Social Media Impact on Pakistani Consumer

Behavior

Social mediain Pakistan has risen in the past few years to become one of the most

effective mediums of marketing for companies. With use of channels like Facebook,

Twitter, Pinterest and more, brands are able to attract anengage customers, as well as

shape their opinion and influence consumer behavior.

Online retailers in Pakistan such as Kaymu.pk and Darazstate that the trend of shopping

online in Pakistan has been largely promoted by social media; it is because of their

presence in social media that people have experimented with and tried out ecommerce

platforms such as Kaymu.pk through the use of social media. Online retailers have

succeeded a lot in capturing the attention of Pakistani online potential customers through

advertising services at platforms like Facebook, that target individuals on basis of their

profile demographics, interests and user history.

With smart advertising and targeting, online shopping sites are now able to attract

consumers through social media platforms, which also added credibility to the website.

The conversion ratio of online visitors coming to such e-commerce sites is also

significantly higher than those coming through other channels. The impact of social

media on a retailer or brand is huge, and new research from Ebay estimates that in the

next two years the value of social media for retail will more than double all over the

world and same holds true for Pakistan as well.

Shoppers embrace online shopping for a variety of reasons ranging from convenience to

options, price and competitiveness. To this end brands are constantly using social media

to capture and retain attention as well as influence sales- platforms like pinterest and

Instagram are especially useful as they allow companies to broadcast their products

without seeming too promotional.

In this day and age, due to the versatile kinds of social media platforms available,

influencing consumer behavior has become easier and more effective. Websites like

Kaymu.pk are bound to gain more traffic and customer growth through their presence on

social media platforms.