply, people COMMUNICATING through new technologies
What is social media?
What does social media include?
FACEBOOK: the largest social media network, +1 billion users, average user age is 40.5 (trending upward), avg time spent per person per month = 07 hours, 46 minutes
TWITTER: micro-blogging network +500 Million users worldwide, 230 milion daily tweets, avg age of user 37.5.
LINKEDIN: largest professional network in the world, 150+ million professionals worldwide, 34+ million users in Europe, average user age is 44.2 (trending downward), avg household income $110,000
YOUTUBE: Largest video platform in the world, 4 billion views per day, avg time spent per person per month = 1 hour, 47 mins
AND MORE: Pinterest, Google+, Flickr, Yelp, Foursquare, Yelp, MeetUp, Vimeo, Reddit, and StumbleUpon, blogs?
What does it include?
Facebook●Currently more than 1 billion members around the world●137.6 million unique visitors per month In the USA alone● 7 hrs 45 mns 49 seconds = avg spend per person monthly●54% of monthly users access it via a mobile device●The average age of user is 40.5 and rising●On average, 250 million photos are uploaded every day●7+ million apps and websites are integrated into Facebook
Useful B2B and B2C marketing tool. Recommended frequency of updates: 1-2 updates per day
Shut up and listen!
●Positioning: create a new relationship with stakeholders, particularly customers, based on values such as “pleasure, a positive outlook, insistence on the value of humans, sharing and transparency”●Participatory marketing: Consumers are involved in decisions, new product development options●Heavy users of social media sites like FB, YouTube, Twitter
Michel et Augustin
●Comments left uncensored -- promotes open dialogue
Twitter●Over 500 million users worldwide●230+ million daily tweets●37.5 average age of Twitter user●Approximately 55 million users logon via their tablets or mobile phones every month●53% of Twitter users tweet recommendations for products and services - of those, 48% actually buy●The average Twitter user has 126 followers●Over 40% of Twitter users do not tweet anything●40% of Twitter users regularly search for products via Twitter and 12% of consumers have purchased a product online because of info they found on Twitter.
Useful for B2B and B2C. Recommended frequency: 6-10 updates per day
●Network of millions professionals from around the world●2 new members join approximately every second ●Execs from all Fortune 500 companies are LinkedIn users●Average user aged 44, HH income $110,000●87% of US companies plan to recruit with LinkedIn this year
OPTIMIZE YOUR PERSONAL PROFILE: ●Complete your profile 100% with photo, summary, job history●Join 50 Groups●Give recommendations to get recommendations●Sample company pages●Update your personal & company pages DAILY
Updated September 2012
What are the risks of being on social media?
● Increase brand awareness, notoriety ● Build trust, confidence and credibility*47% of customers are somewhat
likely to purchase from a brand that they follow or like ● Facilitate communication and interaction● Conduct market research, polls, product improvement,
new provide development● Provide customer service● Promote products, services, events● Recruit● Find new prospects, customers● Increase loyalty among current customers● Find potential partners● Find / cultivate "brand ambassadors" (Dell)● Stay abreast of competitive moves
Benefits of social media
What are the risks of being on social media?
○ Negative comments, criticisms, rumors, accusations, or erroneous information being spread
○ Compromising photos being used without your permission
○ Confidential company information or intellectual property getting leaked prematurely
More than half of consumer contacts on social media are positive. Only 10% are negative according to a study this year by InSites Consulting
The risks
What do you want to acheive?
“Start with the end in mind.” - Stephen R. Covey (The 7 Habits of Highly Effective People)
Establish your goals
What do you want to acheive?Choose your platform(s)
FACEBOOK: the largest social media network, +1 billion users, average user age is 40.5 (trending upward), avg time spent per person per month = 07 hours, 46 minutes. B2C, B2B
TWITTER: micro-blogging network +500 Million users worldwide, 230 milion daily tweets, avg age of user 37.5. B2C, B2B
LINKEDIN: largest professional network in the world, 200+ million professionals worldwide avg household income $110,000. B2B
YOUTUBE: Largest video platform in the world, billions of views per day, avg time spent per person per month = 1 hour, 47 mins. B2C, B2B
What do you want to acheive?What about you?
Favorite / least favorite social media platform and why
Project you are most proud of to date that you have worked in involving social media?
What social media platform you would like to learn about?
What do you want to acheive?Expectations
ExpectationsEnglish onlyTell me in advance if you will be late or miss classWhen others are speaking or reading, please listen and be respectfulIndividual projects including CV, LinkedIn profile optimizationOral practiceHomework
Assessment:Group projectsDevelop a social media strategy for a company or brand Oral ExamWritten Exam
What do you want to acheive?Course, Themes
NEXT CLASS:
Saturday 30/11, 10h30-12h30 (2h) The Social Media Business Equation, LinkedIn Personal profile optimization
Let's connect!
Email: [email protected]
Tel: +33 6 24 58 50 13
Twitter.com/LadyMissMBALinkedIn.com/in/MaryBAdams
Let’s Connect
