Social Media for Small Business.pptx
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SOCIAL MEDIA FORSMALL BUSINESS
Friend or Foe?
Hess Consulting
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IS THIS YOUR PRESENT
SITUATION?
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FACEBOOK
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YOUTUBE
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TWITTER
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HOW SOCIAL MEDIA FITS INTOONLINE MARKETING
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WHERE TO START?
Twitter
LinkedIn
Google +
Focus initially on the Big Five Social Media tools
Facebook
YouTube
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FACEBOOK
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FACEBOOK
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FACEBOOK
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LINKEDIN
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LINKEDIN
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LINKEDIN
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LINKEDIN
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YOUTUBE
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YOUTUBE
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YOUTUBE
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TWITTER
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TWITTER
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TWITTER
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TWITTER
T TT
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TWITTER
TWITTER
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TWITTER
TWITTER
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TWITTER
USE HOOTSUITE TO MANAGE
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USE HOOTSUITE TO MANAGESTREAMS
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SUMMARY
1. If you are beginning your social media effort, identify yourbusiness objectives
2. Then choose from the Big 5:
Facebook, LinkedIn, YouTube, Google +, Twitter
3. Understand how Social Media helps in your prospects
buying cycle (this means knowing your target markets)
4. Plan your resources (schedule, content, responsibility)
5. Monitor activities (Hootsuite is great for this)
6. Measure results (Likes, Orders, etc)
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QUESTIONS?
AGENDA
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AGENDA
Group Discussion
Theme for next meetingJuly 16th
THE PRESENT SITUATION
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THE PRESENT SITUATION
We get 5000 marketing messages a day
How do you get your message out to your prospects?
