Social Media Infographics & Editorial Design / Linda C. Modica

SOCIAL MEDIAINFOGRAPHICS & EDITORIAL DESIGN

portfolio > Linda C. ModicaArt Director | Brand Specialist | Graphic Designer

conference collateral // graphic design2 SMSS New York City 2015 Social Media Strategies Summit

Conference brochure

3 SMSS Chicago 2015 Infographic + editorial design & layout of

select interior pages

4 SMSS New York City 2015 Infographic + editorial design & layout of

select interior pages

5 SMSS Las Vegas 2015 Infographic; editorial style design & layout of

select pages from the brochure [agenda at a glance / speaker page]

6 SMSS New York City 2015 Sponsor passport, interior signage,

name badge

7 Social Media Strategies Sponsorship Guide

Select pages from the sponsor guide

2 // RegisteR > www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit

Why should you be there?

our teaM looks forward to seeing you in Chicago!

Join uS for an unforgettable experience: groundbreaking case studies and talks, memorable networking - all in the great city of chicago.

We recognize that a successful social media strategy is more vital than ever.

“The Social Media Strategies Summit gave a peek into how

other brands use their social media and a fresh way to

look at my social strategy and content creation. Very thought provoking - gave me enough to chew on for quite a while.”

- kinga Wierzbicka, online Marketing Manager,

5 Hour energy

1 | network with VPs, Directors and Managers of Social Media, Communications, Digital Marketing, Branding and Business Strategy from all over the world

2 | Understand the paid media landscape and how to leverage it effectively to increase brand reach

3 | learn how a data-driven strategy can change your business

4 | gain insights into creating compelling content and what types of content make the biggest impact

5 | implement storytelling and content marketing strategies fit for brands working on a small budget

6 | interact and connect with some of the most innovative minds in the industry

Sincerely,

Breanna Jacobs, Summit Producer}

this educational experience moves far beyond the basics of social media; you’ll leave with a fresh perspective on the digital marketing landscape, and key strategic insights on how social fits in with corporate objectives.

50% of marketers see improved sales from social media

*Sources: CMI, DemandMetric, McMurray/TMG, Social Media Examiner

86% of highly effective organizations have someone in charge of content strategy.

Content marketing costs 62% less than traditional marketing and gen-erates about 3 times as many leads.

90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships.

72% of marketers say social media helps them develop loyal fans

62%

90%

50%

86%

72%

SMSS

2

SMSS // Social Media Strategies Summit - New York City 2015

Conference brochure US letter, PDF for electronic distribution.

3

SMSS // Social Media Strategies Summit Chicago 2015

Conference brochure + infographic & editorial style layoutUS letter, PDF for electronic distribution.


Why should you be there?

our teaM looks forward to seeing you in Chicago!

Join uS for an unforgettable experience: groundbreaking case studies and talks, memorable networking - all in the great city of chicago.

We recognize that a successful social media strategy is more vital than ever.

“The Social Media Strategies Summit gave a peek into how

other brands use their social media and a fresh way to

look at my social strategy and content creation. Very thought provoking - gave me enough to chew on for quite a while.”

- kinga Wierzbicka, online Marketing Manager,

5 Hour energy

1 | network with VPs, Directors and Managers of Social Media, Communications, Digital Marketing, Branding and Business Strategy from all over the world

2 | Understand the paid media landscape and how to leverage it effectively to increase brand reach

3 | learn how a data-driven strategy can change your business

4 | gain insights into creating compelling content and what types of content make the biggest impact

5 | implement storytelling and content marketing strategies fit for brands working on a small budget

6 | interact and connect with some of the most innovative minds in the industry

Sincerely,

Breanna Jacobs, Summit Producer}

this educational experience moves far beyond the basics of social media; you’ll leave with a fresh perspective on the digital marketing landscape, and key strategic insights on how social fits in with corporate objectives.

50% of marketers see improved sales from social media

*Sources: CMI, DemandMetric, McMurray/TMG, Social Media Examiner

86% of highly effective organizations have someone in charge of content strategy.

Content marketing costs 62% less than traditional marketing and gen-erates about 3 times as many leads.

90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships.

72% of marketers say social media helps them develop loyal fans

62%

90%

50%

86%

72%

SMSS

4


Why You Should be at SMSS NYcNetworking: Make new connections at the Networking Reception at the close of day two and at all of the struc-tured networking breaks throughout the course of three days.

# of EMployEES from company size:

10% 300-999

15% 50-299

15% NA

26% 1000+

33% 0-49

More than 5000 attendees have participated in SMSS

Over 2800 companies have participated in SMSS

5000

Who Attends SMSS

COO, CRO, Education, Financial, Strategy & Development <5%

Vice President 7%

Marketing Pro 7%

Social Media Strategist 6%

Director 18%

Other 19%

26% Manager

Counsel / Legal 1%

CMO 1%

Founder 1%

CEO 4%

Digital Strategist / Web Marketing & development 3%

PR/ Communications 3%

Sales 2%

Discovery: Explore nearly two days’ worth of case studies from the world’s top brands and businesses.

Experience: Six different workshops*, a full day training specifically for finanCial SErviCES*, four different tracks, over two dozen sessions and case studies. (*A separate registration is required)

SMSS // Social Media Strategies Summit New York City 2015

Conference brochure + infographic & editorial style layoutUS letter, PDF for electronic distribution.

5


92% of marketers agreed that social media is important for their business, up from 86% in 2013

Why Should you Be There?

Our Team looks forward to seeing you in Vegas!

JOin uS at Planet hollywood in Vegas for an unforgettable learning experience!A successful social media strategy is more vital than ever.

At #SMSsummit, we put together a program that addresses the toughest challenges marketers are facing in social media marketing, customer service, employee engagement, measuring ROI, and more.This educational experience moves far beyond the basics of social media; you’ll leave with a fresh perspective on the digital marketing landscape, and key strategic insights on how social fits in with corporate objectives.

Network with VPs, Directors and Managers of Social Media, Communications, Digital Marketing, Branding and Business Strategy

80% of marketers indicated that their social media efforts increased traffic.

83% of marketers have integrated social media into traditional marketing activities.**Social Media Examiner

Execute a powerful brand storytelling strategy that has impact

Empower sales and marketing teams to find and cultivate business leads through social media

Capitalize on insights from leading brand case studies across industries

Harness social data & social identity to drive business value and keep your brand competitive

hands-on workshops

interactive learning sessions

7 30

Sincerely,

Breanna Jacobs Summit Producer}


Neal Schaffer, President,

MaxiMizE Your SoCial

Karen O’Brien, Senior Director,

Global Social Media, WEStErN uNioN

Julie Hoffman, Executive Director Digital/Consumer Experience - Technology Innovation,

MGM rESortS iNtErNatioNal

Gayle Weiswasser, VP, Marketing and Social

Engagement, HoMESNap

SPeakerS include:

Michelle Magoffin, Director of Social Media, FarMErS iNSuraNCE

Chad Mitchell, Senior Director, Digital

Communications, WalMart

Gavin Donovan, Senior Social Media Manager,

trENd MiCro

Taylor Reed, Social Media Manager,

trENd MiCro

Mat Rider, Head of Social Media,

doCuSiGN, iNC.

Jamie Pappas, Director, Global Brand

Communications & Social Media, akaMai tECHNoloGiES

Yvette Irvin, Senior Manager, Social Media

& Marketing Innovations, BluE SHiEld oF CaliForNia

Paul Albright, Senior Social Media Marketing Manager,

SaFEWaY

Tracy Hermans, Web Analyst,

WEt SEal

Justin Levy, Director, Social Marketing,

Citrix

Rik Walters, Director of Digital Media,

paCiFiC uNioN aNd CHriStiES iNtErNatioNal

rEal EStatE

Scott MacFarland, Director of Marketing and Strategic Communication,

EaStErN NazarENE CollEGE


aGENda kEY: We strive to provide as much information as possible about each session to help you plan your summit experience. Please reference the below agenda key which we have used to categorize sessions.

B2BBuSiNESS-to-BuSiness: B2CBuSiNESS-to-CoNSuMEr: SMBSMall-to-MEdiuM BuSiNESS: CSCaSE StudY:

General summit // WEdNESdaY, FEBruarY 11, 2015

TrAck A: social Platforms - Advanced strategies

TrAck B: Mastering Content Marketing & storytelling

TrAck c: Customer service, engagement & experience

TrAck ModerATor: elly deutch TrAck ModerATor: Bernie Borges TrAck ModerATor: dan Soschin

Make this summit experience your own! Feel free to hop from track to track and attend the sessions most relevant to you and your team

agenda aT a glancePre-summit Workshops // tuESdaY, FEBruarY 10, 2015

9:00 registration, Continental Breakfast, Coffee & tea

11:30 Morning Break

12:00 Networking lunch

3:00 afternoon Break

3:15 B2B B2C Beginner to interMediate Workshop A: Creating Fantastic, Shareable Customer-targeted ContentMike Brown, The BrAinzooMinG GrouP

5:15 Welcoming reception // This reception is for all Summit attendees, speakers, and sponsors to mix and mingle before the summit begins.

6:15 day 1 Concludes

9:30 B2C interMediate Workshop A: reputation Man-agement: How to listen & Engage Your Customers while Maximizing Success and Minimizing riskDan Soschin, The ulTiMATe MediCAl ACAdeMy

9:30 B2B interMediate Workshop B: How to Execute a Cohesive omni-Channel Marketing Strategy Pam Didner, GloBAl ConTenT MArkeTinG

9:30 B2B B2C interMediate Workshop c: Finding the Balance for Best results: organic vs paid SearchCorey Padveen, T2 MArkeTinG inTernATionAl

1:00 B2B B2C interMediate to advanCed

Workshop A: Empowering Employees to Help with Brand awareness across Social ChannelsRyon Harms, MAnifesT soCiAl

1:00 B2B B2C interMediate Workshop B: Social Media tools for Marketers : Where do i Even Start? Adam Wexler, insiGhT Pool

1:00 B2B B2CSMB Beginner to interMediate

Workshop c: the Non-developer: tips and tricks for Effective Social Media CampaignsTracy Sestili, soCiAl sTrAnd MediA

da

y O

ne

8:00 registration and Continental Breakfast

9:00 Welcome and introduction by Summit producer Breanna Jacobs

9:05 opening remarks by Summit Chair Bernie Borges, Founder and CEO, find And ConverT

9:15 opening keynote: the Bigger picture - Social Media’s impact on Corporate identity & influenceSpeaker TBA

10:00 Sponsorship Showcase

10:15 Sponsor Meet & Greet Networking Breakd

ay

TW

O

10:45 tips & tricks for running a Successful Campaign on twitterEmily Freilino, TWiTTer

10:45 CS B2C increasing interaction with Your Brand through Storytelling as StrategyKaren O’Brien, WesTern union

10:45 B2B B2CSMBCS Community Engagement: Creating Content as tasty as BaconMat Rider, doCusiGn, inC.

11:30 CS B2C Mercedes-Benz Case Study: driving Millenial user-Generated Content on instagramMatt Hiendl, rAzorfish

11:30 CS Building a digital Newsroom to drive demand & Stay relevantChad Mitchell, WAlMArT

11:30 CS the Essential pillars of Social and Content Strategy for a Better Customer ExperienceCraig Lile, rAidious

12:15 Networking luncheon

SMSS // Social Media Strategies Summit - Las Vegas 2015

Conference brochure - interior pages + infographic editorial style layout shown on select pages - agenda at a glance and speaker pageUS letter, PDF for electronic distribution.

6

SMSS // Social Media Strategies Summit New York City 2015

Conference collateralName badge Signage 33 x 78.625 Sponsor passport

7

Social Media Strategies - 2015 Sponsorship Guide

Cover and select pages from the 2015 sponsorship guideUS letter, PDF for electronic distribution.

Contact:

Ryan FleischhauerDirector of Sponsorships

Email: [email protected]

Call: 619-810-1928

What is sMss? A high profile social media event that is expected to sell out.

When? Now is the time to sponsor. We have events every quarter.

Why sponsor sMss? Generate real leads within a well-defined target audience of digital and social media marketers.

Where? SMSS comes to several premier marketing hubs each year - New York City, Chicago, San Francisco, Vegas and more.

www.socialmediastragiessummit.com

Social MediaStrategieS 2015

Sponsorship Guide

Core Benefits

01 | typical GSMi event attendees include: C-Level Executives, Directors, Vps, principals, Managing Directors and other senior level executives.

02 | Events are expertly targeted to a well-defined market of decision makers.

sMss isn’t just another discussion about the future of social media — this is for companies that are actually doing social now.

Benefits of sponsorship and exhibiting at sMss events

03 | SMSS is committed to assuring our sponsors know their marketing dollars have been spent wisely.

04 | Unique opportunity to develop new business leads with key corporate decision makers.

05 | Reconnect with existing customers and strengthen client relationships.

06 | Brand your company name and generate awareness of your organization.

Brands are dedicating budget and resources to social media at a growing rate -and they need technology, research and support for these programs. SMSS is the best place to meet corporate executives looking to invest in social media products and services. Whether you are a vendor or service provider, SMSS has the ideal audience for your business.

the most effective lead generation vehicles include in-person events, industry specific magazines, and online marketing.

Value of sMss Face-to-Face eventsSMSS events are an essential component to a cost-effective and successful marketing strategy!

Leading industry research supports this fact.*

63% indicated in-person events are considered the best tactic to generate qualified leads.

Exhibitions continue to attract a high quality audience before, during and after national recessions.

Exhibitions also continue to attract first time attendees during recessionary periods.*

Why sponsor

6

* According to Forrester Consulting Services B2B Marketing Mix Study and CEIR Research Reports

3 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit

“The Social Media Strategies Summit series has been incredibly successful for Raidious, and a big contributor to our own growth. The attendees at SMSS are highly qualified, sophisticated, mature, experienced marketing decision makers looking for solutions. You wouldn’t believe how high our ROI is from these events. At each event we sponsored, we generated 8 to 10 highly qualified leads. The number of other leads we followed up on was much higher, probably close to 40 to 50 per event. We have already closed two large national brands as a direct result of our sponsorship and we have another 8 to 10 deals still in progress.”

- taulbee Jackson, Ceo

sponsors


Vip Lunches

7 Minutes on stage

Network with speakers and delegates from leading companies in an exclusive and intimate Vip lunch. this premier opportunity is only available to two sponsors – one per each day of the event.

this opportunity includes:

• Branded Vip lunch room

• Chance to invite key prospects – lunch includes up to 25 delegates of sponsors choice

• Up to three representatives from sponsoring organizations can attend the Vip lunch

sponsorshippackagesCustom Packages Available

• tabletop Logo on buffet table

• Company logo and 50 word company description on event website

• Conference producer will announce your sponsorship to delegation

• Logo display on all marketing materials and on-site signage

Lunch sponsors

• tabletop logo on refreshment table

• Branding on conference materials


Break sponsors


the Social Media Strategies Summit is the only event that provides such a unique opportunity to interact with attendees. Your company will present for 7 minutes in front of the entire conference audience.

this allows sponsoring companies to:

• Summarize key aspects of your products and/or services

• Highlight key selling points and company case study examples

• offer options and answers to the various mobile and web development challenges your company can help solve

• Company branding and signage in reception area

• Company logo and 50 word company description on event website

• Conference producer will announce your sponsorship to delegation


• opportunity to have bartenders wear a logo shirt of your organization

Cocktail sponsors

twitter Feed suMMarY: take advantage of one of the most popular aspects of our Social Strategies Series: the twitter feed.

•Nearly 3,000 tweets during our Social Media Strategies Summit, Chicago 2013.

•Branded report of all tweets captured during the summit.

•Feed and screen area branded with your company information.

•Exclusive- only one sponsor per Summit.

Live tweeting Live twitter FeedsLive twitter Screen (on-site)

@sMs_summit

sponsorshippackagesCustom Packages Available

original Content Creation & distribution

in keeping with our mission to attract and celebrate industry thought leaders, we highlight our sponsors in blog posts, newsletters, and video clips leading up to the event and afterward. please inquire within. Please inquire within.


about sMssthe Social Media Strategies Summit provides businesses – from start-up to large enterprises – with relevant case studies, interactive workshops and engaging sessions to boost their social media marketing efforts and reach their company’s business goals. During the summit, organizations learn how to effectively leverage their company’s social media presence, create meaningful content for marketing and maximize their lead potential. the SMSS is presented by Global Strategic Management institute, a leader in the industry of executive education, global conferences, summits and training sessions.

ryan Fleischhauer email: [email protected]: 619.810.1928

Connect with SMSS@sMs_summit | #sMssummit

Blog: socialmediastrategiessummit.com/blog

contact us


Social Media Infographics & Editorial Design / Linda C. Modica

Design

Transcript of Social Media Infographics & Editorial Design / Linda C. Modica