Social Media for Social Media for Small BusinessSmall Business

Building your brand through online marketing strategyBryna Jones

Engine Communications, 2010

GoalsGoals

Understand the difference between traditional marketing and social media marketing

Define social media marketingTo understand SM’s real-world applicationNavigate the “Big 3”: blogs, Facebook,

TwitterSet up your own social media platforms

What is Marketing?What is Marketing?

The process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. – Wikipedia

What strategies are you currently using to market your business?

What’s ChangedWhat’s Changed

Traditional Marketing Social Media Marketing

ProductPricePlacementPromotion

ContentContextConnectionCommunity

The Social Media RevolutionVideo

What is Social Media?What is Social Media?

Social media uses Internet and web-based technologies to transform broadcast media monologues into social media dialogues. It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

- Wikipedia

Making Sense of It All

Deciding which social media tools you need in your repertoire can be a daunting task.

Let’s break it down...

Social Media in Plain EnglishVideo

Mission, Vision, ValuesMission, Vision, Values

Ask yourself:

Who are we?Where do we want to go?How do we want our audience to see us?When was the last time we updated our

communications/marketing plan?

Is social media the answer?

Are you excited yet?!Are you excited yet?!

Learning by ExampleLearning by Example

Break into three groups:

Dell - ideastorm.comStarbucks – starbucks.caWorld Vision – worldvision.ca

How are they incorporating SM into their online marketing mix?

Break!Break!

Are You Search Are You Search Engine Optimized?Engine Optimized?

How do you decide which social media platforms are right for you?

•Facebook•Blogs (Wordpress, Tumblr, Blogspot)•Twitter•LinkedIn•Flickr•YouTube

Blogging for Blogging for BeginnersBeginners

Three types of blogs:

1.Wordpress2.Blogger3.Tumblr

A blog is:

Type of websiteUpdated frequentlyMulti-mediaSubject related or

personalInteractive ability

(comments)

A Little Birdie Told Me

Twitter is a social networking and micro-blogging service that allows users to send messages, known as “tweets.”

•Messages can only be 140 characters in length•@•#•Links

•Key: Information sharing and networking

Facebook FactsFacebook Facts•Over 350 million active users•2.5 billion pictures uploaded daily•Average user has 130 friends and sends eight friend requests per month•If Facebook were a country, it would be the fifth largest in the world•Initially created for college students, FB users over age 26 now represent 60% of its population

Get Your Hands Dirty!Get Your Hands Dirty!

How Not toFail (Whale) Yourself

Q: How do you prevent your reputation from ending up in the Google gutter?

A: Control Your Key Messages!

Be Aware

Be Respectful

Be Helpful

The Good, the Bad, and the Perez The Good, the Bad, and the Perez

Perez Hilton Wil.I.Am

Learn From the BestLearn From the Best

People who get social:Chris BroganSarah EvansJulia Roy

Locally:Brandy GaleDan TaylorHastings County

Brandy Gale

Winding Violets

Any Questions?Any Questions?