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Birmingham Trainer Update 2013

SOCIAL MEDIABy

Sarby Soorae / John Cosgrove 2013

#BSOLgpe

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Twitter is an example of

A.BlogB.MicroblogC.E learningD.Wiki

0% 0%0%0%

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When was the first email sent?

A.1971B.1981C.1991D.2001 0% 0%0%0%

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Social Media Timeline

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Social Media is powerful and highly relevant to real life and medicine

A. Strongly AgreeB. AgreeC. Somewhat AgreeD.NeutralE. Somewhat

DisagreeF. DisagreeG.Strongly

Disagree

0% 0% 0%0%0%0%0%

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Social media is an excellent use of time

A. Strongly AgreeB. AgreeC. Somewhat AgreeD. NeutralE. Somewhat DisagreeF. DisagreeG. Strongly Disagree 0% 0% 0%0%0%0%0%

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Have you ever “AUTO-SURFED” (ie “GOOGLED”) yourself?

A.YESB.NO

0%0%

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When do use you Social Media?

A.At workB.At HomeC.Never

0%0%0%

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Rogers’ bell curve

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Who has the most twitter followers?

1. Clare Gerada

2. Jeremy Hunt

3. Christian Jessen

4. Ben Goldacre

Clare G

erard

a

Jerem

y Hunt

Christian

Jesse

n

Ben Goldac

re

0% 0%0%0%

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What social media do you use?A.noneB.TwitterC.FacebookD.WhatsAppE.Google plusF. Linked InG.PinterestH.WordpressI. BloggerJ. Doctors net

10% 10% 10% 10% 10%10%10%10%10%10%

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What would you share on social media?

A.NothingB.ProfessionalC.HobbiesD.PhotosE.FamilyF.Gossip/ CelebrityG.ReligionH.Politics

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Who would you share with on social media?

A.No oneB.FriendsC.FamilyD.ColleaguesE.EmployersF.PatientsG.PoliticiansH.Journalists

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What are barriers to using social media?

A.TechnophobiaB.Concerns about

confidentialityC.Lack of timeD.Is it worthy or to

frivolous

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Why should you use social media? • Engage patients, researchers, clinicians and

consumers by creating dialogue and debate

• Increase dissemination of your educational message and research results immediately

• Restriction of messages to 140 characters forces brevity

• Free to use, available to everybody

• Network is horizontal and allows networking Mutual support & Sharing ideas w/ opinion leaders

• Health promotion

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by Anne Marie Cunningham

10 reasons anyone interested in medical education should use Social Media

Maslow’s Hierarchy of Needs

PHYSIOLOGICAL OR SURVIVAL NEEDS

SAFETY NEEDS

LOVE, AFFECTION, AND BELONGINGNESS NEEDS

ESTEEM NEEDS

SELF-ACTUALIZATION

NEED

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Social Media explained

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What is twitter?• Twitter is a micro-blogging tool and a social media platform

that • allows users to Tweet (or message) 140 characters or less.

You can tweet about anything ...• from how busy the morning commute isto • advertising your business or discussing professional issues.

The Blog That Peter Wrote • pme2013.blogspot.co.uk/2011/12/conceptualising-twitter.ht

ml• pme2013.blogspot.co.uk/2011/08/how-to-use-twitter.html

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Twitter jargon buster

Timeline: the first screen you see, which displays the tweets of all those you follow. Don’t try to read them all!

@: to mention someone in a Tweet, which ensures they will be able to read it whether or not they follow you. (if your Tweet begins with a @mention, it will by default only be

seen by that person and those that follow both of you)

#: hashtag – by preceding any word with the ‘#’ symbol this term can then be ‘followed’ or ‘searched for’, which enables other users to identify tweets around a particular topic of interest - also commonly used as an aside #joke

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Twitter jargon busterRT: “ReTweet” - a message that you share with your followers without alteration. MT: “Modified Tweet” - a message that you retweet with small changes HT: “Heard Through” or “Hat Tip” – a quote from outside Twitter DM: Direct Message, a private message sent between two people who follow each other on Twitter and not viewable to others.

(to send a direct message, the other person needs to be following you)

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Twitter jargon buster• *explains as if on stage*

• Follow Friday #ff

• THIS! >>

• Favouriting

• Block/report spam

• Protected accounts

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Opposition to the NHS Health Bill

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Twitter: it is worth the effort – Clare Helm• To all those who have said to me in recent times: “I can’t join

Twitter, I don’t have time” or “I’m too nervous to tweet as I might say the wrong thing” all I would say is this:

• It is absolutely worth the effort, you get out what you put in, you don’t have to tweet about absolutely everything but the more you get involved, the more connections you will make.

• Someone once said to me, as long as you only tweet things which you would say to your boss and your parents you are probably fairly safe. People do like you to have opinions on Twitter but if you prefer to just “lurk” that is ok too, you will still learn.

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Conclusion Twitter is not just a superficial collection of 140 character messages, stuffed with celebrity spats and thus entirely irrelevant to real life and medicine

Social media is driven by people who are passionate about the information they disseminate and share

Living network that is constantly adapting and changing

Engage the patient, the media, the researchers, the clinicians, trainees, students, the consumers and politicians

Platform to disseminate high-quality educational material and research worldwide

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Possible takeways• LinkedIn profile• Tiko’s GP Group• Personal twitter account• Healthcare in the UK Google Plus community• Blog• Surgery twitter account

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