Social Media Management and Marketing by SIEGMA
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SOCIAL MEDIA MARKETING STRATEGY
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Social media is one of the most effective ways for your business to get more traffic and generate new leads. Get a professional social media management now for all your sites & optimize your online presence! www.siegma.com
Transcript of Social Media Management and Marketing by SIEGMA
SOCIAL MEDIA MARKETING STRATEGY
WHY SOCIAL MEDIA?
Social Media can do the job for youin relativity with your request
It empowers fans to express their opinion about your brand which leads to more interactivity between the brand and the audience
4 out of 5 consumers said they were more likely to buy a brand more often in the future after being exposed to their social media presence.
56% of users feel a stronger connection with companies when they can interact with them in a social media environment
Winning over just one customer can have a huge ripple effect in SocialMedia
SOCIAL MEDIA IS OUR EXPERTISE
We maintain your social profiles while you concentrate on running your day-to-day operations
Build your brand online & locally
Building your social presence for ROI (Return on investment)
Increase your conversion rate which means more sales
Increase your website traffic
Content planning based on the brand guidelines
HOW TO SPOT YOUR ROI (Return on investment)
KEY PERFORMANCE INDEX (KPI): FOCUS OVER TIME:
Awareness Inquiry
Interest
PurchaseInterest
InquiryReach Likes
Engagement Conversion rate
WHAT’S MEASURABLE
1ST KPI
First KPI to be measured is the Reach rate, this rate is the base of the 2 other KPIs
2nd KPI
Second KPI to be measured is Likes, this rate should be meas-ured following the first KPI and accordingly adjusted to match it to achieve the required goal
3rd
KPI
Third KPI to be measured is the Conversion rate from ads to page activity and from page activity to Website traffic
ONLINE ADVERTISING: FACTS
Attract potential customers to theproduct offered
Generate a measurable response from those potential customers that eventually leads to sale
You get the results you want basedon your budget
Tailored to your needs where you can target the audience you want indetails
THE BENEFITS
Costeffective
Online advertising is result-driven advertising, which means, you pay only after the pre-deter-mined success
You can easily reach a specific audience based on geography, areas of interest and context of the content
Online advertising is transpar-ent where reports and analysis give comprehensive evidence of the return on investment for all advertising activities
Targeted
Reach
You can reach a much wider audience online
Users can immediately click on the link to access more info, reg-ister, or make a direct purchase.
Call for action
Measurable
SOCIAL MEDIA IN MIDDLE EAST
41%
Of the total Middle East popula-tion has access to the Internet
Of Middle East’s online popula-tion uses Social Networking Daily
People are active on Facebook
65%
88% 58million
People are active on Twitter
6,5million
People are active on Linkedin
35%
are Male
are Female
5,8million
MEDIA PLATFORMS
PRIMARY
SECONDARY
TERTIARY
PinterestInstagramYouTubeTwitter
Google LinkedIN
ADVERTISING PLATFORMS
Google AdsFacebook
CONTENT STRATEGY
WorkflowSubstance
GovernanceStructure
CoreStrategy
Content Components
People Components
What content do you and your audience need?
How is content organized, prioritized, and accessed ?
How is content created and maintained?
How are decisions about con-tent and content strategy made?
THANK YOU
