This graph is from the 2015 Social Media Examiner Report. 3700 marketers were asked what was the

main form of social media content they want to learn more about. 72% said “Videos”.

One good way to start making videos is to

1. Write your plan on paper.

2. Transform that into a presentation with software such as Keynote or PowerPoint.

3. Record that presentation with screen capture software such as ScreenFlow.

You will find a link to the video-creation tutorial in the next slide.