Social Media

Revolution

Bruce Reyes-Chow

Image taken from http://www.leicesterforbusiness.org.uk/news/social-media-future-future-now/

Social Media: forms of electronic communication (as Web sites for social

networking and microblogging) through which users create online communities to share

information, ideas, personal messages, and other content (as videos)

Merriam-Webster

Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.

Wikipedia

Social media differ from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 37 percent to 121 billion minutes in July 2012 compared to 88 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income.

According to Mirriam-Webster, the term Social Media was not used until 2004, however, it existed before the term was coined. Geocities, created in 1994, was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.

https://www.youtube.com/watch?v=SgNIIUD_oQg

https://www.youtube.com/watch?v=0eUeL3n7fDs

Image taken from http://www.leicesterforbusiness.org.uk/news/social-media-future-future-now/

Image taken from http://www.modernworkers.com/services/social-media-management/

Pew Research - March 13, 2013

Teens & Technology: Understanding the Digital Landscape

78% of teens have a cell phone.

74% of teens (ages 12-17) are “mobile internet users” who say they access the internet on cell phones, tablets and other mobile devices at least occasionally.

37% of all U.S. teens own smartphones, up from just 23% in 2011.

24% of teens are “cell-mostly” internet users, while 15% of adults are “cell-mostly". Among teen smartphone owners, half are “cell-mostly”.

Older girls are especially likely to be cell-mostly internet users; 34% of teen girls ages 14-17 say they mostly go online using their cell phone, compared with 24% of teen boys ages 14-17. This is notable since boys and girls are equally likely to be smartphone owners.

The Conversation Prism

Image taken from https://conversationprism.com/free-downloads/

Social Media Platforms

Facebook: Social network that allows users to create a personal profile, add other users as friends, exchange messages, and receive automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".

Similar: MySpace, Tagged, Google+, Badoo, Friendster

Social Media PlatformsTwitter: An online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app. Popularized the use of “Hashtags”.

Similar: Pheed, Echo, Formspring, Status.net, Bleeper

Social Media Platforms

Instagram: An online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.

Similar: Vine, Cinemagram, Hipstamatic, Shutterfly, Snapchat

https://www.youtube.com/watch?v=57dzaMaouXA

Social Media Platforms

Pinterest: A visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes.

Similar: Flipboard, Pulse, Paper.li, Feedly

Social Media Platforms

YouTube: A video-sharing website, on which users can upload, view and share videos. The site displays a wide variety of user-generated and corporate media video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos.

Similar: Vimeo, Netflix, SocialCam, Funny or Die, TED

Social Media Platforms

Kik: App that uses a smartphone's data plan or Wi-Fi to transmit and receive messages. Kik is used to send text messages and allows users to share photos, sketches, voice messages, and other content. Kik Messenger requires users to register a username as form of identification instead of using a phone number.

Similar: Snapchat, iMessage, Whats App

Social Media Platforms

Foursquare: A location-based social network for mobile devices. Users "check in" at venues through an app by selecting from a list of venues located nearby. Location is based on GPS coordinates in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges". The user who checks in the most often to a venue becomes the "mayor," and users regularly vie for "mayorships."

Similar: FaceBook, Banjo, Yelp, Doppler, Gowalla

Social Media Platforms

Yelp: An online urban guide and business review sites, it allows users to post and read reviews of various establishments, including restaurants, retail stores, service providers, churches, etc.

Similar: Amazon, Angie’s List, Epinions

Social Media Platforms

Spotify: A commercial music streaming service that allows users to listen to and share music with friends also on Spotify.

Similar: Pandora, Soundcloud, Last.fm, Grooveshark

Social Media Platforms

Linkedin: A business-oriented social networking service that is mainly used for professional networking and job searches.

Similar: Branch Out, Plaxo, Identified

Social Media Platforms

Dropbox: Allows users to create a special folder on each of their computers, which Dropbox then synchronizes so that it appears to be the same folder (with the same contents) regardless of which computer is used to view it. Files placed in this folder are also accessible through a website and mobile phone applications. Selected folders and/or files can then be shared with specified individuals.

Similar: Google Drive, Slideshare, Docstoc

Social Media Platforms

SnapChat: users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from Snapchat's servers. According to Snapchat in May 2014, the app's users were sending 700 million photos and videos per day.

Similar: Google Drive, Slideshare, Docstoc

http://avalaunchmedia.com/blog/paws-vs-claws

The 2012 Teens and Privacy Management Survey sponsored by the Pew Research Center’s Internet and American Life Project obtained telephone interviews with a nationally representative sample of 802 teens aged 12 to 17 years-old and their parents living in the United States. The survey was conducted by Princeton Survey Research Associates International. The interviews were done in English and Spanish by Princeton Data Source, LLC from July 26 to September 30, 2012.

Teens and Communication Choices➡ 39% of teens make and receive voice calls on their mobile phones every

day.

➡ 35% of all teens socialize with others in person outside of school daily.

➡ 29% of all teens exchange messages daily through social network sites.

➡ 22% of teens use instant messaging daily to talk to others.

➡ 19% of teens talk on landlines with people in their daily lives.

➡ 6% of teens exchange email daily.

➡ 75% of teens text. 63% of teens say they use texts to communicate with others every day.

Information from July 2011 Survey

1. What is the median number of text messages for the typical teen text user on a daily basis?

• 60

2. Older teen girls (14-17) are the most enthusiastic texters. What is their median number of text per day?

• 100

3. How about the boys? What’s their median number of texts per day?

• 50

Teen Texting

Information from July 2011 Survey

Facebook is important as a kind of social broadcasting space

Female (age 15): “And so after school the day before, someone said ‘oh, the assembly’s sure going to be fun.’ And I’m like, ‘what assembly?’ And they’re like, ‘the assembly that we’re performing in.’ ‘What assembly that we’re performing in?’ No one had remembered to tell me, because they had only posted it on Facebook. So after that I just got a Facebook to know what’s going on.”

Despite an increased presence on FaceBook, activity on and enthusiasm for Facebook appears to be waning. Why? Here are some thoughts behind this

decrease: !

❖ Increased adult presence: fastest growing segment of the population on FaceBook is female ages 55-66.

❖ People sharing excessively.

❖ Stressful drama associated with the site.

❖ Ability to post on Facebook without being on Facebook from other social media sights like Twitter and Instagram.

Social Media Focus Group Quotations

Female (age 14): “I think Facebook can be fun, but also it’s drama central. On Facebook, people imply things and say things, even just by a like, that they wouldn’t say in real life.”

Female (age 19): “Yeah, thats why we go on Twitter and Instagram [instead of Facebook] . My mom doesn’t have that.

For teens, managing their “social privacy” online is paramount.

Lots of time and energy are devoted to reputation and network management:

74% of teen social media users have deleted people from their network.

59% have deleted or edited something that they posted in the past.

53% have deleted comments from others on their profile or account.

45% have removed their name from photos that have been tagged.

31% have deleted or deactivated an entire profile or account.

19% have posted updates, comments, photos or videos that they later regretted.

Why is SnapChat so popular?

More like a visual conversation than other digital tools – when it’s over, it’s gone, like a hallway chat

Doesn’t become part of the curated durable portrait of YOU online

Enables speedy exchanges of pictures and videos

Most schools have not blocked it yet

Quotations about SnapChat

Female (age 16): “Yeah, [Snapchat] it’s faster. And you can use Snapchat at school with the school’s website.”

Female (age 16): “Well, because Facebook, everyone sees what I’m doing. But Snapchat is just to one person, unless they’re a jerk and they screenshot it and post it on Facebook. But mostly it’s just the person that you’re sending it to, so it’s like a conversation.”

Female (age 17): “And it’s just kind of fun. Because it’s like texting, but you get to use your face as the emoticon instead of an actual emoticon.”

Snap Examples

More Focus Group Quotations:

Friending teachers and preachers

Female (age 14): “I think I wouldn’t [become Facebook friends with my teachers]. Just because I’m such a different person online. I’m more free. And obviously, I care about certain things, but I’m going to post what I want. I wouldn’t necessarily post anything bad that I wouldn’t want them to see, but it would just be different. And I feel like in the classroom, I’m more professional [at] school. I’m not going to scream across the room oh my God, I want to dance! Or stuff like that. So I feel if they saw my Facebook they would think differently of me. And that would probably be kind of uncomfortable. So I probably would not be friends with them.”

More Focus Group Quotations:Friending teachers and preachers

Male (age 18): “Yeah, I go to church and all, so I don’t want to post certain things because I don’t want the preacher looking at my Facebook. Because I go to church with her. So then if she sees me, yeah, baby, and yeah. I feel like it does affect the way you use social [media]. You have that respect for something or for a group that you’re into or anything, like… yourself, because maybe that’s who you are, but at the same time, you love that group and you never want to disrespect them. So at that point, I feel like it does affect you. Sometimes affecting you doesn’t always mean negatively. It can sometime[s] be positively, you know?”

More Focus Group Quotations:College admissions officers can find out things

Male (age 18): “So honestly, the only time I’ve ever deleted for a picture is because I’m applying for colleges. You know what? Colleges might actually see my pictures and I have pictures like with my fingers up, my middle fingers up. Like me and my friends have pictures, innocent fun. We’re not doing anything bad, but innocent fun. But at the same time, maybe I’m applying for college now. Possibly an admission officer’s like, you know, this kid’s accepted. Let’s see what his everyday life is like. They’re like, um–”

Social Media Revolution

“We don’t have a choice on whether we DO social media, the

question is how well we do it.”

-Erik Qualman