Competitor Analysis – Social Media Management Tools #SMMS

by@Bernardamus

Preliminary results based on the analysis of a selection of professional #SMMS platforms. The main features were investigated and

ranked based on their availability, quality and usability (October 2012).

Fail Low Average TopFb: Facebook Tw: TwitterYT: YouTube G+: Google+ Kl: Klout

TOOL Workflow / Moderation

Insights Benchmarking Monitoring Apps Pages Ads

Financial ROI Analysis

Social Integration

Price Price/ Profile

Notes

HootSuite PRO

FbTw G+ Kl

10 $ 0 $

Unlimited profiles / 2 users +50 $ X report +10$ X extra User +50$ custom link shortener ow.ly Pay for extra archived tweets

Enterprise pack: ≈1000 $

SocialVolt

FbTw YT G+

1800 $ 300$ 6 profiles 1 brand (160000 mentions)

SPREDFAST

FbTw YT G+

>2500 $

- Customized Enterprise package based on users/profiles/modules

EXPION

FbTw YT

1500$

$750

2 profiles (1 fb + 1 Tw) / 20 users +200$ to monitor extra page Insights display is “old fashioned” Tracking with custom link Expi.co

SYNCAPSE

FbTw YT

10000$

- Highly customized package

ARGYLE ENTERPRISE

FbTw 1100 $

- Unlimited Profiles/ 10 users CustomTrackableShort URLs White label

VITRUE (Oracle)

FbTw YT G+ Kl

4000 $ 1000$ 2 accounts / 2 Fb tabs Social Commerce Module

Involver (Oracle)

FbTw YT G+ Kl

750$ -2749$

>70 $

40profiles / 10 user Integrated in the new Oracle Social Relationship Management Suite

Buddy Media

FbTw YT G+ FbTw YT

NA NA NA

RADIAN6

Fb Tw Kl 600 -4000 $

- Unlimited Accounts (¿)/1 user 1425 $: Agency License with Engagement Console 1 Topic + 1 week trial topics

MarketingCloud (SalesForce) Radian+BM

FbTw YT G+ Kl

5000 $ 1000$ 5 profiles “social presences” and 20k mentionson Radian6.

ASTUTE Solutions

Fb Tw YT NA NA NA

SproutSocial Premium

Fb Tw Kl 99 $ 2 $ 50 profiles / 1 user

Tracx

Fb Tw YT 1000 $ - As many social propertiesthebrand has. Eachpackageincludes 3 userlicenses