The New Rules for Finding Customers & Building Relationships

Today we’re going to cover the following:What is Social Media?Tools of Social Media Marketinga)Twitter b)Facebookc)Google+d)Linkdine)Instagramf)PinterestActive usage of top 10 Social Platformsa)By Regionb)By Agec)By Usaged)Changes in active usage : Q2 vs Q4 2013How Social Media Marketing is different?Set up a Google Alert for yourselfInteresting facts

AGENDA

Social media marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person. Typically, the end goal of social media marketing is a “conversion,” such as the purchase of a product, subscription to a newsletter, registration in an online community, or some other desirable consumer action.

WHAT IS SOCIAL MEDIA MARKETING?

SMM is the new entrant in the world of marketing. To keep the pace with

today’s competitive environment, it is important to use this technique of

marketing

Now-a-days everything is just a click away. Consumers are more internet-

friendly and they believe in saving their time.

A good reputation can be used to buy cooperation from others, even from

people we have never met.

WHY IS SOCIAL MEDIA PRESENCE IMPORTANT ?

1. Relationships - Social media isn’t just tweeting and posting! Keep that in mind. It is an extension of your brand, your mission and your values. It is meant to support your company, reinforcing your reputation, products, service and commitment to your customers. Build relationships in and around your social channels, showcasing your desire to serve your audience. These relationships are the foundation of your brand’s reputation, success and bottom-line. Build the trust and see the return.

2. Brand Advocates- Each consumer is connected and has a voice – they will share their testimonials and experiences with the world, so it is your job to make it a positive one. Pay attention to them, understand their pain points and give them viable solutions.

3. Global Communities (Communities Create Markets)- One of the greatest opportunities of social media marketing is to create your community, your network all over the world, not just in your backyard or down the street. You can interact with customers all over the world without ever needing to leave your office.

3 REASONS WHY WE LOVE SOCIAL MEDIA

Social Media Site

Monthly Visitors (millions)

Google Page Rank

Alexa Global Traffic Rank

Facebook 1.15 + Billion 9 2

Twitter 500 10 9

Google Plus 500 8 1

linkedin 238 9 8

Instagram 130 9 41

Pinterest 70 8 26

Youtube 9 9 3

Tumblr 11 8 25

Myspace 4 8 761

Tagged 3.8 6 378

TOP TEN SOCIAL MEDIA SITES JAN - 2014

What is it?Twitter is a service to communicate and stay connected through the exchange of quick, micro-messages

Why use it?Communicate with your customers about events, promotions, special offers, and more

How to use it?Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”

TWITTER

MOST POPULAR TWEETS OF 2013

MOST POPULAR TWEETS OF 2013 - PAID

You’ll only be charged

when people follow your

Promoted Account or

retweet, reply, favorite

or click on your

Promoted Tweets. You’ll

never be charged for

your organic activity on

Twitter. 

MOST POPULAR TWEETS OF 2013 – By Celebs

TWITTER FACTS

What is it?Facebook is a social networking web site where users can join networks organized by city, workplace, school, and region to connect and interact with other people

Why use it?Create a customizable presence for your business and connect with your customers on a more personal level

How to use it?Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections

FACEBOOK

FACEBOOK PAGE1. 1. Manage Page info, Edit Page settings and

Admin rolls, View Activity Log and Banned users, toggle account use

2. 2. Invite Friends, Share Page, Promote Page

3. 3. Quick glance at post reach

4. 4. Respond and engage with followers via messages

5. 5. Quick glance at Like count/new fans

6. 6. View detailed analytics on Page by date, posts, etc.

7. 7. Create Ads

8. 8. Cover photo

9. 9. Profile Picture

10. 10. Give basic details and links for your company

11. 11. Custom app thumbnail

12. 12. Click to expand custom apps menu

The world's largest social network is

launching a feature that shows users what is trending, similar to Twitter's trending topi

cs list.

Sponsored Stories Your Page Posts

By posting engaging content, you can

increase the reach of your posts in News

Feed.

Reach the exact audience you want

with relevant targeted ads.

FACEBOOK UPDATES & ADVERTISING

DIFFERENCE BETWEEN FACEBOOK SPONSORED STORIES & PAGE POST ADS

ENGAGEMENT

PAGE ENGAGEMENT

51% of engagement on Facebook occurs via mobile devices. Status posts average 5x more organic impressions than any other post type. The majority of Facebook posts are made on Thursday and Friday, but Monday is

one of the best days for engagement.

ENGAGEMENT

FACEBOOK FACTS

GOOGLE+ FACTS

LINKEDIN FACTS

INSTAGRAM FACTS

PINTEREST FACTS

ACTIVE USAGE OF TOP 10 SOCIAL PLATFORMS, BY REGION

ACTIVE USERS OF THE TOP 10 SOCIAL PLATFORMS, BY AGE

GLOBAL PENETRATION OF SOCIAL PLATFORMS- ACCOUNT OWNERSHIP AND ACTIVE USAGE

TOP 20 SOCIAL PLATFORMS - CHANGES IN ACTIVE USAGE : Q2 VS Q4 2013

Traditional Marketing

Television

Radio

Newspapers

Magazines

Billboards

Direct Mail

Word-of-Mouth

Internet Marketing

Video Sharing Web Sites

Blogs, Micro-blogs

Social Networks

Widgets

Search Advertising

Direct Email

Word-of-Mouth

HOW INTERNET MARKETING IS DIFFERENT?

Traditional Approach

• Controls content seen by audience

• One-way communication

• Dominant approach

• Exclusivity agreements

Social Media Approach

• Focuses on audience contribution

• Two-way communication

• Discussion approach

• Trust building

HOW SOCIAL MEDIA MARKETING IS DIFFERENT?

It can connect you with customers, vendors, and potential business partners

Spread the word about your business

Increase your credibility and relevance on the Internet

HOW CAN SOCIAL MEDIA HELP YOU?

Social Media is all about:

Content Delivery – putting it out there

Content Visibility – letting some people see it

Content Virality – broadcasting it to EVERYONE!

WHERE CONTENT IS KING…

Set up a Google Alert for yourself.. So you know as soon as information is posted about you on the internet.

http://www.google.com/alerts

1 Million websites have integrated with Facebook

77% of Fortune Global 100 Companies Use Twitter

70% of Local Businesses Use Facebook For Marketing

Each Facebook user spends on average 15 hours and 33 minutes a month on the site

More than 250 million people access Facebook through their mobile devices

There are over 1 billion unique monthly visitors on Youtube

4.2 billion people use mobile device to access social media sites

Social media generates almost double the marketing leads of trade show, telemarketing, daily mail or PPC.

Women check out a brand's social page often than men

INTERESTING FACTS

More than 23% of marketers are investing in bloging and social media

Around 46% of web users turn to social media for making purchase

60% consumer says the integration of social media makes them more

likely to share product and services.

Mobile and tablet usage is beginning to heavily impact social media usage

with mobile having the biggest effect on Twitter which is used by 94

million active Twitter to share photos compared to 140 million on PC. This

is the highest proportion of mobile vs. PC photos sharing of any social

network

INTERESTING FACTS

Start out small

Clearly define your marketing objectives

Select your target market

Assess your capabilities and know-how

Execute your online strategy

Measure your effectiveness

Most importantly, experiment!

TIPS FOR USING SOCIAL MEDIA

• Right click on the icon and save it or copy and

insert into your signature

• Right click and select Hyperlink

• Insert the Union Facebook page address

• Contacts will be alerted to access the Facebook

page

ADD A FACEBOOK ICON TO YOUR EMAIL SIGNATURE

Thank You…