SOCIAL MEDIA Buzz….

• Media is an instrument for communication, like a newspaper or a radio, so social media would be a social instrument of communication.

Is it social networking?

Is it social bookmarkin

g? Is it wiki?

• Media to – share, communicate and exchange ideas.

• Social media is also called as Web 2.0

• Consumer generated media – of the people, for the people & buy d people.

Lets party?Is it Monday today?

suroje.ghosh ***a

Face book

•Facebook is a social networking service and website

•As of July 2011, Facebook has more than 800 million active users

•Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.

•Facebook has affected the social life and activity of people.

•Twitter is an online social networking and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets. Also includes image sharing.

•Described as the "SMS” of the Internet

• It's a great way to keep in touch with your friends and quickly broadcast information about where you are and what you're up to.

mtiwari@ V all know

•It is a business-related social networking site.

• it is mainly used for professional networking

• In June 2011, LinkedIn had 33.9 million unique visitors

•Available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish

• Blog  is a type of website or part of a website.

• Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

• Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Why was it used before?

HAR EK FRIEND

ZARURI HOTA

HAI !!!!

Coz…

AND NOW EVEN

BUSINESSUNDERSTANDIN CONSUMER

BEHAVIOUR

BRAND PROMOTIONS

Traditional media Social media

Fixed, unchangeable Instantly updated

Limited media mix All media mix can be achieved

Finite Infinite

Sharing not encouraged Participation encouraged

Control Freedom

for retailers

Benefits to retailers

• Getting consumer insights into the products and services

• Educate and excite the consumers about the brand

• Unique image of the brand in minds of consumers

• Reach a new audience

• Word of mouth

How can you use these as marketing tools

?

See how your brand is perceived:

•Tags•Mentions•Likes•Etc.

Create free content to share:

•Articles

•Video

•Images

Share videos

On YouTube over 65 000 videos are uploaded daily.

Tap into existing online video audiences.

2 ways to market through YouTube:

• Promote content through YouTube• Advertise next to content on YouTube

If an advert is good enough, people will want to watch it

http://www.youtube.com/watch?v=8ulbjaKmKG0&NR=1

Disadvantages for Retailers

1)News in the social media spread like bushfire around the world because of the viral potential of the media. This is the case even when the news are negative or in bad taste.

• Eg:-

Disadvantages for Retailers

2) Another one of the top disadvantages of social media is the need for intensive labour. 

3) Another thing to mention is that you must be ready to connect with your audience at all time. If you have updated helpful information on a network, a person who is interested might respond and it is upon you to reply their queries and satisfy their curiosity.

Disadvantages for Retailers

4) You will be required to stay abreast with all upcoming sites and be ready to make the necessary change. If you are not adaptive, then you might be in trouble because social media in nature will change constantly.

5)Identification

6) Social Media is more Time Consuming then companies expect

Genre Wise Traffic of Different Social Media

Players

• The Biggest Question is that why Facebook and not Others?

• What drives users to spend more time on FB than MySpace or Twitter or anytghing else.

• It is more to do with the Mixed bag of offerings through which FB keeps its visitors busy.

• FB witnesses a mix bag of users hitting its site on a daily basis .

Companies using Social Media to increase Customer Service 

• Sony has adopted Social Media to engage and interact with customers

• On Twitter – 1,000 plus followers

• On Facebook – 69,000 plus fans following

• Uses Twitter and Facebook for promotional activities & interacting with customers.

• It maintains different profile media for its different product categories.

• Created Twitter, Facebook Fan Page, YouTube Channels, and Linkedin Groups.

• Linked-in profile has 17,000 plus followers.

• Uses Twitter & Facebook for promotional activities to boost customer support.

Interactivity level of the Consumer Electronic Companies

• We have calculated the Social Grades of different brands on Facebook, Twitter, LinkedIn, YouTube and Blogs.

Facebook as a medium

• Creating Fan Pages to post contact information & recent updates of their products and services.

• Fan Pages allows to interact with other existing fans.

• Fan Pages also have separate pages for discussions, products, application and services.

• Product Reviews, Poll, Notes, Discussions, Photos, Videos & feedback.

Twitter as a medium

• Used to monitoring brand, indentifying brand influence, and to interact with customers.

• Customers are getting instant customer support and tips from Company.

• Live Tweeting about their events and product launch.

• Customer engaging, Promotional and marketing activities

Youtube as a medium

• Uploading and sharing videos to educate their customers

• Visual interaction, promotion, taking feedback & comment about their product.

Group Members

• Jibran • Shashank• Dhaval• Asrar• Irfan