Social Media Guide LinkedIn for China

By Deshawn Peterson

SummaryO What is LinkedIn? LinkedIn is the largest

professional social network in the world and also it’s not blocked in China. It’s has over 10 million users in China and growing daily.

Why is LinkedIn Important for your China marketing

Why is it important? O LinkedIn allows you to network, connect, and

prospect other professionals. This is a great opportunity to meet HR members, gatekeepers, managers, and potential clients. This is the prime social network for B2B business.

Personal ProfileO Make sure your profile is complete.

Review your profile and background photo; make sure it’s a recent reflection at this point in your career.

O Share business and professional content i.e. industry insight and business articles, job opportunities, etc. (This isn’t Facebook, so your content should reflect it.)

Personal ProfileO Comment and engage in your network. Be sure

to add value or ask questions, so you’ll start a thread, which will bring more attention to your profile.

O Connect with those in your network.

O Ask your network for connections and referrals.

LinkedIn PublisherO Keep your content between 400 and 600

words long. O Make sure to use rich media from high quality

photos and videos. In a recent study, 86% of buyers expressed some level of desire to access interactive/visual content on demand.

LinkedIn Publisher Example

LinkedIn PublisherO Mention other industry leaders or

professionals in your network. Tag or mention other creditable industry leaders. This will increase your chances of those mentioned sharing and engaging your content.

O Use relevant tags i.e. time-management, HR, telecommuting.

LinkedIn PublishingO Be sure to engage all who comment on the post.

O Leave a small signature at the end of the post, bringing attention to your site, email lists, other articles, etc.

O Publishing content consistently and constantly will build your personal following.

O Post at least 20 times a month, this will reach at least 60% of your organic network.

LinkedIn GroupsO Contribute to different threads strategically.

LinkedIn groups are used to share information and opportunities, be sure to add value.

O Start a new thread. Topics including: How-to, discussing recent trends, asking for help are great ways to start.

LinkedIn Group

LinkedIn GroupO Choose quality over quantity. 2-4 groups is a

solid range to focus on.

O Create your own group focused on an industry or area that you focus on.

Company PageO Here you’ll be able to describe and present

your company or brand amongst the LinkedIn community.

O Try to use up to 2000 characters. Make sure the information is consistent with what’s on your site.

O Make sure to use the profile and background images. (No larger than 2 MB and 646 x 220 pixels)

Company PageO List general company information regarding

their specialty, industry, announcements and more.

O Share content that brings value and creditability to your company

O Use the Showcase option to focus on a particular service or product.

More NotesO Use your other channels and marketing outlets

to inform of your LinkedIn presence.O Integrate your other social media accounts for

seamless sharing. O People do business with people, so invite your

current network on LinkedIn.O Don’t be afraid to put your LinkedIn URL on a

business card.