INTRODUCTION

• Understanding Blogging Techniques and Strategies (8AM-9AM)

• Managing and Monitoring in Twittersphere (9AM-10AM)

• Coffee Break (10AM-10.15AM)

• Commencing Facebook Traction and Engagement (10.15AM-11AM)

• Photoblogging with Instagram (11AM-11.30AM)

• Optimizing YouTube (11.30AM – 12PM)

TRAINING AGENDA

BLOGGING TECHNIQUES AND STRATEGIES

• Promote our blog (for sure!) in any appropriate materials (email footer, mailing lists, forum, social networks, name card if necessary and even verbally)

• Cross post and (again) promote it upon publishing or writing content, aimed to get the “viral effect”

• Enable comment, regardless the moderation • Link to other blogs: colleague, friends, relatives,

experts, idols • Link posts to other sites • Do “blog walking” once a while

GETTING THE TRACTION

• Register into directory to get the exposure

• Join blogging network or community

• Above all, CONTENT is KING. It always be!

Write interesting pieces, and regularly

Be confident with your writing style

Watch out other similar blogs out there

Learn from the master

Enrich posts with picture, and video if necessary

Explore various type of pieces available (such as links, quotes)

GETTING THE TRACTION (cont’d)

• Not only enable, but moderate comment as well to avoid spam

• Reply the comment posted, especially when answer is needed concisely and politely

• Pick a though-provoking topic as it will stimulate others to read and in the end leave comment

OPTIMIZING THE ENGAGEMENT

• Leave our mark when visiting other blog

It means that we have read it

A way to appreciate the post

Hope other blogger will do the same like what we did

Write a meaningful, useful, and if possible insightful comment

Have at least two or three sentences

• Spend time to mini-research our readers

– To know their profile

– To understand what catches their attention

OPTIMIZING THE ENGAGEMENT (cont’d)

• What we will blog for?

• Decide on engine (i.e. WordPress, TypePad, Blogspot, Drupal, Joomla)

• Host by our own versus third-party (hosting provider or platform provider)

• Choose hosting or third party provider

THINGS TO CONSIDER

• Pick up our preferable theme and layout

• Enable necessary apps and elements

• Set alert on our own and everyone comment

• Monitor and check control panel regularly

• Keep sharing spirit alive!

THINGS TO CONSIDER (cont’d)

• Always try to explore the possibility to link with our previous post

• And don’t forget to do it with other sites too

• Title of our article must be SEO-friendly

• Watch out on file naming prior to uploading picture or any other files

• Our writing ORIGINALITY really matters , as a basis for search engine ranks the site

• NEVER try to twist or re-write content from other posts

SEARCH ENGINE OPTIMIZATION

• Put credit whenever quoting other blogs, and sourced link

• Give credentials when using files which are not our own, respect Intellectual Properties and to avoid possibly legal matters

• Define major beats in our blog

• Create categories and use them effectively

• Be relevant and wise in defining and utilizing tag

• Identify popular keyword and optimize it for future posts

SEARCH ENGINE OPTIMIZATION (cont’d)

TIME FOR EXERCISE

1. Form a group of five

2. Each group may decide on preferred blog platform

3. They have to create a ‘complete’ 300 words post in 30 minutes

4. Writing topic is good and interesting stuff about:

a. Our company

b. Our office colleague, department

c. Working environment or organizational culture

d. Our personal life

e. Anything related to the company or ourselves

EXERCISE INSTRUCTION

4. A post constitutes with at least 1 (one) picture and 5 (five) paragraph

5. Each paragraph will have at least 3 (three) sentences

6. The post should be classified in at least one category and two tags

EXERCISE INSTRUCTION (cont’d)

Credit: Omanus.com

TWITTER MANAGEMENT AND MONITORING

• Interesting post is inevitably mandatory

• Write with our own style

• Don’t shorten every single word or most of it

• Use hashtag (#) or number for serial tweets

• Avoid self-centered posts

• Keep tweeting regularly to make ourselves “read”

• Do test by tweeting various contents to know which post in particular attract our followers at the most

• Posts “light” tweets in the morning

MAINTAINING TRACTION

• Pick up and publish “practical” tweets in day time

• Night is the time for “entertaining” post(s)

• Scoping what we tweet in our Twitter bio

• Let people know us further through Twitter profile

• Place in proper profile picture (clear, firm)

• Follow insightful and informative account to get the inspiration what to tweet

• Categorize our account and join in the directory

• Focused tweets attains sustained and loyal followers

MAINTAINING TRACTION (cont’d)

• Schedule our tweet during busy day or for particular events

• Don’t expect people will read all of our tweets except we mention them

• Decide which language to use (if necessary)

• Unfollow is just ONE CLICK away

MAINTAINING TRACTION (cont’d)

Credit: Sidomi.com

• Always remember, Twitter is social network for INFORMATION

• Leave a reply when mentioned even just to say “Thank you”, especially from someone we know

ENGAGING WITH OTHERS

Credit: Teachtaught.com

• Mention other accounts for important event

• Give compliment for something to celebrate about

• Reduce the midnight post unless we have insomaniac or different time-zone followers

• Reply is always to reply and ReTweet is always for forwarding or broadcasting tweets

• Utilize Direct Message if conversation is too frequent and personal

ENGAGING WITH OTHERS (cont’d)

• Remember the “40:40:20 composition”: 40% tweets, 40% replied and mention, and 20% reply

• One-way account never gives a reply

• When citing a tweet, mention the source (with or without “@”) or use double quotes (“”)

• Indonesian Twitterverse busiest day and time are Thursday night, followed by Friday night and all day on weekends (*SalingSilang latest report)

• All tweets are DOWNLOADABLE (NEW!)

ENGAGING WITH OTHERS (cont’d)

• Tons of apps and tools out there. TweetDeck, HootSuite, and SproutSocial are three among others

• Twitter only provides web for simply tweeting activities and open its API

• Third party utilizes API to offer necessary apps and tools

HOW TO MANAGE AND MONITOR

• It is important to manage several accounts own by an entity, department, organization, institution or corporation

• Slightly important for more than two accounts hold by same person

• Embrace Twitter Lists and Columns to classify and monitor similar accounts

HOW TO MANAGE AND MONITOR(cont’d)

• We could use scheduled tweets, but no tools for recurring’s due to Twitter policy

• Might need to mute tweets and or accounts for a while, for some reasons

• Hashtag is column-able too

• Pick-up which services utilized for picture, video and links

• Set-up the notification (sound, alert, pop-up window)

• Embrace ‘block’ and report as spam’ wisely

HOW TO MANAGE AND MONITOR (cont’d)

• Particular tweets with certain period of time

• Search first and analyze later

• Based on specific keyword(s)

• Manual vs Automatic

• Various tools: Radian6, ThoughBuzz, Brandtology, SalingSilang

• Impossible to get result with 100% accuracy with automated software

• Engine inside the software will always learn new things

ANALYZE TWEETS

• Furthermore, analyst help (read: manual intervention) will always needed

• Exception: protected accounts and definitely aL4Y tweets

• Within the tool, we could do analysis automatically and get the result in timely manner

ANALYZE TWEETS (cont’d)

• Few software allows user to manage their Twitter account directly

• Most of them are offered in trial and freemium model

• Always possible to analyze everything, even our direct competitor

• Result yielded in various format. TXT, PDF, HTML, XLS are the most common

• For pictures, do utilize Twitpic to attain user views

• For tweet with links, put Bit.ly on the map

ANALYZE TWEETS (cont’d)

15 MINUTES COFFEE BREAK

WRAPPING-UP FACEBOOK

• Pretty similar content characteristics like in other social networks

• But Facebook is network of FRIENDS, either meet in-person or online. You decide!

• Therefore, more personal life posts are frequently found in this respective network

• Tag our friends in post, conversation, and photo properly and wisely

• Form a group to accommodate similar interests • Might decide to allow post exposed in our timeline

COMMUNICATION TECHNIQUES

• Traction and engagement measured through – Comment – Share – “Like” – Fan Page – Subscriber – “Talking This” – Check-Ins

• Fake and spammer accounts are always there • Tools: SproutSocial, HootSuite, TweetDeck and

many more

UNDERSTANDING MEASUREMENT METRICS

PHOTOBLOGGING WITH INSTAGRAM

Credit: VentureBeat

• Utilize proper hash tag so our pictures will be easily found

• Not only proper, but also popular hash tag

• Check for popular hash tag all over the web and pick that suit

• Whenever needed and possible, optimize the number of maximum hashtag, which is 30

• Beautiful and meaningful pictures are always everyone’s fave.

ATTAINING TRACTION

• Unfiltered photo usually gets more “Likes”

• Align filter implementation with photo theme

• Cross-post to wherever possible (Flickr, Tmblr, Facebook and Twitter)

(Credit: Gigaom)

ATTAINING TRACTION (cont’d)

• Learn basic photography (composition, angel, lighting, etc)

• Identify spammer by observing his/her account

(Credit: businessinsider.com)

ATTAINING TRACTION (cont’d)

• Again, reply comment if we feel it’s necessary

• Be honest. State the gear for picture taking e.g. prosumer camera, digicam, DLSR, or others

• One always like to engage with truthful member

GETTING THE ENGAGEMENT

• Like blog, do “photo walking” regularly

• Like pictures and leave stand-amongst-the-crowd comment

• Promote it at Instacanv.as and Instagram Photo Gallery

(Credit: Forbes)

GETTING THE ENGAGEMENT (cont’d)

OPTIMIZING YOUTUBE

• Create quality and compelling video

• Publish using SEO best practices

• Engage with community, inside and outside the world’s second biggest search engine

THINGS TO DO

• Make sure tags are relevant with content • The more tags the merrier. Just don’t abuse it • Spread tags out among our clips • Use adjectives. Folks are browsing and use

adjectives to find what they want to view • Utilize some category descriptor tags • Match our title and description with our most

important tags. Basic SEM practice applies • Don’t use natural language phrases and waste tag

space on words like “and” or “to”

THINGS TO DO (cont’d)

• Write as “original” as we could with our writing style

• Different media, different content

• Content is KING, traction is QUEEN and engagement is ACE

• Be CONSISTENT in creating username for any (type) of social media accounts, to be easily remembered

• Be thoughtful PRIOR to posting as Search Engines crawl almost everything, including our content

• Quality of follower somehow is more important than its quantity

• Keep the SHARING spirit ALIVE

SUMMING EVERYTHING UP

THANK YOU!