What is social media?

Company

customers customerscustomers

traditional marketing is a monologue

Company

customers

employees

investors

customers

customers

customers

customers

investors

investors

customers

competitor

customers

competitor

social media marketing is conversation

Social media marketing is about engaging users on social platforms to build an idea or brand awareness, increase visibility, and possibly sell a product or service.

SMMSocial media marketing

company culture

onlinereputation

Mngt.

Conversation

buzz

analytics

Turn company social

Teach employees to use tools

company culture

onlinereputation

Mngt.

Crisis management

Online PR

Monitoring and tracking your brand

Engage customers

Get involved in conversations

Blogs – viral videos – forums – social platforms – viral campaign

Conversation

Initiate buzz

Creativity

Engage bloggers/buzzers

buzz

Turn customers into evangelists

Track

Monitor

Analyze

analytics

Adapt

And now some real world examples

“The company couldn't afford "tens of thousands for a marketing campaign" that uses traditional print or TV ads, so it went viral instead, he said.

Online sales of Blendtec blenders have increased five-fold over the company's old record revenue prior to the videos, he said.“

YouTube Videos Stir Up New Sales For 'Will It Blend' Maker

“His team has uploaded 1,800 YouTube videos which have attracted millions of views. The highest was 5.27m, but many more attracted impressive viewing figures.An added bonus was that, with universal search, many of these videos come up in search results for various election related search phrases, and tend to stand out more than traditional text results.”

Obama’s campaign

“Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts.

People who sign up to follow Dell on Twitter receive messages when discounted products are available the company's Home Outlet Store. They can click over to purchase the product or forward the information to others. “

How Dell is using Twitter to increase sales

45 days

10532 votersDeputy mayor3 seats in municipal committeeReaching 300,000 potential votersNation wide awareness

Tel Aviv Municipal Election