Social Media Marketing

Lecture 6Final Project Overview

Needed items

• Create Gmail address to use in course• Download Jing http://www.TechSmith.com/Jing• Create Dropbox account http://bit.ly/hJ4iYK

• Create Facebook ads facebook.com/ads/create• Create LinkedIn ads linkedin.com/ads/home

Needed Tools

• Jing.com– Demonstration– http://www.1stwebdesigner.com/freebies/free-

screencasting-tools-video-tutorials/• Photoshop (or any photo-editing software)– Splashup: Free, polished interface, tools & palettes

modeled after Photoshop (e.g. layers)– Picnik: Most popular web-based photo editor;

integrated with Flickr

Project Requirements

• 5’ Jing video showing your blog, Twitter, LinkedIn Profile & Ads, Facebook Page & Ads, and Bit.ly & Klout analytics.– If you are outside this duration, you will lose all 10%

• Detailed requirements for each medium provided on the next 16 slides

Project Requirements

• Blog:– 2 posts (150 words each) (incl. photo, video, link)– 2 comments (50 words each)– Links (with images) to Twitter, FB Page, & LinkedIn– Allow for sharing of comments– Required widgets: Twitter, Tags, Blogroll/Links, Pages– Optional widgets (at least 2 from): Calendar, Search,

Polls, Blog Stats, Box.net, Akismet, Top Rated, or others)

Project Requirements

• Blog– Topics relevant to your business– Each post should link to relevant resources online– Evaluated on quality of engagement, fit with

themes of course, clarity of expression, cultivation of community through regular activity

– Each blog post must include “IESEGSMM” tag

Example Blog

Project Requirements

• Create a Twitter account– Complete Profile– Follow your classmates (by finding them on my IESEG-

SMM list)– Create 2 public & 1 private lists– Add at least 3 tweeps in each list (e.g. IESEG, MKTG,

Competition)– Tweet about your new Twitter account with #IESEGsmm

and your own registered hashtag included

Project Requirements

• Twitter:– 24 tweets (all with #IESEGsmm):• 8 Original content• 8 RTs• 8 Mentions (@)

– 3 shortened URLs (Bit.ly) to• Facebook Page,• LinkedIn Profile• Blog

Example Twitter

Project Requirements

• LinkedIn– 100% Complete Profile– Joined Group “IESEG Social Media Marketing”– Tweet 1x after above steps with #in in tweet (to

post on LinkedIn status)– Discussion: Total of 2 answers/questions– 2 Ads

Example LinkedIn Profile

Example LinkedIn Discussions

Example LinkedIn Ads

Project Requirements

• Facebook– Create a Profile– Create a Page– Invite ‘friends’, Post on wall, Create Event &

Promote, Track & Update)– Create 2 Ads (Create photo(s) and text)

– Facebook Page: Naming information: http://www.facebook.com/help/?page=1167

Example Facebook Page

Example Facebook Ads

Project Requirements

• Analytics– Report your Klout score• Speak to your recommendation to increase Klout

– Report your Bit.ly Analytics• Shorten at least 5 URLs• Analyze effective reach• Speak to your recommendations to increase clicks

Example Bit.ly analytics

Example Klout analytics

• End of course– Check list– Evaluation

Check List• Jing: Downloaded Jing• Dropbox: Create & Share folder w/ `coursari@msu.edu• Blog: Listed on Blogroll• Twitter: Followed, Following, & Listed on IESEG-SM• Bit.ly: Connected on Tweetdeck• Klout.com: Connect all three accounts (FB, TWI, In)• Facebook Profile• Facebook Page • LinkedIn Profile• LinkedIn: Join Group 'IESEG Social Media Marketing’• Social Ads: 2 in each with media placement• Emailed all business information to coursari@msu.edu

• Contact info:– Web: Coursaris.com– Email: coursari@msu.edu– Facebook: Dr.C.Coursaris– Twitter: @DrCoursaris– Web: www.msu.edu/~coursari– Skype: Ccoursaris

Social Media Marketing: The Instructor