Social Media Knockdown!

Presented By

Susan Tellem

Are you a social media dinosaur?

What is Social Media?

Social media is about the

online tools and activities

used by people to talk,

to interact and connect with

each other on the web.

Social media is a conversation between actual humans!

Tools for social media

1) Communication: Blogs, micro-blogs, social networks

2) Collaboration: Wikis, social bookmarking, social news

3) Multimedia: photography, video, podcasts, music

4) Reviews and Opinions: products, business, community

5) Entertainment: Second Life, video games

Benefits of Social Media

• Drive traffic to your website• Build brand awareness on the web• Stay connected to your audience• Cost-effective when compared to traditional

marketing and advertising• Increase your company’s sales• Ability to do market research• Innovative outreach like contests and ask an

expert• Help identify your brand VIPs and ambassadors

Social Media in Facts and Figures

• More than 3.5 billion pieces of

content shared each week

• 500 million active users

• More fluid and easier to

change than a website

• 55% of users are 20 - 24

• 1 billion tweets per week• Facebook users are voyeurs, but one in two update daily on Twitter.• If you’re rich, you’re more likely to tweet.

Let’s Get Started!

• Start a company Facebook page • Ask your friends to “Like” your page• Post tips, coupons, discounts, videos,

photos and lots of useful content • Do contests using your twitter account or

emails through Constant Contact• Examples

– restaurants – discounts and recipes– gyms – class schedules, special exercises

• Just do it – start an account, watch and “listen” until you get the hang of it

• Use your business name• Add your logo (don’t use cutesy avatars)• Follow potential customers or competitors (100 to start) –

you want more followers than you are following • Search www.twitter.com/search for keywords• Use hashtags # for trending topics and searches

(#charliesheen)• Signup for Hootsuite.com – free, you can gang your

tweets, see who retweets you and add RSS feeds for when you are not around to tweet

The Don’ts of Social Media Marketing

Don’t talk politics or religion.Don’t talk about pricing except when you get asked.Don’t spam.Don’t submit content and run.Don’t have a ‘self-promotion’ agenda only.Don’t start a blog if you plan to post once a year.Don’t use third party services to buy followers or Facebook friends – grow organically with people who really are interested in you.

The Do’s of Social Media Marketing

• Do submit interesting content.• Do be transparent and authentic.• Do listen and reply to comments.• Do ask your community to provide

feedback.• Do define your goals.• Listen, listen, listen.• Do use RSS feeds.• Do use a profile picture not a grey egg.• Do get help or use a ghost writer if you

are too busy.• Do use photos and video as much as

possible.

The three main steps to success through social

media…

Listen Listen to what your target audience is saying about your

business.

RespondOnce you understand what

your audience is saying, then respond. Enter the

conversation and interact with your customers.

EngageOnce you have followed

the conversation, understand your audience and give them feedback.

Keep your audience engaged with coupons,

contests, interesting information.

Questions?