Social Media for Employment

Presented by: Melonie GallegosSeptember 18, 2009

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My Stats

• Social Media Director, Geary

Interactive in San Diego

• Clients: WD-40, Bumble Bee

Tuna,

• 10+ years in digital marketing

• NorCal girl

• Bachelors Degree in Marketing

and Communications CSUS

Business Blog: www.InteractiveMarketingCafe.com

Twitter: @melonie

Hashtag for this event: #gearyi

Real Results.

Social media: a couple definitions

...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.

groundswell: winning in a world transformed by social technologies

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.

The social media revolution: Fad?

Who uses it?Quiz: How many people use social media in the U.S.?

Answer: Over 51.6% of U.S. internet users are on social networks, that’s

109.2 million people(eMarketer April 2010)

©2010 Geary Interactive | proprietary and confidential | 6

Adoption

500 million active users

100 million active users

75 million active users

100 million members

Sources: Facebook http://www.facebook.com/press/info.php?statistics, MySpace http://www.myspace.com/pressroom?url=/fact+sheet/, LinkedIn Feb 2010 http://en.wikipedia.org/wiki/LinkedIn, Twitter Jan 2010 http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/

If Facebook were a country, it would be the 4th largest.

What’s your social media personality?

Photo credits: Flickr artists Urban Mixer, jonesor, uacheesehead

Social media at work

• Most activity occurs during the weekday during working hours

• 22% of people Tweet for work related reasons and 9% for research

• More companies monitor employee social media regardless of location (work, home)

• Forward companies discovering the benefit of employees as a social media audience

“We’ve found that it’s a great way to form more personal connections with both employees and customers.”-Zappos CEO Tony Hsieh

Why companies use social media

1. Marketing2. PR3. Customer support4. Building brand awareness5. Employee collaboration and team building6. Brand communications7. Sales

56% of people feel a stronger connection with brands who interact with them in social media

Source: eMarketer 9/08

Social media corporate policy

Why?• Transparency on employee privacy

rights• Awareness on company policies and

ethics in the Social Web• Expectations on company

confidentiality• Establish response process

Who it affects• Employees• Partners and vendors• C-Level• Marketing & PR• Customer service

Photo credits: Flickr artist DanBrady

High risk areas

Why?• Public vs. private• Opinions may be seen publicly• Pictures and video

Facebook Fired8% of US Companies Have Sacked

Social Media Miscreants• A Facebook post criticizing his employer, the Philadelphia Eagles, cost a

stadium operations worker his job• A teenager was fired from her job after calling it boring on Facebook. • Employee fired on Facebook for calling her boss a “Wanker”

The dirty pizzaemployee faux paus

In February Domino’s Pizza employees caught posting an online video of a coworker:

• Putting cheese up his nose • Sneezing on food• Passing gas on salami

…grossing out millions of people and causing a public relations headache for the international franchise.

They were arrested and charged with food tampering.

Viewed over 1MM times!

Best practices to keep out of trouble

• Be authentic, be yourself• Cocktail party consciousness, the martini or wine drinker• Be thoughtful about what you put in writing• Put party pictures in private groups• Never assume anything is private even behind the wall of

privacy settings• Be aware of who you allow into your networks (friending

your boss on Facebook)• Be diplomatic in engaging with others (comments,

discussions etc)

Beer person?…that’s ok, just be ready to accept the consequences.

Using Social for the job huntHigh impact platforms for marketing your professional brand:• LinkedIn• Twitter• Online portfolio, blog, resume

Objectives:• Your brand name via profiles• Your network• Thought leadership and expertise• References and referrals

Tips• Credibility through size and integrity of

network• Thought leadership using Status, Groups

and Answers, SlideShare• Building references through

recommendations and using it on your resume

Tips• Networking tool in your industry based on

subject matter• Networking conferences and events

“TweetUps” “live blogging”• Thought leadership through topical

content– Shared intelligence (Links)– Collaborative thinking– Professional advice– Blog syndication

Regardless of whether you want to participate, you are being

Googled…may as well be in control of what people see

Surprise, the one ballroom dancing lesson you took last year ends up being the only search result for your name…awkward

Photo credit: _pixelmaniac_

Own it! Your name is your brand

The answer = vanity search SEO

• What do people see when they Google “Your Name”?– Pictures other people posted of your

bachelorette party?

– Public information is now online. Bought a home? DUI, lawsuit, divorce?

Strategies for owning it

• Determine your keyword your name, nick name, short name, married name, which do you need to own?

• Buy your domain and a build simple website or blog

• Create social media profiles using your keyword name

• Blog positioning your credibility, personality or expertise/thought leadership

• Twitter• Comments, ratings, review (using your keyword

name, no alias)

Monitor your brand, your name

• Set up Google alerts

• Monitor Twitter mentions

Integrating social to your resume

Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business (Twitter)

And be prepared to be Googled…

QnA

Tweet questions @melonie

Get the presentation on SlideSharehttp://www.slideshare.net/gearyinteractive

Real Results.