10 Lesser Known Social Platforms and How Businesses Can Use Them
-
Upload
erica-swallow -
Category
Business
-
view
31.278 -
download
1
description
Transcript of 10 Lesser Known Social Platforms and How Businesses Can Use Them
By @ericaswallowFeatures Editorial Assistant, Mashable
10 Lesser Known Social Platformsand How Businesses Can Use Them
Types of Social PlatformsOverview
@ericaswallow
‣ Location
‣ Big names: Foursquare, Facebook Places
‣ Lesser known: Gowalla, SCVNGR, Whrrl, Loopt Star, Brightkite
‣ Q&A
‣ Big names: LinkedIn Answers, Facebook Questions
‣ Lesser known: Aardvark, Quora
‣ Press
‣ Big name: PR Newswire’s ProfNet
‣ Lesser known: Help a Reporter Out, NewsBasis
‣ Microblogging
‣ Big name: Twitter
‣ Lesser known: StatusNet
1. GowallaLocation
@ericaswallow
‣ 450,000 users (“passport holders”)
‣ “Keep up with your friends, share the places you go, and discover the extraordinary in the world around you.”
‣ Marketing opportunities:
‣ Curated Trips
‣ Branded Pins & Items
‣ Case Study: TOMS Shoes / AT&T
‣ Celebrate 1-millionth shoe for needy
‣ Prizes for checkins, virtual shoes
‣ Notable brands: Chevrolet, NBA, CNN, USA Today, Levi’s, National Geographic
2. SCVNGRLocation
@ericaswallow
‣ User-base stats not public yet
‣ “Go places. Do challenges. Earn points!”
‣ Marketing opportunities:
‣ Custom Challenges, Treks, Badges
‣ Rewards for completing Challenges
‣ Case Study: Eat Pray Love
‣ Custom trek with challenges
‣ Eat Pray Love badges
‣ Notable brands: New England Patriots, Journeys, National Geographic, Resident Evil, Tesla, Harvard University, MetLife
3. WhrrlLocation
@ericaswallow
‣ 300,000 users
‣ “Check in, unlock Societies, unleash your Footstream.”
‣ Marketing opportunities:
‣ Custom Societies
‣ Society Rewards
‣ Case Study: Murphy USA
‣ Murphy USA National Society
‣ Chance to win free gas for checking in
‣ Weighted odds based on loyalty
‣ Notable brands: Red Bull, Caesars Palace, Cirque du Soleil, Jive Records
4. Loopt StarLocation
@ericaswallow
‣ 4 million users across all Loopt platforms
‣ “Go places, find friends, get stuff.”
‣ Marketing opportunities:
‣ Custom real-world rewards
‣ Coupons, e-mail codes, displayed codes for cashier
‣ Case Study: Virgin America
‣ 2-for-1 tacos and tickets to Mexico
‣ 5th highest sales day in Virgin America history
‣ Notable brands: Steve Madden, Gap, Sports Authority, Paul Frank, Burger King
5. Brightkite‣ 5.5 million users
‣ “The simple way to keep up with friends & places.”
‣ Marketing opportunities:
‣ Highly targeted media placement
‣ geography, behavior, time
‣ Loyalty programs
‣ Case Study: Starbucks
‣ Location & competitor targeting
‣ Badges, coupons, happy hours
‣ Notable brands: McDonald’s, Dentyne, Best Buy, Sharpie, P&G, CBS
Location
@ericaswallow
6. AardvarkQ&A
@ericaswallow
‣ 90,000 users (56% have asked or answered a question)
‣ “Tap the knowledge of people in your network!”
‣ Marketing opportunities:
‣ Demonstrate expertise
‣ Networking
‣ Notable Brand Advocates:
7. QuoraQ&A
@ericaswallow
‣ User-base stats not public yet
‣ “A continually improving collection of questions and answers created, edited, and organized by everyone who uses it.”
‣ Marketing opportunities:
‣ Custom service
‣ Demonstrate expertise
‣ Notable Brand Advocates:
8. Help a Reporter OutPress
@ericaswallow
‣ 150,000 users
‣ “Everyone’s an expert at something.”
‣ Marketing opportunities:
‣ Free press and exposure
‣ Case Study: Ciampa Fray-Witzer, LLP
‣ Small law firm in Boston
‣ Within a few months, placement in:
‣ Wall Street Journal
‣ The Washington Post
‣ TheStreet.com
‣ Notable news agencies: ABC, CBS, CNN, Fox, Reuters, AP, Condé Nast
9. NewsBasisPress
@ericaswallow
‣ 3,300 sources / 580 journalists “Better media relations for journalists and companies.”
‣ Marketing opportunities:
‣ Free press and exposure
‣ Case Study: Callture (telecom provider)
‣ Media placement with eWEEK within a week of signing up (“How Google Gmail Calling Affects Skype”)
‣ Notable news agencies: Wired, AOL News, TechCrunch, Milwaukee Journal Sentinel, Crain's Chicago Business
10. StatusNetMicroblogging
@ericaswallow
‣ Unknown number of users
‣ “Bring the conversation to your domain.”
‣ Marketing opportunities:
‣ Internal or external customized microblogging service
‣ Case Study: Motorola
‣ Internal, privately hosted social communications platform called Motmot
‣ Security, cost-efficiency, easy integration with other internal tools
‣ Notable brands: Mozilla, Sacramento Kings, Creative Commons, wikiHow
Types of Social PlatformsOverview
@ericaswallow
‣ Location
‣ Big names: Foursquare, Facebook Places
‣ Lesser known: Gowalla, SCVNGR, Whrrl, Loopt Star, Brightkite
‣ Q&A
‣ Big names: LinkedIn Answers, Facebook Questions
‣ Lesser known: Aardvark, Quora
‣ Press
‣ Big name: PR Newswire’s ProfNet
‣ Lesser known: Help a Reporter Out, NewsBasis
‣ Microblogging
‣ Big name: Twitter
‣ Lesser known: StatusNet