Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane...
Transcript of Social Media for Business...2019/09/02 · Social Media for Business Kristin Kane Ford Kane...
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Social Media for BusinessKristin Kane Ford
Kane Partners Social Media
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KRISTIN KANE FORDsocial media strategist + trainer
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BUILD A STRATEGYbusiness
social media
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GOALS
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KEY PERFORMANCE INDICATORS / SMART GOALS
➔ Decrease Response Time on Messenger➔ Engagement on Posts➔ Website Traffic➔ Referrals
ACTIONABLESPECIFIC MEASURABLE TIME BASEDREALISTIC
S. M. A. R. T.KPSOCIALMEDIA.COM | 2019 MACE MEETING
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TARGET AUDIENCE
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ONLINE PERSONA
➔ Likes/Dislikes➔ Motivators➔ Pain Points➔ Interests
➔ Time of Day Online➔ Preferred Platforms
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PLATFORM
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Source: TMP Worldwide
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CONTENT
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PLANNING + TIMING
➔ Plan Content a month ahead◆ Write out a calendar of post days, types, messages and more
➔ Time Content to hit your feed when your audience is online
KPSOCIALMEDIA.COM | 2019 MACE MEETING
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SCHEDULE
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TYPES OF CONTENT
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➔ Photos/Videos - #1➔ Infographics / GIFS➔ Articles➔ Polls➔ FAQs➔ Interviews - Personal Stories➔ Behind the Scenes➔ Photo Galleries - Before & Afters - Flash Backs
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QUICK TIPS
➔ Share Updates from your Company➔ TAG others when appropriate➔ Connect with your contacts, family
and friends to increase reach and referrals
➔ #HASHTAGS
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MEASUREMENT
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ANALYTICS + INSIGHTS
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CASE STUDY
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Rinse + RepeatGoals - Audience - Platform - Content - Measure
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SPECIAL OFFER2019 SOCIAL PLANNER TEMPLATE
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http://kpsocialmedia.com/MACEKRISTIN KANE FORD
[email protected]@kpsocialmedia
215.326.9148
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