Social Media Strategy

Objective :- Brand awareness, Website click and Conversion

Promote

Post strategy

1.Coursoal Ads2. Videos3. Photos

Identifying Audience

1. Pages they like2. Interest categories3. Website Custom4. Look a like 5. Email database6. Demographics

Campaign Strategy

1. Conversion 2. campaign3. Increase fan base4. Website visit5. Remarketing

Analytics

Analyse types of post perform the best1. (Paid v/s Paid) .2. (organic v/s Organic) 3. (targeting v/s targeting) 4. (Analyse cost per engagement, cost per view, cost per click, cost per like)

Index of Presentation

Targeting Audience

Targeting Audience

Targeting Audience is similar to liked grouping of your customers which is

1. Pages they like2. Interest categories3. Website Custom4. Look a like 5. Email database6. Demographics

Campaign Strategy

Post & Messaging Strategt

Analytics

Post Strategy

Post strategy will revolves around what type of ads will show to user at each of his journey cycle

1.Coursoal Ads2. Videos3. Photos

Campaign Strategy

1. Conversion 2. campaign3. Increase fan base4. Website visit5. Remarketing

Analytics

Analyse types of post perform the best1. (Paid v/s Paid) .2. (organic v/s Organic) 3. (targeting v/s targeting) 4. (Analyse cost per engagement, cost per view, cost per click, cost per like)

Competitors pages they like

1. Big Basket-117,952

2. Amazon India-5,514,964

3. Zopnow-28,627

4. Nature’s Basket-185,754

5. Aaramshop-49,119

6. Grofers-77,501

E-Commerce pages they like

1. Happily Unmarried -15,514,964

2. Chuumbak-128,627

3. Shor Sharaba-185,754

4. Ustraa-49,119

5. Scoopwhoop-113,501

Other Ad groups in Pages they Like

Entertainment

Food

Music

Movies

Live Event

Politics

Technology

E-Commerce

Life Stories

Beauty

Brands

Shopping

Social Media

Hollywood

Art

Fashion

Healthcare

Natures

Interest Categories :- Pages they like

Step 1:

Figure out what Facebook pages your users like

Step 2: Add in the “Global Likes” of those Facebook Pages

Identifying the Audiences

Step 3:

Create a ratio of [Count(users)]/[Global Likes]

Step 4: Group your high affinity pages

1. Online Grocer-2,459,0802. Organic Food-1,77,341,1823. Gourmet Grocery Online-6,4004. Groceries-3,7135. Cooking-610,587,1806. Cooking Art-4,848,9607. Outdoor Cooking-9,33,9408. Eating Healthy-91,1209. Home Made Food-84,99010. Home Cooked Food-5,05011. Online Shopping-1,569,315,20012. E-commerce-98,479,550

1. Online Grocer-150-4002. Organic Food-7,700-20,0003. Gourmet Grocery Online-29-774. Groceries-51,000-1,30,0005. Cooking-30,000-79,0006. Cooking Art-51,000-1,30,0007. Outdoor Cooking-77-2008. Eating Healthy-29-789. Home Made Food-51-13010. Home Cooked Food-77-20011. Online Shopping-24,000-64,00012. E-commerce-27,000-72,000

Interest Based Categories

Facebook Instagram

Post Strategy :- Carousel Ads on Facebook

Create a list of Audience

Step-1 :- Find relevant keywords related with Online Grocery MarketStep 2:- Find out relevant #hashtags.Step3:- Find out specific interest of people who follow interest Step 4:- Create a list of people who are (i) followers of Compititors(ii) using Online grocery shopping as a keywords

Step-5:- Website Visitors (current website visitors)

Step 6:- Jump with IFTTT

Step 7:- Some tools that we will be following Twilighter, What The Trend, Click to Tweet

Step8:- Product Launch campaign Tweets

Twitter

Campaigns that we will be running through twitterObjective : Increase your twitter Subscriber

Twitter