Social Media For Communication
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Social Media for
Communication
Scott RenickCGT 581
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Follow the links and presentation from my blog
www.srenick.com/blog
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Virgin Media
TwitterInternal Communications
Between offices, sharing business tips, IT help
External CommunicationsCustomer support, technical
support
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Southwest Airlines
Nuts About SouthwestBlog used by employees and
customers Share stories, images, and
video
Linkswww.blogsouthwest.com/
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Dell
Internal – EmployeeStorm Accessible through corporate intranet
(not public) Employee blogs and topic sharing Allows Dell employees to share ideas
Technology, employee benefits, corporate structure
External – IdeaStorm Provides forum for customers to be heard
Improvement suggestions, complaints
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Sources
Social Media Case Studies SUPERLIST www.interactiveinsightsgroup.com
35+ Examples of Corporate Social Media in Action www.mashable.com
How Twitter has increased engagement @Virgin Media www.internalcommshub.com
Dell Uses Social Media to Foster Employee Ideas and Engagement www.thesocialworkplace.com
Nuts About Southwest www.blogsouthwest.com
Corporate Information www.wikipedia.org