Mannix marketing webinar facebook pages for business 101 - 2.13.13
Social Media Marketing 101 Webinar
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Transcript of Social Media Marketing 101 Webinar
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Social Media
Marketing 101
Using & Optimizing Your Social Profiles
With Brittney Holcomb & Alex Vasilakos
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What We’re Covering…
• Facebook Setup & Use
• Using Twitter & Hash Tags
• Optimizing Your LinkedIN Pages
• Intro To Google Plus
These Slides Will Be Available On SlideShare.net
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• Personal Profile Setup• Connect Company Page• Add ‘About Us’ Info• Get ‘Likes’• Promote Ads• Sharing On Facebook
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Personal Facebook Account
Prove Your Real. Create a Persona.
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Finding Your Page
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Company Page AccessTop Of Admin Panel Edit Page Manage Admin Roles
In Order To Be An Admin The User Must ‘Like’ The Page
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About Us SectionTop Of Admin Panel
Edit Page
Update Page Info
Key Sections To Add:• Mission• Location• Contact Email & Phone #• Anything That Makes You
Stand Out
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Get More ‘Likes’
Write Something Engaging When Sharing Your Page, Along With A Call To Action!
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Facebook Ads
Ads as Cheap as $5/Day for 22 Likes
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Sharing Is Caring…And Helps You Rank On
Google!
Create Helpful & Valuable Content People WANT to SHARE
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Twit
ter
• Follow Prospects & Industry Leaders
• Get More Followers• Using #HashTags• Engaging With Tweeters
@CommCapMark
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Who To Follow?
Search Users Based On:• Industry• Product Type• Job Title/Position• Location• Business
@CommCapMark
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Followers
Frequently Check Who’s Following You- Follow Them Back If They Are Good Business Prospects
Beware Of Users Like This
@CommCapMark
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#HashTags
• Add # Before a Topic You Want To Stick Your Tweet too
• NO Spaces
• Hashtags Tie Like Minded Users Together and Create Connections, A.K.A. Business Opportunities
• Hashtags Categorize Posts & Send Users Back To Your Website
@CommCapMark
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Engaging Tweeters
Reply: Comment or Ask a Question on the post.
Favorite: Saying you ‘Liked’ the post.
Retweet: Re-Sharing the post on your profile.
@CommCapMark
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Success User Have Had From
Twitter:
In 1st Month With Our SMM Package: Attendee’s Blog was featured in a business section of
an online newsletter with 850 subscribers, found via Twitter.
In the 2nd Month with our SMM Package: Another Attendee had an 80% increase in their
following and increased outreach to over 2,000, 4 referrals back to site & 3 mentions in business newsletters.
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If You Haven’t Yet, Connect With Me So I Can Make You A Page Admin:• Brittney Holcomb
• Updating Profile & Company Page
• Promoting Company Page
• Finding Connections
• Joining Groups & Engaging
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Updating Personal Profile
What To Include:
• **Headshot- Professional Or Not
• Industry
• Current Position/Title
• Background/Experience
• Skills
• Awards
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Update Company Page
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Promoting Company Page
• Paid Ads
• Sharing With Your Connections Step 1: Highlight &
Copy Company Page URL
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Step 2: Click Profile Button At Top Of Page
Step 3: Paste The URL in Status Box & Add Engaging Title.
Final Step: Click Share Button To Post Update To Your Page
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Finding Connections
Industry, Position, or Topic Specific Search Terms.
Find Connections Area or Industry Specific.
Find Groups Centered Around That Topic.
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Engaging In Groups
• Do NOT Advertise
• Post Valuable Updates/Blog Post
• Comment on Other Posts
• Ask Questions
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Google+
Why Is Google Plus Important?
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Authorship & Author Rank
Becoming An Authority In Your Niche:http://www.commercialcapitalmarketing.com/becoming-an-authority-in-your-niche/
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Google+ Communities
Best Finance & Business Communities To Join:http://www.commercialcapitalmarketing.com/5-finance-business-google-communities-need-join/
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*cough cough* *hint hint*
Pay Attention To Rules
Post Blog Posts, Share News, Ask Questions
Comment On Other Posts
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How
CC
MG
Can
Help
?
Email: [email protected]: [email protected]
• Manage & Setup Social Media Accounts: Including Google+
• Original Content Development For Blog
• Distribution of Content To Social Outlets
• Engagement in Communities
• Increase Follower Base & Outreach
• Weekly/Monthly Analytics on Social Accounts
• Designated Account Manager
• Monthly Calls & Review of Campaign Status
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Your Feedback Is Important!
Please Email Me With Answers To Any Of The Following:
• Was This Webinar Helpful?
• What Area Was Covered The Best?
• What Area Needed More Coverage?
• Any Questions I Left Unanswered?
• Your Gauge On Social Media From Novice-Expert
• Would You Consider Letting The CCMG Team Handle Your Social Media Marketing?
Thank You!!!
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Follo
w U
s
Commercial Capital Marketing Group
@commcapmark
Commercial Capital Marketing Group
Commercial Capital Marketing Group