Social Media for Bowling Green
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Transcript of Social Media for Bowling Green
![Page 1: Social Media for Bowling Green](https://reader033.fdocuments.us/reader033/viewer/2022052901/55654b81d8b42a77078b4582/html5/thumbnails/1.jpg)
Bowling GreenProfessional MarketingAssociation
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Social Media
Why is it important?
How do I use it?
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It took radio 38 years to reach 50
million users
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It took television
13years
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It took the internet
4years
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25% of search results for the world’s 20 largest
brands return links to user-generated
content.
Do you know what they
are saying about your brand?
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By 2010, Gen Y will outnumber Baby Boomers.
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78% of consumers trust peer recommendations more than any other opinion
Only 14% trust advertisements
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Various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.24/7
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We no longer search for the news.
It finds us.
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3/4 of Americans use social media
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2/3 of the global
population visits a social
network daily.
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If Facebook were a country, it would be the
4th largest in the world, just behind the US in size.
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The fastest growing segment of
Facebook users is 55-65 year old females.
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In 2009, Boston College stopped distributing email addresses to incoming students.
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Social media is like word of mouth on steroids
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Resistance is futile.
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Public Relations voicebox
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Customer Service manager
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Loyalty builder
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Collaboration tool
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Networking agent
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Thought leadership platform
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Where should my business
have a profile?
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LinkedIn - company page
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Facebook - fan page
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What conversation tools should I
use?
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Tweetdeck
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HootSuite
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Facebook Wall
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Google alerts
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Where should I show off my company’s
personality?
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Blog
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What are the “rules” of Twitter?
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Follow back
Develop a voice
Converse
Show your personality
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What should I blog about?
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A little about you
A lot about your company
Industry trends
Business developments
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Always be transparent
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Reward your evangelists
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Monitor. Engage. Repeat.