Social media for beginners 200515
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Social Media for Beginners Tuesday 19 May 2015 Old Down Manor Foxholes Lane Tockington Bristol BS32 4PG
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Transcript of Social media for beginners 200515
Social Media for Beginners
Tuesday 19 May 2015Old Down Manor
Foxholes LaneTockington
Bristol BS32 4PG
Social Media for Beginners
• How to gain 1,000 Twitter followers in just 3 weeks
• How to make your LinkedIn profile work for you
• Facebook really can be used for Business
Everything you have ever wanted to know about Facebook, LinkedIn and Twitter but were afraid to ask
Introductions & Expectations
Course Leader
David Doughty
What is Social Media?
• Services that focus on building online communities
• Where people...– share interests & activities, or – are interested in exploring the interests and activities of
others.
• Social media services provide ways for users to interact, such as e-mail and instant messaging.
Why is it important to use and understand social media?
• Free or Inexpensive• It is where people are• Build relationships• Build contacts• Build sales• Find a job• Find a mentor• Find advice• Build your business• Build your brand• Connect with your audience and customers
How Social Media completes your Marketing circle
Website
Social Media
Word of Mouth
Traditional - Advertising
Non-Traditional -
Web
Phone
How can it be used?
• Personal Profiles• Company Page• Groups
Facebook• Personal Profiles• Company Page
Twitter• Personal accounts• Company account
Content
How to get 1,000 followers in 3 weeks
How to get 1,000 followers in 3 weeks
1. Follow as many people as possible2. Follow your followers3. Follow your competitor’s followers4. Unfollow those who don’t follow you5. Follow those who re-tweet or favourite you6. Be generous – re-tweet and favourite often7. Use hashtags8. Use lists9. Don’t be a True-twit10. Use automation
Twitter tools
• Socialoomph• Crowdfire (JustUnfollow)• Roundteam• Twitter Counter• Twitter Analytics• Twitter App• Hootsuite• Tweetdeck
LinkedIn – Business & Marketing
• The Social Media Office• Be Professional• Online CV• Networking - Find important contacts through
your contacts• Recruit• Advertise
LinkedIn – First Steps
1. Fill in as much of your profile as possible2. Import and search for contacts to add
through Outlook, Gmail, Hotmail.3. Monitor your profile completion meter4. Update your status with business work5. Seek out important contacts through your
connections. Make an introduction request6. Put LinkedIn logo on your next business card
Profile Photo
Facebook – Social & Business
• It’s a party, fun• Connect with friends old and new• Invite friends to events or be invited to events• Become a fan and become part of a group• Be careful what you post• Advertise, promote and grow your
business/brand
Close
Thank you for attending
[email protected]@daviddoughty
https://uk.linkedin.com/in/daviddoughty https://www.facebook.com/DavidWDoughty
