Social Media Marketing

Moe Kawasaki

BloggerPosts-14

Total Comments-11

the post got most views- “Case study”

↪I posted right day before deadline (Saturday night) ⇒ posted timing is important!!

I wont keep up a blog because I like post only when I feel something strongly. But keeping posting constantly is important for blog to keep viewer come back and read.

Blog doesn’t match my posting style right now.

⇒ Ill use blog when I have something keep telling to someone. Or, I use a blog as a marketing (advertisement) tool. A statistic of blog also can be used as monitoring ROI.

VideoIts took 1 hour and 10-15 attempts

Views-7

Difficulty: keep looking camera (an eye movement is conspicuous) ,give viewers good impression ,speak fluently

* I memorized word for word so it seemed not word from my mouth and not natural.

Improvement: practice more to be sounded smoothly, speak attractively

Facebook

Analytics: 390 friends and 2 group(0 company)

Facebook user is 1 billion= The third biggest country

⇒ Facebook has big power.

Ill keep using Facebook as a worldwide communication tool.

It’s also great tool for marketing (words, picture, video on one page)

TwitterFollow- Unilever, Nestle, Starbucks (I wanted to see how the company I’m interested in use twitter as a marketing)

Unilever: title + link to news (almost everyday, 3-4 times a day) Nestle: title + link to video (2-3 a week, many posts on one da) Starbucks: title + link to other SM about campaign, pictures (once a everyday)

Strengths: Short and Quick post ↪Its useful as a sub tool like a reminder, a notice.

Weaknesses: messy and unorganized(hard to find previous post) ⇒I wont use any more..

LinkedIn

I didn’t use LinkedIn before the class.

In Japan We don’t have similar tool..

Ill use when I look for job in U.S.

Evernote

Notes Organized on line.

Pros: No need to carry heavy note. Easy to search Can be used by all device

Impressed tool

Closing ThoughtMy biggest take-away from this class: Before I took this class, I knew only famous ones like Facebook, Twitter, but I learned there are so many social media tool that seems useful for business, marketing not only fun communication, personal use. Also, social media marketing is not free. So we need to think the cost of SMM worth to returns by using ROI.

In my future, I keep using Facebook mainly because every people use it and people check it many times a day. Its means information reach fur many people and gap from when marketer send out to when people get it is almost zero.

I may not use twitter because its too much information to organize it unless you check every single hour.

I hope LinkedIn will spread to my country, Japan. Its great tool because hirer get more information or image of a person than just resume paper.

Thank you for reading!!