Social media marketing
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Social Media Marketing June 6th 2008 Search Engine Marketing Forum Joris Roebben www.QueroMedia.com Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
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Social media marketing
Transcript of Social media marketing
Social Media Marketing
June 6th 2008Search Engine Marketing Forum
Joris Roebbenwww.QueroMedia.com
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
1. Introduction
The internet:• Is changing • Is growing up
Users:• Want to participate• Want to share opinion, content, views, ...
Companies:• Should be aware• Should use the possibilities
1. Introduction
1. Introduction
SMM = Social Media MarketingSMO = Social Media Optimization
• Buzz: Web 2.0• “Don’t miss this train”• Focus presentation: different possibilities
2. Why Social Media Marketing?
2. That’s why!
“Web 2.0 is a state of mind”
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
3. What is Social Media Optimization?
4. Possibilities SMM
• Interaction with (future) customers• Increased online visibility• “Meeting” people• Improve services• Active feedback• Online reputation management• Change negativity into positivity• ONLINE PRESENCE !!!
5. Difficulties SMM
• Effort/engagement/time• Open mind• Not easy• Different approach• Infinite number of possibilities• Be prepared for criticism• Bad: comment / good: spread the word
6. Examples
6. Examples
1. Corporate Blogging2. The power of RSS-feeds3. Microsites4. Online games5. Guerilla marketing6. Professional networking sites7. Fun networking sites8. Google Maps9. Video/photo sharing sites10. A universal campaign
6.1 Corporate Blogging
• Set up a corporate blog• Fill it with relevant content• Free services• Own hosting
6.1 Corporate Blogging
6.2 RSS feeds
• “RSS is a family of Web feed formats used to publish frequently updated content”
• Push content• Users can subscribe to your content• News, press releases, blogs, new products,
special offers, jobs, ...
6.2 RSS feeds
6.3 Microsites
• Setup a microsite to support a specific campaign or te reach a specific demographic target
• Offer the possibility to share experiences, pictures, ideas, ...
6.3 Microsites
6.4 Online Games
• Launch an original or controversial online game to support a specific campaign
• Keep high scores• Reward with prizes or discount• Goal:
• Promotion product/service/brand• Build database• Branding
6.4 Online Games
6.5 Guerilla marketing
• Pay influential bloggers to write positive reviews
• Send product samples to bloggers• Pay well-respected community members to
influence online discussions• Comment on existing blogs• Do something controversial/original• Danger!!!
6.6 Professional networking sites
• Build a professional network• Link building• Show expertise (Q&A)• Promote your services• Share your values• Start and maintain relations with (future)
customers• Create groups
6.6 Professional networking sites
6.7 Fun networking sites
• Networking with friends• Get to know new people that share same
interests• Link building• Create groups• Events• Targetting• Share blogposts/links/sites• Launch your own applications
6.7 Fun networking sites
6.8 Google Maps
• Put yourself on the map• Promote location, website, products and
services, reviews, images, ...• Customers can comment• Universal search: maps in Search Engine
Result Pages• Also: Microsoft Virtual Earth/Live Search Maps
6.8 Google Maps
6.9 Video/photo sharing websites
• Share your videos, photos, logos, commercials, ...
• Serious, funny or controversial• Doesn’t even has to look professional• Easy for others to use and plug your content• Save bandwidth• Video: YouTube, Facebook, MySpace, GarageTV
(Telenet)• Photo: Flickr, Facebook, ...
6.9 Video/photo sharing websites
6.10 Universal campaign: Nokia N95
7. Tag Cloud
Mash-ups Discover Usability Participation Simplicity Standards API Interactive Blogs Feeds Interact
Users Remix Discover Exchange Remix User Generated Content Widgets Meet Social Web
Friends Adaptation Share Web 2.0 Vlogs XML Findability Wiki Mobile Podcasts Long Tail OpenID
Ajax Connect Breakdown Viral Standards Personal Experience The Web is ours Awareness
Segmentation Engage Communication
7. Conclusion
• Create your own corporate website, but don’t forget to market the other channels
• Social Media Marketing can generate a great ROI
• Social Media Optimization improves your visibility and linkability
• Social Media is an engagement• Measure your results and learn from them
