Social Media for Nonbelievers
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Social Media for Non- believers Hall Web Services
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If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.
Transcript of Social Media for Nonbelievers
Social Media for Non-believers
Hall Web Services
Who We Are
Hall Web Serviceswww.hallme.com@Hall_Web
• 10+ Years in Business
Who We Are
Amanda O'BrienInbound Marketing [email protected]@amanda_pants
Ask Questions!
• Use GoToWebinar “Chat” or “Ask a Question”
• Twitter with #SEOvision tag
What We Will Discuss
• Why Social Media is a Necessary Evil
• Basics of Social Media
• 10 Things You Can Do to Not Fall Off the Map
What is Social Media
Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
What is User Generated Content?
Why you should care
This is how your customers are communicating
Research Buying
• People are looking BEFORE they buy• Give them something to find• Corporate transparency• Customers preview products and SELLERS• We value the opinions of others when we buy• Ability to converse with hundreds before we make a decision
1. Fear 2. Lack of knowledge 3. Time constraints
Why you aren't using Social Media
Benefits of Social Networking
• Corporate Transparency• Build Trust with Customers• Generate Inbound Links• Reputation Management• Promote your blog and website• Inexpensive – just takes time• Build relationships before purchasing point• Be a part of the conversation that is already going on• Extend your events, seminars, webcasts, conventions
10 Simple Things to Stay on the Map
1. Social Media isn't going away
Photo credit: http://www.flickr.com/photos/matthamm/2945559128/
2. Companies are more social
3. Social Media is a communications tool
Photo credit: http://www.flickr.com/photos/yarnivore/3827484983/
4. Listen
5. Talk to your customersWhere are they?
Photo credit: http://www.flickr.com/photos/scoobay/224565711/
6. What are your competitors doing?Are they seeing any success?
7. Create Policies Before, not After
8. Content Strategy
9. Keep it on the table
10. Set goals and measure them
Case StudiesUnited Linen
http://www.slideshare.net/bdionline/bdi-91609-b2b-social-communications-case-studies-conference-deloitte
Case StudiesDeloitte
International Accounting and Consulting Organization
• Recruiting pipeline• LinkedIn• Twitter• Facebook• Wiki• Internal online community• Deloitte Film Festival on YouTube
Re-cap
Photo credit: http://www.flickr.com/photos/regenia/2405530632/
• Social Media is just conversations online• Your customers are creating content about:
– Products– Services– Sellers– Everything
• People are researching online
• Social Media isn't going away
• The internet is becoming more social
• Don't get left behind. Different levels of engagement
Learn More!• Web Vision Blog - http://www.hallme.com/blog• Webinars – http://www.hallme.com/webinars• Follow Hall on Twitter - @Hall_Web• Call us! 1-877-425-5932 (HALL-WEB)
Case studies and content: http://delicious.com/chrisbroganeBook on Policies:
http://davefleet.com/downloads/social-media-policies-ebook.pdfEbook 10 Steps to Social Media Success: http://www.hallme.com/sage-social-media-success.php
