Jeneba Jalloh Ghatt

Attorney – Ghatt Law Group (www.ghattlawgroup.com)

Blogger/Publisher - BellyitchBlog.com, JenebaSpeaks.com

and the Politics of Raising Children at WashingtonTimes Communities

Email: jeneba(at) ghattlawgroup.com Twitter: @JenebaSpeaks IG: Instgram.com/JJGhatt

Pinterest: Pinterest/JenebaGhatt

Beyond Facebook & Twitter:

Growing Blog and Website visitors

and Sales through Newer

Social Media platforms

Agenda

Introduction

Why Other Social Media Platforms: The value of being an “Early Adopter”

Instagram: Ways to drive traffic & engage audiences using a image-based app

Google + : How to use a platform created by Google to elevate page ranks & become an industry leader

Pinterest : Not leaving page views on the table

How to put Social Media Networking your blog or business in practice on a part time basis

Questions

Why important to use social media at all if

you are a small business or website owner?

For Businesses -Customers who engage

with companies over social media spend

20-40% more money with those

companies than customers who do not

For Blogs/Websites – Sites are more likely to build a

community & increase repeat visitors who tell their

friends about your site & feel comfortable sharing

it among their own social media circles

Current Social Media Platforms

Facebook & Twitter

Facebook –

800 million active users

Over one billion people like and comment an

average of 3.2 billion times every day.

Twitter

500 Million registered users

55 Million Tweets a day

Facebook

What every business should do?

Set up a page – Get a vanity url. Ex: facebook.com/Bellyitch

Use Analytics - Tells you which images, posts are most effective and get most like, measures reach of posts

Install Social Plugins: Social plugins help publishers drive growth and engagement for their websites with a single line of code. For example, social plugins allow people to easily share interesting content with their Facebook friends through News Feed. Examples include:

Like Button - people can share a web page or a piece of content with their friends in one click.

Subscribe Button - people can follow your page with a single click

Comments Plugin - people can easily comment on articles, see the most relevant comments and share their comments with friends on Facebook.

Engage! Engage! Engage!!

Twitter

What Every Business should do?

Establish a Page: Follow like pages or individuals

Set up Lists: Private and Public to filter “noise”

Automate Tweets: Use TweetFeed

Automate posts from website or blog to Twitter page – Makes sure there is always fresh tweets on page and tells followers what type of tweets to expect

Schedule Posts : Constantly Engage audiences 24 hours clock because you can have customers, readers on the other side of the globe

Use TweetDeck or HootSuite – Schedule posts

Most Popular times people are on Twitter and online 11-2pm; After work 5-7pm, Other side of the globe

Early Adopter Importance of using newer social media platforms before competitors

Benefits of being one of first in your industry or to generally start using one of the third party tools early on:

Establish self before competitors get there

Become well known in market among users, customers and those interested in your topic or company

Unfettered access to industry leaders in a way you could never before (G+ example)

Example: Georgetown on FB, Linked In, FourSquare

Why use IG, Pinterest & G+

Why not? Doesn’t have to take you EXTRA Time if

you don’t want. You can repeat content by using

Hootsuite & Feeds and reach different audiences.

BUT Audiences are different from FB & Twitter

Instagram: Younger, People who wont take time to

necessarily read a blog post, yet they are consumers

Pinterest – Moms, homemakers, Women are

represented overwhelmingly, nearly 60%

Google plus – Techies, Mainly Men, over 80%

Instagram

What is it? Mobile App on iPhone and Android platforms that let users share personal images to a community of “like minded” individuals

Most Liked Feature- - Filters – Appeal is ability to make images prettier. IG turns everyone into a professional photographer, sort of.

30 Million people have downloaded it.

79% of Mobile Phone users use it to take photos with their phone

IG launched in October 2010 & by December had 1M users

Facebook purchased it in 2012 for a reported $1B

IG only had 13 employees when bought

Other companies offer apps can be used:

- Pic Stitch – lets create collages

- Text Gram – transmit text via Instagram

User Profile: Skew younger, Photog nuts, Ethnic & International

Like Minded = Hashtag

Not everyone is interested in photos of cats,

scenery, food etc so Instagram uses Hashtags

Hashtag – equivalent to a file in cabinet.

Instagram is one cabinet – Twitter, Pinterest,

IG & other platforms use Hashtags

Where to go file interests for those interested in

those images or topic.

Viral Quality to Images

Images can easily go “viral” via Instagram bc of two things:

1. News Feed Shows what other friends have liked. Ex. Bellyitch

2. Hashtag lets you reach non followers in very short amount of time & get them to see your image and “like” it as well

3. Likes = Getting new audiences to your IG page and possibly clicking your website to find out more.

Image of News Feed Example of how your image goes “Viral”

How are brands using IG

Brands use Instagram to showcase “Behind the

scenes” aspect of running their business,

thereby offering UNIQUE and new content not

offered to users on Twitter or Facebook

necessarily.

Showcase followers or brand adopters on their

page: Facebook and National Geographic

Simple way: ShoutOuts ex. Bellyitch

Host Contests using Hashtags

Taking users “Behind the Scenes”

Shout out Followers

LEVI’S

Source: http://www.engauge.com/assets/pdf/EngaugeInstagram.pdf

Nat Geo Day in life

Ex: If you run a company that provides light for events, you can share

behind the scenes of a “day in life” from empty room to complete set up.

Guaranteed to get mucho follows & possible business

Moby using API: Your city at 2am?

How to use IG

Schedule shares – Just as with Facebook and

Twitter, manually select a time, and staff

member to share images (11-2pm)

Liking images from followers & others in your

news Feed

Follow users back and other brands

Follow users posting images under a hashtag

associated with your brand

Pros /Cons with Instagram

Pros: Relatively low-tech and easy to use. You’re just uploading

images

Hashtags let you reach a lot of people in short amount of time

The potential is limitless

Early Adopters win – Brands/Blogs/Sites are only now coming aboard

Cons: Can’t put url links in comments

Not search engine friendly

No Multi-use option. Must log out and log in with each account.

Google Plus

Google Plus Users: 400 Million

Launched 2010 as an answer to Facebook

Skews male: 86.6% of its users are male

How does it work: Control what share by putting people into circles: Work, Friends, Bloggers

+1 is equivalent to a “Like” on Facebook

You can edit posts. FB just started letting users do that

You can hangout with users via video chat

Ex: JJGhatt

SEO-Google Rank Relationship

+1s have value in a way unlike the FB “Like” does.

Google controls search algorithm & likely pushes those

with +1 to the top

It increases your chances of going to the top of a

search.

Google Plus lets you connect with

your industry leaders Benefit of Google Plus is it lets you connect with industry leaders & let them know

who YOU are too. Ex. My experience

HERE ARE SOME WAYS TO GET THE ATTENTION OF INFLUENCERS IN YOUR INDUSTRY.

Mention them in a post

Share a post with them directly

Share a post and you're in a circle they subscribe to

Comment on a post they created

Comment on a post after they comment on it

Add them to a circle

Suggest new people to add to their circles

Tag them in a photo

Tag one of their photos

Suggest a profile photo for them

Comment on a photo after they comment on it

Comment on a photo they are tagged in

Comment on a photo they tagged

Start a conversation with them

Send them an invitation or update an event

Remind them about events

Any activity on events they created

MORE GOOGLE + OPPS

Opportunities are opening up with Google Plus

Communities

Hangout Platform to promote & engage

audiences & customers

What Are Google+

Communities?

Google+ Communities are basically discussion forums surrounding a topic. According to

Google:

You can create or join an online community for your interest

Learn and collaborate, get recommendations or just share your blog or biz with others in your industry

Public or private membership to support all kinds of groups — from topics and interests to local neighborhoods to regular poker nights

Discussion categories to find the conversations you care about most

The option to start hangouts and plan events with community members

The ability to share with your community from any +1 button across the web

Examples Of Google+ Communities

.

The Audi Community

Call of Duty Community

Liverpool FC Fans Community

What are Hangouts?

Hangouts are LIVE REAL-TIME video chats

Google Chat lets friends, families, peers, and organizations to

connect and correspond with desired audience in real-time

Google +: Pros & Cons

Pros: Active Growing communities

Opportunity to collaborate and maybe get some insights

Bloggers – GREAT PLACE to get ideas for content. Type in search and see what others are writing about

Cons:

People aren’t maximizing its potential & don’t stay on site long enough compared to others but

Google is trying to change that with its campaign of pushing communities.

PINTEREST

What is it? - It’s an online bulletin board that lets users “pin” images from a website & put it into a user-created category

Launched in 2010 with 1 M. Has 4 M users today

Female Centric: 58% female users, nearly 60% of whom are women between the ages of 25 and 44

New Options: Secret Boards. Great for Vision Boards or proprietary

projects

Group Boards. Can invite members of team to contribute or customers or readers.

What’s the Appeal? - Aspirations ex.

Aspirational

People, and women in particular, are driven by vibrant imagery

You can pin

1 . What you Want to look like

2. Recipes you want to try

3. Outfits you’d like to put together

4. Places you’d like to visit

Example: My Board

How are Brands/Sites/Blogs using

it?

Host contest: Pin it to Win It ex. Isabella Oliver

Reach Female Audiences

Establish Brand Awareness & Build Loyalty

Most importantly is

Drive Traffic!!!

Ex: my story of how I discovered it:

More awareness of site, More PR opps

More clicks and more ad revenue from clicks

My Pinterest Traffic is more than 4x+ Facebook and Twitter

Search Traffic: Pinterest is #2

Pinterest Source

Pinterest is more “sticky” than all

other platforms

People stay on it longer YouTube users stay on the site for an average of 16.4

minutes per visit,

Pinterest users stay for 15.8 minutes

Facebook users stay for 12.1 minutes and

Twitter users a mere 3.3 seconds.

Users return to it more When need an outfit

When need to whip up something for dinner and need a recipe

When couldn’t go to the gym & want a quick work out regiment

Practice: How to Social Media

Promote during your busy day

1. Automate – Use Tweet Feed to push blog

updates to all social media sites at onces

Time them throughout day – Mine go 9, 11, 1, 3 &

5, Don’t forget overseas market.

People are most online between 11-2pm, 5-7

after work

If have online radio show: Tweet or update

minutes before comes on to capture people

already sitting at their computers

Practice: How to Social Media

Promote during your busy day

2. Manual – Images get more clicks than just

script

For ex. Hootsuite will send over thumbnail of

my blog, but I get more traction if I can

transmit an image

Set a time 15 minutes to 1 hour a day to

manually

Tweet, Update FB, Respond to those who

replied, Pin Images, Instagram

Practice: How to Social Media

Promote during your busy day

Staff – Allocate someone on staff to: Post and after post follow up

Schedule Engagement Time: 9, 11, 1, 3, 5

Retweet others on Twitter

Reply to others – Show page is active

Comment on FB, Google Plus, IG pins

Manually Pin images to post – Pinning between 11-3pm will capture most uses & get most RE-PINS

Ask a query of FB, Twitter or G+ fans

Users are more likely to stay on if know you’re paying attention to them. No one likes following a robot that just self-promotes via auto Tweets or Auto posts

ENGAGEMENT SALES, VIEWS

The more you use these newer methods of Social Media networking, combined with the old ones like Facebook and Twitter, you will

Grow more fans, followers, customers

Drive more sales & pageviews which turns into ad revenue

Build your brand

Establish Brand awareness and loyalty

Establish your blog, brand or biz as an industry leader

Jeneba Jalloh Ghatt

Attorney – Ghatt Law Group (www.ghattlawgroup.com)

Blogger/Publisher - BellyitchBlog.com, JenebaSpeaks.com

and the Politics of Raising Children at WashingtonTimes Communities

Email: jeneba(at) ghattlawgroup.com Twitter: @JenebaSpeaks IG: Instgram.com/JJGhatt

Pinterest: Pinterest/JenebaGhatt

Beyond Facebook & Twitter:

Growing Blog and Website visitors

and Sales through Newer

Social Media platforms