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iMedia Exposure

Social Media Marketing For Businesses

By Farhana Cannon

+About Me: Farhana Cannon

+About Me: Farhana Cannon

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+What is Social Media?

Free viral based marketing.

Social Media has created a huge opportunity to communicate with niche buyers.

Instead of former advertisements which interrupt you in a one way conversation social media allows you to deliver useful content to your demographics at the right moment and when they ask for it.

Social Media is the New

Marketing

+Mission:

+Social Media Marketing

Strategy

+Business + Social Media Success 75% of Businesses Use Social Media as a

Marketing Channel

57% of Businesses Allocated a Larger Budget in 2013 for Social Media Marketing

+What Are Some of Your Concern When Utilizing Social Media? Time

Don’t know where to start

Don’t know what activities have the most impact.

Don’t know how to get a ROI

Its not for my industry

+Guiding Principles

Pick Your Audience

Discover Your Audience’s Problems and Ambitions

Define Your Expert Story

Create a Solution

+ObjectivesSocial Media Marketing

Create a Loyal Customer Base

Build Your Email List

Drive Traffic to Your Sites

Sell More Products/Services

Increase Event Registration

Connect with Joint Ventures

Establish Yourself as the Leading Authority The Expert/Source

Improve Customer Service

Get Media Attention/Contacts

+Business Branding

Mission

Vision

Benefits

Goals

Brand Image

+Social Media Research & Monitoring Identification of Key

Influencers

Competitor Monitoring

Conversation Monitoring

Industry Trends

+Content Development & Creation

Communicate on a one on one level

Provide Valuable Information

Content Marketing Conversation Starters News & Posts Relevant to Fans Tips Photos/Videos Questions Trivia News, Announcements and Special Offers

+Community Management & Moderation

Shareable Information

Community Growth

Like Minded Communities

+Social Media Promotions

Sweepstakes

Photo Contests

Video Contests

Viral Contests

Ad Campaigns

Sponsored Stories

Offers

+Reputation Management

Company

Brand

Services

Products

+Results of Social MediaMarketing

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+Viral By Design

+Facebook

+Facebook TimelinePage Tabs

Cover PhotoLogo PictureCompany InfoTimeline EventsVideosProduct PicturesWebsite TabsSocial TabsOffersListsAdsSponsored Stories

+Facebook1.15 billion users Five Guiding Principles

1. Build a Strategy that is Social by design

2. Create an Authentic Brand Image and Voice

3. Make it Interactive1. Pictures

2. Questions

3. Polls

4. Videos

5. Check in

6. Contests

4. Nurture Your Relationships1. Tag Photos and Events

5. Keep Learning

+Twitter517 Million Users

Drive Followers to a Home Base

Give Credit Where Credit is Do Retweet

Be Helpful

Use a Recognizable Brand Name

Get an Avatar

Brand Your Page

Monitor Top Influencers

Tweet Multimedia Content

+Google+400 million usersGoogle+ results affect search engines rankings

Integration with other Google products

Create relationships with people in your niche

Build your brand

Customer analytics.

Google authorship

+YouTube1 Billion Users

YouTube Channel Optimization

Upload & Management of Videos Products Services Events Testimonials Feedback of Other Videos

Optimization of Titles, Descriptions & Tags

Increase Search Results, Subscriptions, Views and Comments

+Pinterest25 million

Connects people all over the world based on shared tastes and interests.

Lets you organize and share all the beautiful things you find on the web. 

Connect with new Customers.

+Pinterest25 million Offers Reporting in

Analytics

Shows Activity on Facebook

Add Pin it Buttons to Websites

Excellent Back-linking

Google Keyword Strategy

Use Words People Look For

Create a Brand Channel

Have Wow Pictures

Don’t Focus on Selling

Show Off Your Products/Services

+LinkedIn225 million users Company Profile

Describing Services and Products

Job Listings

Networking

Cross Branding

Advertisements

+The Time To Have The Map is Before You Enter The Woods

Positioning

Promoting

Packaging

Partnering

+Analytics

+

GOALS

Foster product development and innovation

Generate Awareness

Drive Preference and Differentiation

Increase Traffic and Sales

Build Loyalty and Deepen Relationships

Increase Referrals

Gain Insights

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