1. 2009 Site-Seeker, Inc. Social Media For Manufacturing Kathy Hokunson Regional Sales Manager www.site-seeker.com 2. 2009 Site-Seeker, Inc. Officially Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, video and audio. www.wikipedia.org www.site-seeker.com 3. 2009 Site-Seeker, Inc. The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit. From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide www.site-seeker.com 4. 2009 Site-Seeker, Inc. 13 hours : The amount of video uploaded to YouTube every minute 412.3 years: The amount of time it would take to watch every video on YouTube 100,000,000: The amount YouTube videos watched every day 1382%: The monthly growth rate of twitter users January February 2009 3,000,000: The average number of tweets on twitter.com every day 5,000,000,000: The number of mins. spent on facebook every day www.site-seeker.com 5. 2009 Site-Seeker, Inc. Social Media is: 1. Public Relations 2. Customer Service 3. Loyalty Building 4. Collaboration 5. Networking 6. Customer Acquisition www.site-seeker.com 6. 2009 Site-Seeker, Inc. Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST www.site-seeker.com 7. 2009 Site-Seeker, Inc. These platforms have been the perfect tools to get the word out to a large range of the customers. These tools have allowed us to promote new products to new markets with a very minimal expense. This diligence has increased their website traffic at an astounding rate. www.site-seeker.com 8. 2009 Site-Seeker, Inc. Social Media Sites www.site-seeker.com 9. 2009 Site-Seeker, Inc. Who uses Linkedin & Why? Business professionals LinkedIn promotes: business intelligence business development creation of business relationships conversation www.site-seeker.com 10. 2009 Site-Seeker, Inc. Community Connecticut Manufacturing Network New England Manufacturing Connecticut Aviation and Aerospace Professionals CBIA CT Technology Council Connecticut Optics & Photonics 50 groups for the term Kaizen 66 groups for the term Lean Manufacturing www.site-seeker.com 11. 2009 Site-Seeker, Inc. Your Linkedin Profile Create your account Build your online profile - Completely Summarize your expertise Build your community Request Recommendations Give Recommendations Integrate blog Upload presentations Join and engage in relevant groups www.site-seeker.com 12. 2009 Site-Seeker, Inc. Promoting Linkedin Let people know and promote your profile Kathy Hokunson Sales Manager Site-Seeker, Inc. Phone: (860) 844-0560 Cell: (860) 982-8636 Fax: (860) 844-8161 www.site-seeker.com Read my blog: www.site-seeker.com/kathysblog follow me on: Linkedin and Twitter @katiehoke www.site-seeker.com 13. 2009 Site-Seeker, Inc. www.site-seeker.com 14. 2009 Site-Seeker, Inc. www.site-seeker.com 15. 2009 Site-Seeker, Inc. www.site-seeker.com 16. 2009 Site-Seeker, Inc. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia www.site-seeker.com 17. 2009 Site-Seeker, Inc. Types of Twitter Communication 1 2 3 4 Personal Informational Promotional Automatic What has your Whats the latest What are you Fresh bread just attention? news (about that missing? out of oven now company)? (What are you doing?) Business Uses Business Uses Business Uses Business Uses Monitoring & PR / Corporate Channel for new Data Push and Customer Service communications form of Automated Market research Demonstrate promotion Interaction with expertise by Organise / Customers / Emotional bond Customer B2C, B2E, E2E sharing Promote Events knowledge Systems www.site-seeker.com 18. 2009 Site-Seeker, Inc. Tweetdeck to Manage Your Twitter Community www.site-seeker.com 19. 2009 Site-Seeker, Inc. We asked a question . . . . We got an answer . . . www.site-seeker.com 20. 2009 Site-Seeker, Inc. We wanted people to know . . . And it worked ! TRAFFIC: 195 Clicks www.site-seeker.com 21. 2009 Site-Seeker, Inc. Before you start. . . Define your objectives What are your goals Who do you want to reach Is it personal, professional or both How often can you consistently interact Why type of information do you wish to share www.site-seeker.com 22. 2009 Site-Seeker, Inc. Where to Start Dont get overwhelmed you dont need to do it all Focus on areas where your clients and prospects engage Start simple & make it effective Once you are comfortable in one, try another www.site-seeker.com 23. 2009 Site-Seeker, Inc. Twitter Resources & Tools www.tweetdeck.com http://twitter.grader.com/ www.hashtags.org www.wefollow.com http://business.twitter.com/twitter101 www.twuffer.com www.bit.ly www.site-seeker.com 24. 2009 Site-Seeker, Inc. Recommended Reading Online Reputation Management (ORM) http://outspokenmedia.com/guides/orm-guide/ Enquiro Research Marketing to a B2B Technical Buyer http://pages.enquiroresearch.com/b2b-tech- 2007.html?source=Marketing_To_A_B2B_Technical_Buyer_whitepaper www.site-seeker.com 25. 2009 Site-Seeker, Inc. Thank You www.site-seeker.com Kathy Hokunson kathyhokunson@site-seeker.com Follow me @katiehoke @siteseekerinc @FuZionMarketing www.site-seeker.com