Social Media Marketing 01 Einführung in Social Media Marketing
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Transcript of Social Media Marketing
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N I K O S D R A N D A K I S - S O C I A L M E D I A C O N S U L T A N T
SOCIAL MEDIA MARKETING
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THE FUTURE IS HEREit’s just not evenly distributed yet...
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blogs,social networks,
wikis,forums,youtube,
facebook, search engines, podcasts
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“Social Media is people having conversations
online”
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(online) Marketing has shifted. It’s no longer on two domains
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a) Corporate Website
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b) Google Traffic
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blogs,social networks,
wikis,forums,youtube,
facebook, podcasts,
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why shouldyou care ?
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it’s BIG
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it’s BIG
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90%of most buying decisions have started online one way or another
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anyone can influence anyone
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friendship is no longer local or face to face
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new influencer ecosystem fundamentally changed how we buy
products - services
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the Internet tribes
Source: Forrester Research
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there is no demand for messages“ ”Doc Dearls
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ContentContent
ContentContent
in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media“
”Seth Godin
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your media
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your media
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out of control
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Social Media
The Cryptonite case
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Social Media
The Cryptonite case
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Social Media
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Social Media
The Cryptonite blog
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out of control
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Customer Generated Advertising
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Customer Generated Advertising
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out of control
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new forms of cooperation
enabled by new technologies
create new forms of wealth
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out of control
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my.starbucks
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how to start?
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don’t run away
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let go
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listen
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negative isn’t necessary bad
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join in
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help them share you
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speak their language
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Thank You!Nikos Drandakis